Relationship Selling in Retail

Relationship Selling in Retail

RELATIONSHIP SELLING Relationship selling can be defined as a selling process which focuses on long term satisfaction and repeat business maintenance for both parties (seller and buyer). This selling philosophy is in total contrast with one shot sales blitz and other fast-buck selling tactics….

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Proper Conduct of Retail Employees

Retail HO Darlings

Proper Conduct of Employees There are a few things that new and inexperienced retail employees often do that are not appropriate. Take a walk through any shopping mall and you will see examples. Usually these things are done because the employee has had no…

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Successful Selling in 10 Steps

SUCCESSFUL SELLING IN 10 STEPS Offer Alternatives Honestly Describe the Pros and Cons of Each Alternative Handle Objections in a Non-Defensive and Non-Argumentative Manner Get the Customer Involved Consider the Customer’s Psychological and Functional Needs Ask Open-Ended Questions Give the Customer Lots of Air…

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Effective Communication Skills

Effective Communication Skills

COMMUNICATION SKILLS and Retail Business Importance of a Clear Objective Knowing the Audience The Approach Communication Styles A FACT ABOUT COMMUNICATONS Research has shown that an important source of conflict between people is subconscious resistance to the manner in which a person communicates, as…

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Training Retail Staff

Training Retail Staff

One of the major reasons for the high degree of customer dissatisfaction and resulting lost sales in the retail industry is poorly trained employees who do not have a clear understanding of what is expected of them.  Let’s take a moment to think about…

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