Oct 23, 2023
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
Show Notes:
Did you know we have an active book club in my
Level Up Mastermind?
It’s true – we do! One of our amazing members – Millie Blackwell of
Mrs. Blackwell’s Village Bookshop – curates an incredible list of
books for our Mastermind members and leads our book club each
month. Today on the podcast, Millie and I are having a fun time
reviewing the books we read so far this year, complete with star
ratings!
Don’t miss the first episode Millie and I recorded together. Bonus
points for whoever knows which of the books we review today Millie
called out as a favorite in Episode 132. It’s linked
below!
A quick reminder – before you shop the big guys for you reading and
listening think local retail first.
How to support your local booksellers:
1.
Shop in store! This is the very best way for your local booksellers
to help you find exactly what you are looking for – and maybe even
a little more!
2.
Shop your local bookstore’s website or through
bookshop.org
. Bookshop.org is an amazing alternative to shopping on Amazon. You
can choose which shop you want your purchase to support. Use
bookshop.org if your favorite local bookstore doesn’t have their
own website.
3.
Purchase audiobooks through
Libro.fm.
Libro.fm is an alternative to Audible.
New Zealand followers, you can shop directly with Millie
HERE.
The Books:
Playing Big: Practical Wisdom for Women Who Want to Speak Up,
Create, and Lead by Tara Mohr
(2014)
Our thoughts/themes/takeaways: To us, this book was all about
overcoming your inner critic and self doubt.
Millie shared this quote:
“Feedback can only tell you something about the person giving you
the feedback. It can’t tell you anything essential about
yourself.” – Tara Mohr
I loved this one:
“I wrote this book because I’m tired of meeting women who have
important messages to share but whose self-doubt is keeping them
quiet. I’m tired of encountering woman after woman diluted by the
myth that she needs to be MORE of something: more qualified, more
prepared… than she already is in order to share her ideas.” – Tara
Mohr
Millie & Wendy’s Star Rating: 3.5 / 5 stars – We both loved the
book but the themes have been exhausted over the past 9
years.Therefore, it didn’t hit home as much as it would have had
the book been read back when it was written in 2014.
Get Different: Marketing That Can’t Be Ignored by Mike
Michalowicz
(2021)
Our thoughts/themes/takeaways: Following your industry’s “best
practice” marketing creates white noise. If everyone else is doing
it, your business won’t stand out. We have to differentiate our
marketing to stand out from the competition.
Millie and Wendy’s Star Rating: 4.5 / 5 stars – Millie loved this
one so much that she listened to the audio and then bought the book
to highlight and refer back. We both liked that this book had
practical, actionable marketing ideas for small business
owners.
I’ll Be Back: How to Get Customers to Come Back Again and Again by
Shep Hyken
(2021)
Our thoughts/themes/takeaways: Customer loyalty is not about a
lifetime, it’s about the next time every time. Hyken talks about
marketing for loyalty vs. loyalty programs: We need our customers
to want to choose us. We need to have our team on board with
knowing why we can’t just be mediocre.
Millie & Wendy’s Star Rating – 4 / 5 stars: Shep knows his audience
(busy shop owners) and caters to them: this book is easy to read
and has great chapter summaries.
I interviewed Shep Hyken back in
Episode 118.
Perennial Seller: The Art of Making and Marketing Work That Lasts
by Ryan Holiday
(2017)
Our thoughts/themes/takeaways: We need to always be looking outside
of our own industry for inspiration. Another takeaway that got us
thinking was Holiday’s idea of relationships as a platform that
needs to be nurtured.
Millie & Wendy’s Star Rating – 4.5 / 5 stars: Lots of the ideas in
this book were new ones that we hadn’t heard
before.
4000 Weeks by Oliver Burkeman
(2021)
Our thoughts/themes/takeaways: If you live to the age of 80, you
will live for 4000 weeks which, according to Millie is
“terrifyingly and insultingly short.” This “time reminder” (not
time management) book is all about embracing that limit and
realizing we will never get everything done in our lives that we
want to get done. We need to be intentional about what is important
to us including rest and recovery.
Millie’s Star Rating – 5 / 5 stars: Millie reminds US readers to
not judge this book by its cover.
Wendy’s Star Rating – 4.75 / 5 stars: I would give the audiobook 5
/ 5, but found the paperback harder to pick up.
How to Grow Your Small Business by Donald Miller
(2023)
Our thoughts/themes/takeaways: This one is textbook-like, specific,
all-action: A great how-to guide for someone who wants to start a
small business. Miller uses an airplane analogy to break a business
down into 6 parts which when we discussed in the mastermind, many
had strong feelings.
Millie and Wendy’s Star Rating: 4 / 5 – Neither of us were in the
space of needing a book like this at the time we read it, but it is
great if it is the type of business book you are looking
for.
Essentialism: The Disciplined Pursuit of Less by Greg
McKeown
(2014)
Our thoughts/themes/takeaways: Millie loved the chapter on sleep
and buffering: creating buffers in our lives to relieve stress. My
big takeaway was the reminder that there are trade-offs with every
decision and you have to be disciplined with decision
making.
“Simplify, eliminate, reduce. Do less but better.” – Greg
McKeown
About Millie and Mrs. Blackwell’s Village Bookshop:
Mrs. Blackwell is a specialist in non-fiction categories and
stationery. She grew up on an apricot orchard in Central Otago but
never really cared for the taste of the fruit. Mrs. Blackwell’s
Village Bookshop is an independent bookshop for inquisitive minds
and romantic souls in Greytown, New Zealand.
Website
|
Instagram
Related podcasts we think you’ll like:
Episode 132:
Retailer Success Series: Community Marketing Strategies with Millie
Blackwell
Episode 118:
How to Create Loyalty and Amazing Customer Experiences with Guest
Expert & Author Shep Hyken
Episode 98:
My Top Business Books for Retailers (the giveaway in this episode
is closed!)
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small business coach and
founder of
the Retailer’s Inner Circle,
where I help other independent shop owners
learn how to gain the right business skillsets to see more profits,
paychecks, and joy
as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and
a
top-ranked podcast,
I’ve helped hundreds of retailers around the globe reclaim their
dream and see the success they want from their beautiful shops. my
signature private coaching community,
The Retailer’s Inner Circle,
has helped retailers around the world build their retail business
skill sets and confidence.
I am proud to have been featured in several major publications,
including my own business column in What Women Create magazine. I
have been privileged to be a guest on top-ranked podcasts and
sought-after as a guest speaker and teacher for several brands,
associations, and communities that are passionate about the success
of independent retailers.
When I’m not coaching, you will find me either DIYing and
renovating my very imperfect old crooked cottage by the sea in the
UNESCO World Heritage town of Lunenburg, NS, or blogging about our
travel and RVing adventures and the weird fun things we get up to
in our coastal village. I’d love to invite you to check out one of
my
free resources for real retailers
at
https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle – Join Wendy inside the best retailer’s
community
Wendysources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be
found
HERE.
