Amazon’s is testing a collaborative shopping feature called Consult-a-Friend
The feature lets shoppers quickly and easily request, view, and manage their friends’ feedback on products within the Amazon Shopping app
Amazon said that shoppers look to a variety of sources when making purchasing decisions, and recommendations from friends and family are often among the most trusted sources.
Consult-a-Friend is currently being tested with select customers in the U.S., Australia, Belgium, Canada, France, Germany, India, Italy, Japan, Mexico, Netherlands, Poland, Spain, Saudi Arabia, Singapore, Sweden, Turkey, UAE, and the UK.
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