Sep 11, 2023
With host retail coach Wendy Batten
https://wendybatten.com/174-2/
As independent shop owners, we are always looking for
ways to improve our shop’s visibility within our communities. We
want our shops to be better known by the people who live and work
where we do, right? If that sounds like you, listen up. Today’s
podcast is all about your Attract Strategy through networking; or,
in other words; getting you out of the door to get people in your
door.
Before we dive in, I wanted to let you know that we
have a new Sales Accelerator Course starting in October.
Sign up here.
5 Ways to Network in Your Community
1. Get social on social media: In addition to
nurturing the clients you already have who follow you on social
media, take a few minutes every day to comment, share, like, etc.
on the posts of other businesses/groups where your ideal customers
are hanging out. Check out who is watching your stories and who is
following you and reach out to thank them or like some of their
posts.
2. Get involved in your community: Getting involved
can mean joining the Chamber of Commerce, shopping around and
supporting the other local businesses, joining a club or group,
etc.
3. Host a community event or service: Host an event
that doesn’t have anything to do with your shop but supports your
community. Examples from my clients are pet adoptions, paper
shredding events, flea markets, book clubs, outside group meetings,
etc.
4. Set up collaborations: Think about your customers
and what collaborations you can offer them to make their lives
easier. What goods or services are complimentary to your products?
Collaborate with other local businesses to offer
workshops/events/products that your customers will love.
“[A mindset of] Collaboration over competition can
work miracles for you.”
5. Introduce yourself to people in your community:
Retailers need to get out. Drop by some businesses in your
community and introduce yourself without expectations. If it’s
doable, offer a gift certificate or small gift as well. Having
people know and recognize you and your business is incredibly
valuable.
Related podcasts we think you’ll like:
Episode 173:
Find the Right Customer for Your Shop
Episode
166: Simple Sales Strategy Series: Return Customer Rate
Episode
165: Simple Sales Strategy Series: Increasing Your Average
Order Value
Episode
164: Simple Sales Strategy Series: Foot Traffic and
Conversion
Episode
163: Simple Sales Strategy Series: Where to Start
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small
business coach and founder of the
Retailer’s Inner Circle, where I help other independent shop
owners learn how to gain the right business skillsets to see more
profits, paychecks, and joy as they navigate running their retail
business.
Through online classes, business coaching programs,
speaking, and a top-ranked podcast,
I’ve helped hundreds of retailers around the globe reclaim their
dream and see the success they want from their beautiful shops. My
signature private coaching community, The
Retailer’s Inner Circle, has helped retailers around the world
build their retail business skill sets and confidence.
I am proud to have been featured in several major
publications, including my own business column in What Women Create
magazine. I have been privileged to be a guest on top-ranked
podcasts and sought-after as a guest speaker and teacher for
several brands, associations, and communities that are passionate
about the success of independent retailers.
When I’m not coaching, you will find me either DIYing
and renovating my very imperfect old crooked cottage by the sea in
the UNESCO World Heritage town of Lunenburg, NS, or blogging about
our travel and RVing adventures and the weird fun things we get up
to in our coastal village. I’d love to invite you to check out one
of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s
Inner Circle – Join Wendy inside the best retailer’s
community
Wendy’s FREE Resources
for shop owners
Hang out and connect
with Wendy on IG
All of Wendy’s programs and services for shop owners
can be found HERE.
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episode!
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want to be more of a rockstar, I’d love it if you could leave a
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retailers find my podcast and they’re also fun for me to go in and
read.
Just click here to review, select “Ratings and Reviews” and
“Write a Review” and let me know what your favorite part of the
podcast is. So grateful for you! Thank you!
