145. How to Market Promotional Events in your Retail Shop

Feb 20, 2023

Show Notes

Now that you know how to plan successful events and
promotions, you need to market them with intention to ensure
customers show up. In this episode, I share intentional marketing
tips and ideas that will help you meet the goals you set for your
event. (HINT: It’s more than just setting up a Facebook event, and
calling it a day!)

A few marketing ideas I elaborate upon in this episode
are behind the scenes posts and sneak peeks, in-store signage,
nurturing your email list, press releases, loyalty programs,
community apps, social media, and paid marketing.

A FEW MARKETING HINTS/TIPS

(1) Build up the event 6-8 weeks in advance by sharing
sneak peeks and posts that will elicit emotion from your
customers.

(2) Market to your loyal customers by offering them –
for example – an early opening, special door prize, etc.

(3) Promote your event so much that it is visible on
your social accounts at all times.

(4) Think local! Invite other small businesses, pass
out postcards, etc.

(5) Do ALL of the free marketing!

(6) Make sure any marketing you pay for is geared
specifically toward you reaching your event goal and is targeted at
your ideal client.

(7) Continue your marketing strategy throughout the
entire event (social posts, lives, photos, etc)

“Show the crowd, show the people … the frenzy and the
fun and all of the exciting things that are happening during your
event. It’s gold.” – Wendy Batten

(8) Have unscalable conversations during the
event.

(9) Make Instagrammable moments for your customers –
invite your customers to share the event via a contest or other
giveaway.

Key Questions to Guide You Through Intentional
Marketing Planning