Why Authenticity, Expertise and Passion, Not Follower Totals, Drive Influencer Marketing
While some economies are in flux, the creator economy is going strong — specifically, spending on influencer marketing in the U.S. is projected to hit […]
Retail Technology
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The Science of Email Design: How Visual Psychology Drives Engagement in the AI Era
In the early days of email marketing, success was measured by simple metrics: Did the message get delivered, and did anyone open it? Fast-forward to […]
Powering retail’s digital future: Lexmark on transformation, sustainability, and the Xerox acquisition
In a year defined by transformation, Lexmark has found itself at the centre of one of the industry’s biggest headlines – its acquisition by Xerox. […]
Getting ready for AI and monetization of shopping search results
Marketing The AI era may transform not only shopping search but also how and where shopping suggestions appear. Those who start preparing today for direct […]
Securing Critical Infrastructure by Tackling Technical Debt
As policymakers confront new cybersecurity challenges from emerging technologies like AI and quantum computing, an urgent threat hides in plain sight—end-of-Life (EoL) technology beyond its […]
Why the Future of Gifting is Small, Seamless and Social
We’ve all had a bad day at work. Last week, my son had his first. Nothing went right, and he left frustrated, tired and ready […]
How to Stay Profitable & Competitive
Markup: it’s how both retailers and wholesalers make money, only they run on two different pricing strategies. Wholesalers sell items from manufacturers at a higher […]
Will Amazon’s AI-powered one-stop shop for advertising change the game?
Listen to the article 8 min This audio is auto-generated. Please let us know if you have feedback. What a difference a year makes: In […]
Is Retail Ready for a World Where Crypto is just Another Way to Pay?
Not too long ago, the thought of walking into a store and buying a pair of jeans with Bitcoin or any other kind of cryptocurrency […]