Why stores still spark joy around the holidays
Listen to the article 11 min This audio is auto-generated. Please let us know if you have feedback. The death of stores had already been […]
5 Ways Retailers Can Use the Holiday Season as a Launch Point for 2025
The holiday shopping season can influence more than end-of-year revenue — it can serve as a catalyst for retailers’ success in the new year. First-time […]
UPDATE: Big Lots Sale to Investment Firm Approved, Paving the Way for a ‘New Phase’
[Update from Nov. 26, 2024] Big Lots has received court approval for the sale of all of its assets and ongoing business operations to investment […]
Not Ready For AI? Time To Lay The Groundwork
Our recent Cisco AI Readiness Index, found that only 13% of organizations report themselves ready to capture AI’s potential, even though urgency is high. Companies […]
How Top Retailers Prevent Black Friday Website Disasters: a Cross-Team Approach
Several years ago, during the Super Bowl, I was working at a small startup when my CTO came to tell me the company was planning […]
Utilizing Modern Communication Tools to Empower
The holiday season is here, and retailer leaders have much on their to-do lists, from hiring extra staff to managing suppliers. Preparing and managing for […]
Crafting Engaging Consumer Promotions that Click with Gen Z
Gen Z is undoubtedly revolutionizing the consumer landscape. Growing up in a digital world, this generation has distinct preferences and expectations that brands need to […]
Unwrap New Holiday Shoppers in 2024: The Gift of In-App Advertising
With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition to the compressed retail rush, Salesforce reports […]
Maximize return on ad spend with smart channel diversification
As the marketing landscape evolves, those willing to explore new channels will reap substantial rewards. As 2025 approaches, retailers and direct-to-consumer brands are under pressure […]
The House of Mouse: Inside Primark’s Mecca for All Things Disney and Marvel
Thematic retail stores and exclusive IP-focused product collections are hot in retail right now: Chinese lifestyle retailer Miniso has unveiled a series of themed character […]