The EU’s ESPR, Working Plan Update, and Ensuring the U.S. Retail Industry is Ready
Sustainability is becoming a global pressure across industries — an issue we must tackle head-on if we’re to protect the future of this planet. To […]
Next Up in the Trump Tariffs Saga — the Supreme Court. Here’s What Could Happen and How to Prepare
Since President Trump first announced tariffs on Canada and Mexico on Feb. 1, followed by his sweeping “reciprocal tariffs” imposed on the rest of the […]
Santa’s Little Helper this Holiday Season: Live Shopping
The 2025 holiday season is shaping up to be driven by AI-driven discovery, economic caution and performance-obsessed marketing, and retailers are facing a simple choice: […]
Shadow Buyers: How to Reach ‘Invisible’ Purchasers
Any good marketing strategy involves identifying the target buyer to tailor your efforts to the right audience. In fact, 89% of leaders believe that personalization […]
Small Business, Big Ideas: Construction Tool Disruptor Reekon Gets Boost from Alibaba
This story is part of Retail TouchPoints’ ongoing “Small Business, Big Ideas” series, focusing on smaller retail brands that have found big success and have […]
How Retail Companies can Thwart Cybercrime During Peak Shopping Periods
It’s no secret that cybercrime is a growing threat to every organization, and retail companies are no exception. In fact, 80% of retailers experienced a […]
Agentic Commerce: The Inevitable, but Narrow, Future of AI Shopping
The future of shopping is supposed to look like this: you tell your AI agent — whether powered by ChatGPT or Perplexity — that you […]
PR’s Role in the Parent Purchase Funnel: Awareness, Trust and Word-of-Mom
Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than ever. With an overwhelming number of options […]
Inside Pinterest’s Trend Prediction Machine
[00:00:05] Phillip: Hello, and welcome to Future Commerce, the podcast at the intersection of culture and commerce. I’m Phillip. [00:01:40] Brian: I’m Brian. [00:01:41] Phillip: […]
The Widening Gap Between Brand and Performance Marketing is Holding Retailers Back — and How to Fix It
The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, the old playbook of awareness first, conversion later no […]