Category Management Online

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Category Management Training

Retail Category Management Workshop Online

Wednesday – May 19 & Friday – May 21, 2021

9:00 AM – 12:00 PM Eastern Standard Time (New York)

(2:00 – 5:00 PM London UK, 5:00 – 8:00 PM Dubai)

LIVE & INTERACTIVE

Please Note: All registrants will be sent the recording and the slide deck of the session whether they attend or not.

Register at the Bottom of the Page

Retail category management is considered an integral part of best practices in running a successful retail business.Store Visits and Discussion

Category Management Highlights:

  • Better In-Stock Rates: 2 – 8%
  • Lower Inventory Levels: 10 – 40%
  • Higher Sales: 5 – 20%
  • Lower Logistics Costs: 3 – 4%

      Retail Category Management Online Training is useful for all buying staff, including category managers, buyers and visual merchandising teams as well as for Suppliers of Retail.

 

Here’s what Customers said:

“A Golden way to manage and improve my work as Category Specialist.”

“Very insightful with solid and workable ways to grow and improve your business.”

“Top notch, excellent material and information. Presentations and videos were excellent.”

 Agenda:

Category Management Fundamentals:

  •  8 Stages of Category Management Process
  •  Developing a Business Case with High ROI
  •  Category Growth & Efficiency Drivers
  •  Utilization of Consumer Decision Trees in Category Development
  •  Cross Category Analysis
  •  Integration of Customer Relationship Management with Category Management  

Category Analytics:

  •  Validation of Hypotheses: Retail-Brand/Consumer-Shopper-Supply Perspectives
  •  Data Sources
  •  Construction of Balanced Score Card for the Category
  •  How to Develop Category Insights in Limited Data Environments
  •  A Review of Leading Category Management TechnologiesRetail Online Training

Category Strategies & Tactics:

  •  Maximizing Frequency of Purchase
  •  Shopper and Consumer Education-Awareness-Persuasion
  •  Price Optimization to Deliver Maximum Gross Margins
  •  Assortment Planning for Top Profit
  •  Effective Space Planning, Shelf Presentation and Use of Planograms
  •  Winning Promotions to Maximize Sales and Inventory Turns
  •  Drivers of Store Execution Excellence
  •  How to Re-build/Adjust Tactics at Store Level after Implementation of the Category Plan

Category Management Best Practices:

  •  Case Studies from World’s Leading Retailers
  •  Customizing Categories according to Customer Segmentation
  •  A Success Framework for Integration of Customer, Product and Functional Strategies
  •  Improving category performance by clustering
  •  Next generation category management review process
  •  Certificate will be issued for the participants.
Duration: 6.0  hours (3 hours each day) – LIVE & INTERACTIVE
Date: Wednesday – May 19, 2021 & Friday May 21, 2021
Time: 9:00am – 12:00pm Eastern Daylight Time (New York), (2:00PM – 5:00PM London, UK, 5:00PM – 8:00PM Dubai) Each Day
Tuition: Only $295

 

This online training is packed with information on how to use Retail Category Management techniques to boost the inventory efficiency and control while increasing profits and the customer experience quality.

Facilitator – Matt Parmaks

Matt ParmaksWith years of retail and related experience, Matt provides his audience with a wealth of real life examples on the ‘why’ and ‘how’ of best practices in just about every area of retail.

During his retail management career, both in sales and merchandising executive positions, Matt has generated more than $750 Million revenue and has been responsible for sales organizations as large as 1000 salespeople.

Matt has extensive knowledge about the retail industry, gained through formal education, work experience and a keen interest in business and world affairs.

He is the author of numerous books and articles in Retail Performance and Managerial Productivity. Matt received Bachelor and Master of Science degrees in Engineering from the University of Birmingham in the UK.

Retail Category Management is considered an integral part of best practices in running a successful retail business.

Wednesday – May 19 & Friday – May 21, 2021

9:00 AM – 12:00 PM Eastern Standard Time (New York)

(2:00 – 5:00 PM London UK, 5:00 – 8:00 PM Dubai)

LIVE & INTERACTIVE

Please Note: All registrants will be sent the recording and the slide deck of the session whether they attend or not.

Register Now!

Your Order is Secure

Please Note: All registrants will be sent the recording and the slide deck of the session.

Registration Fee – $295

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or order by phone: +1 (312) 239-0919

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