Leading Patagonia: President Jenna Johnson on Product, Efficiency and Sustainability
This article first appeared in our sister publication Shop Eat Surf Outdoor (SESO) Even though she had already spent many years in the outdoor industry, […]
Live Shopping isn’t Dead. It’s Just Different.
Based on the past five years of analysts’ predictions, one would think that 2023, after a period of pandemic-accelerated trial and error, was going to […]
Telling Your Brand Story Through In-Store Experiences
Today’s shoppers aren’t just buying products. They’re buying into values, looking for brands that reflect who they are and what they care about. Whether it’s […]
Do You Know What Your Product Page is Saying?
AI isn’t just reading your product pages — it’s learning from them. Every word, image, review and spec on a PDP becomes training data that […]
How Public Programming Creates Competitive Advantage for Retail
In the competition for foot traffic and loyalty, the winners aren’t the developments with the newest retailers, but they are those that give people a […]
The Penny Stops Here: As 200-year-old Coin Ends its Run, Retailers Face Costly Shift Without Clear Rules
The old adage about penny-pinching is about to fall by the wayside: after more than two centuries in circulation, the U.S. penny has finally outlived […]
Inside the ‘Ralph Lauren Christmas’ Trend with a Local California Gift Shop
Chuck out your white and silver holiday décor, because this year it’s shaping up to be a “Ralph Lauren Christmas.” The term — which harkens […]
Jason & Scot Show Episode EP333 – Jason Del Rey The Aisle
A weekly podcast with the latest e-commerce news and events. Episode 333 is an interview with Jason Del Rey about his new paid newsletter “The […]
[DECODED] The Psychology of Perpetual Commerce: When Shopping Becomes Who We Are
[00:00:12] Phillip: Hello, and welcome to Decoded, a podcast by Future Commerce presented this season in partnership with our friends at Commerce. I’m Phillip. [00:00:17] […]
The Science of Email Design: How Visual Psychology Drives Engagement in the AI Era
In the early days of email marketing, success was measured by simple metrics: Did the message get delivered, and did anyone open it? Fast-forward to […]