Online Workshop

What You Ought to Know About Category Management

(Now Includes Implementation of Artificial Intelligence in CatMan)

Retail Category Management

Retail Category Management

Please Note: All registrants will be sent the recording and the slide deck of the session whether they attend or not.

Register at the Bottom of the Page

Retail category management is considered an integral part of best practices in running a successful retail business.

Category Management Highlights: (Higher numbers are achieved when AI tools are deployed)

Better In-Stock Rates: 2 – 8%
Lower Inventory Levels: 10 – 40%
Higher Sales: 5 – 20%
Lower Logistics Costs: 3 – 4%

Retail Category Management Online Training is useful for all buying staff, including category managers, buyers and visual merchandising teams as well as for Suppliers of Retail.

Here’s what Customers said:

“A Golden way to manage and improve my work as Category Specialist.”

“Very insightful with solid and workable ways to grow and improve your business.”

“Top notch, excellent material and information. Presentations and videos were excellent.”

Agenda:

Category Management Fundamentals:

8 Stages of Category Management Process
Developing a Business Case with High ROI
Category Growth & Efficiency Drivers
Utilization of Consumer Decision Trees in Category Development
Cross Category Analysis
Integration of Customer Relationship Management with Category Management

Category Analytics:

Validation of Hypotheses: Retail-Brand/Consumer-Shopper-Supply Perspectives
Data Sources
Construction of Balanced Score Card for the Category
How to Develop Category Insights in Limited Data Environments
A Review of Leading Category Management Technologies

Category Strategies & Tactics:

Maximizing Frequency of Purchase
Shopper and Consumer Education-Awareness-Persuasion
Price Optimization to Deliver Maximum Gross Margins
Assortment Planning for Top Profit
Effective Space Planning, Shelf Presentation and Use of Planograms
Winning Promotions to Maximize Sales and Inventory Turns
Drivers of Store Execution Excellence
How to Re-build/Adjust Tactics at Store Level after Implementation of the Category Plan

Category Management Best Practices:

Case Studies from World’s Leading Retailers
Customizing Categories according to Customer Segmentation
A Success Framework for Integration of Customer, Product and Functional Strategies
Improving category performance by clustering
Next generation category management review process
Certificate will be issued for the participants.

Introduction to the Use of Artificial Intelligence in Category Management

Moving from CatMan 2.0 to CatMan 3.0
Leveraging data insights into better category plans spanning demand and supply
The ability to anticipate demand using a vast array of consumer insight data sources
Alignment of assortments with local demographics and shopping patterns, based on this data
Translation of assortment decisions into executable space plans that optimize both space allocation and optimal facings on store-specific planograms
Impact of Millennials and Gen Z.
Utilization of AI tools like Machine Learning and Natural Language processing in CatMan.

And much much more.

Retail Merchandising

This online training is packed with information on how to use Retail Category Management techniques to boost the inventory efficiency and control while increasing profits and the customer experience quality.

Why You Should Attend:

Number one Practical, applicable and actionable content delivered by top experts to drive your sales, productivity and profitability. Proven to increase those metrics by double digits. Check out the testimonials.

Number two Value: Apart from acquiring complete understanding, participants will enjoy a 30-Day unlimited Q&A through email after the workshop (A $1,000 value by itself)

Number three ROI: Return on investment can be as high as 100 times the registration fee based on your company revenues and how many techniques, ideas and methods from the workshop you implemented.

Number four Positions you as an expert .

Number five Creates a “larger picture” mentality.

Improves your standing as a Retail Management Leader

Number 7 Six hours that will produce a lifetime of results.

Facilitator – Matt Parmaks

With years of retail and related experience, Matt provides his audience with a wealth of real life examples on the ‘why’ and ‘how’ of best practices in just about every area of retail.

During his retail management career, both in sales and merchandising executive positions, Matt has generated more than $750 Million revenue and has been responsible for sales organizations as large as 1000 salespeople.

Matt has extensive knowledge about the retail industry, gained through formal education, work experience and a keen interest in business and world affairs.

He is the author of numerous books and articles in Retail Performance and Managerial Productivity. Matt received Bachelor and Master of Science degrees in Engineering from the University of Birmingham in the UK.

Retail Category Management is considered an integral part of best practices in running a successful retail business.

Retail Category Management

Online Workshop

Wednesday – May 31, 2023 & Friday June 2, 2023 (3 Hours Each Day)

(Total 6 Hours)

Online Workshop Time Slots

Register Now!

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Please Note: All registrants will be sent the recording and the slide deck of the session.

Registration Fee – $395/person

or order by phone: +1 (813) 556-6437

“The price of education is paid just once. The price of ignorance is paid forever! ” – Anonymous

Some of Our Customers’ Organizations

Category Management Online

Online Workshop

What You Ought to Know About Category Management

Category Management Fundamentals:

Category Analytics:

Category Strategies & Tactics:

Category Management Best Practices:

Introduction to the Use of Artificial Intelligence in Category Management

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