How Retail Companies can Thwart Cybercrime During Peak Shopping Periods
It’s no secret that cybercrime is a growing threat to every organization, and retail companies are no exception. In fact, 80% of retailers experienced a […]
Agentic Commerce: The Inevitable, but Narrow, Future of AI Shopping
The future of shopping is supposed to look like this: you tell your AI agent — whether powered by ChatGPT or Perplexity — that you […]
PR’s Role in the Parent Purchase Funnel: Awareness, Trust and Word-of-Mom
Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than ever. With an overwhelming number of options […]
Inside Pinterest’s Trend Prediction Machine
[00:00:05] Phillip: Hello, and welcome to Future Commerce, the podcast at the intersection of culture and commerce. I’m Phillip. [00:01:40] Brian: I’m Brian. [00:01:41] Phillip: […]
The Widening Gap Between Brand and Performance Marketing is Holding Retailers Back — and How to Fix It
The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, the old playbook of awareness first, conversion later no […]
The Promotion Paradox: How Retailers can Rethink Holiday Sales Strategy
Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs […]
How Edible Brands Leverages Brick-and-Mortar in a Delivery-Centric Category
Edible Brands operates both corporate-owned and franchised Edible Arrangements stores, but these brick-and-mortar locations have a few key differences from other kinds of specialty retail. […]
How Payment Data is Shaping the Future of Retail
Retailers have endured something of a rollercoaster ride over the last few years, but the good news is that, even as continuing price rises eat […]
The Four Hacking Groups Retail Executives Must Know – Before the Holidays
As retailers prepare for the crucial holiday season, another kind of countdown is already underway. Cybercriminals know exactly when you can least afford disruption, and […]
How Retail CIOs can Cut IT Costs Without Stifling Innovation
Retail CIOs are no strangers to volatility. From pandemic-induced digital acceleration to supply chain disruptions and shifting consumer habits, the last few years have reshaped […]