Oct 30, 2023
With host retail coach Wendy Batten
https://wendybatten.com/181-2/
Show Notes:
If you are looking for support in your retail
business, now is a great time to join my private coaching group,
the
Retailer’s Inner Circle! We just added a monthly playbook
that will help guide you through your weekly CEO dates. We’ll give
you marketing tips and ideas, email topics for your list, number
tracking, event organization, ALL THE THINGS! We are so excited for
this new document. It will surely help every member of the Inner
Circle, and YOU can be one of them. The Retailer’s Inner
Circle is the group I couldn’t find when I had a brick + mortar and
needed support. Get more info and join us HERE.
In Episode 181 of the Creative Shop Talk Podcast, I’m
sharing 3 things that will help you maximize your sales this
holiday season end the year in your retail shop with a little more
energy and profits. Remember: it’s not about chasing the sales and
our top line.
Three Things to Focus on in Q4
1. Your Team: Ensure your team knows the daily/weekly
sales goals. Think about how you can motivate them to meet those
goals. Can you gamify the goals for your staff? Make sure your team
is feeling empowered, are trained properly in the products you
sell, and that you are communicating properly with them.
Does your team know to greet your customers? Are you
asking “is there anyone else you have to buy for?”
2. Stop Random Acts of Marketing/Discounts: Random
last minute sales confuse our customers and our staff. Any
sales/discounts should be planned in advance with intention and
communicated properly to our staff and customers.
If you are starting to panic because things are slower
than you expected, try going live on Facebook or Instagram. Show
the value of your products through bundling, offering gift baskets
etc.
3. Wow & Delight New Customers: This is the time of
year that new customers will be coming into your shop. Maybe their
friends told them about you, maybe holiday shopping gave them a
reason to make their first visit. Take time to show them around
your shop, introduce yourself, and make that first impression a
good one. We want these customers to come back in the new year.
Related podcasts we think you’ll like:
Episode
169: 5 Easy Ways to Improve Your Profit Margins (And Why You
Should!)
Episode 168:
Merchandising to Sell: Intuitive Merchandising
Episode
107: Turn Browsers Into Buyers
Episode
99: Listener’s Question: How Should We Greet Our Customers?
Episode
93: How to Wow & Delight Your Customers and Keep Them Coming
Back
Check out the top Holiday Sales Podcast Playlist of
our top retail sales
podcasts.
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small
business coach and founder of the
Retailer’s Inner Circle, where I help other independent shop
owners learn how to gain the right business skillsets to see more
profits, paychecks, and joy as they navigate running their retail
business.
Through online classes, business coaching programs,
speaking, and a top-ranked podcast,
I’ve helped hundreds of retailers around the globe reclaim their
dream and see the success they want from their beautiful shops. my
signature private coaching community, The
Retailer’s Inner Circle, has helped retailers around the world
build their retail business skill sets and confidence.
I am proud to have been featured in several major
publications, including my own business column in What Women Create
magazine. I have been privileged to be a guest on top-ranked
podcasts and sought-after as a guest speaker and teacher for
several brands, associations, and communities that are passionate
about the success of independent retailers.
When I’m not coaching, you will find me either DIYing
and renovating my very imperfect old crooked cottage by the sea in
the UNESCO World Heritage town of Lunenburg, NS, or blogging about
our travel and RVing adventures and the weird fun things we get up
to in our coastal village. I’d love to invite you to check out one
of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s
Inner Circle – Join Wendy inside the best retailer’s
community
Wendysources for shop
owners
Hang out and connect
with Wendy on IG
All
of Wendy’s programs and services for shop owners can be found
HERE.
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