Through its Originals brand, Adidas has launched a limited collection of blockchain-based virtual wearables, released as non-fungible tokens (NFTs) on adidas.com/metaverse
Revealed following a teaser campaign with the adidas Discord community, and available within the wallets of existing Phase 2 Capsule NFT holders, the 16-piece collection is described as a ‘creative and cultural milestone in the brand’s history’ as it ties together past and future, virtual and physical, communities and creators, culture and identity.
The launch accelerates adidas Originals’ drive towards strengthening its community-based, member-first, open metaverse strategy.
Speaking on the launch, VP of the Adidas Three Stripes Studio Erika Wykes-Sneyd said: “We’re laying down a marker in this new age of originality – one that unquestionably serves the community, heroes the purveyors and collectors of emerging style and culture, benefits the value creators, and supports the diversity of expression and utility that blurring virtual worlds has allowed us all to explore.”
