Deconstructing the Black Box of Marketing
Across industries, from finance to healthcare, the term “black box” universally denotes complex models shrouded in mystery. Marketing is no exception, with artificial intelligence-fueled campaigns […]
In the AI Era, Metrics-Based Boosting is Still Key to Ecommerce Success
The ecommerce world is abuzz with talk about exciting ways to improve search results, increase conversion rates and maximize revenue with help from AI-powered solutions […]
How Fabletics Leverages Social Proof to Stand Out in the Athleisure Crowd
There’s no shortage of competition today in the athleisure sector, and like its counterparts, 12-year-old Fabletics is always looking for an edge. The brand’s first […]
At the Watercooler with Johanna Hinkle, product lead at Toshiba’s Innovation & Incubation Center | At The Watercooler
Johanna Hinkle, director of portfolio management, at the Innovation & Incubation Center for Toshiba Global Commerce Solutions, discusses her career path, industry trends and personal […]
Transform Network Security With Cisco Hybrid Mesh Firewall
The need for a robust, and flexible network security architecture has never been more pressing. The distributed nature of modern applications, the complexity of networks, […]
Ecology and The Death of Culture™
Phillip: [00:00:01] Alright. This poopy, I mean Poppi is pretty poopy if you ask me, Brian. Brian: [00:01:56] {laughter} We’ll get into it. We’ll get […]
How Fetch’s Super Bowl Ad Caused a 1.2M Sign-Up Surge in 2 Minutes
“I was in the mission control room, watching the numbers just spike as soon as the ad aired, and it was just like a vertical […]
Dupe Culture Goes Mainstream Even as Brands Seek to Differentiate the ‘Real’ Thing
Copies of branded items, particularly those with higher price tags, have been around for scores (possibly hundreds) of years, but until fairly recently they carried […]
Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands
Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially among younger generations […]
DEI could get better than ever
Listen to the article 10 min This audio is auto-generated. Please let us know if you have feedback. The politicians, provocateurs and think tanks that […]