Nov 6, 2023
With host retail coach Wendy Batten
https://wendybatten.com/182-2/
Show Notes:
If you want to put your best foot forward this Holiday
season and beyond in your retail shop, join the Retailer’s
Inner Circle! The Inner Circle is my private coaching group.
We’ve got a vibrant group of retailers from all over the globe in
our community and we want to help you too! In October, we launched
our monthly playbook inside the Inner Circle. The monthly playbook
is changing the way my retailers approach marketing! It’s taking
the pressure off: you’ll no longer have to ask yourself “What do I
need to do? When do I need to do it? What emails should I be
sending?” In addition to goal setting, it’s full of tips, ideas,
and timelines to help independent creative retailers navigate small
business ownership. Check it out today!
Holiday Retail Marketing can feel so hard. But it
doesn’t have to be.
One extra step and an important step in the marketing
framework I teach is to “wow & delight” our retail customers
to keep them coming back. This is such an important part of
independent retail because it is one of our true advantages over
the big box stores. We can build communities of allies, believers
and advocates for our shops. Hospitality is what connects people to
you and your retail brand. This week on the podcast I’m sharing
some extra tips for you this season.
Tips to Wow & Delight Your Customers:
1. Send a gift to your top/milestone clients: Even if
you don’t have access to home addresses of your best customers, you
can make up small “thank you” gifts to hand out when your best
clients come in to shop. Get creative!
2. Think beyond the bench: Do unexpected things! We’ve
all thought about placing a bench outside of the dressing room or a
place for the husbands to hang out, but what else can we do that
will wow your customers unexpectedly? In this episode, I’m sharing
a bunch of ideas my clients are using now.
3. In-store and ongoing promotions: Think about what
you can do in your shop that will help out your clients that is
unique to you. Make your promotions fun and different. Elevate your
gift registries, bag stuffers, all of the things! How can you make
your customers smile?
Related podcasts we think you’ll like:
Episode
93: How to Wow & Delight Your Customers to Keep Them Coming
Back
Episode
143: How to Plan and Host Successful Events and Promotions in
Your Shop
Episode 145:
How to Market Promotional Events in Your Shop
Wow and delight
Episode
181: 3 Areas to Focus on in Q4 in Your Retail Shop
About your host, Retail Coach Wendy Batten
In case we haven’t met yet, I’m Wendy, a small
business coach and founder of the
Retailer’s Inner Circle, where I help other independent shop
owners learn how to gain the right business skillsets to see more
profits, paychecks, and joy as they navigate running their retail
business.
Through online classes, business coaching programs,
speaking, and a top-ranked podcast,
I’ve helped hundreds of retailers around the globe reclaim their
dream and see the success they want from their beautiful shops. my
signature private coaching community, The
Retailer’s Inner Circle, has helped retailers around the world
build their retail business skill sets and confidence.
I am proud to have been featured in several major
publications, including my own business column in What Women Create
magazine. I have been privileged to be a guest on top-ranked
podcasts and sought-after as a guest speaker and teacher for
several brands, associations, and communities that are passionate
about the success of independent retailers.
When I’m not coaching, you will find me either DIYing
and renovating my very imperfect old crooked cottage by the sea in
the UNESCO World Heritage town of Lunenburg, NS, or blogging about
our travel and RVing adventures and the weird fun things we get up
to in our coastal village. I’d love to invite you to check out one
of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s
Inner Circle – Join Wendy inside the best retailer’s
community
Wendy’s sources for shop
owners
Hang out and connect
with Wendy on IG
All
of Wendy’s programs and services for shop owners can be found
HERE.
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