Category Management Online

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Category Management Training

Retail Category Management Live Online

Tuesday, December 10 – 2019

Time: 11:00AM – 1:00PM EST (New York)

(4:00PM – 6:00PM London, UK, 8:00PM – 10:00PM Dubai)

Please Note: All registrants will be sent the recording and the slide deck of the session.

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Live & Interactive

Retail category management is considered an integral part of best practices in running a successful retail business.Store Visits and Discussion

Category Management Highlights:

  • Better In-Stock Rates: 2 – 8%
  • Lower Inventory Levels: 10 – 40%
  • Higher Sales: 5 – 20%
  • Lower Logistics Costs: 3 – 4%

      Retail Category Management Online Training is useful for all buying staff, including category managers, buyers and visual merchandising teams as well as for Suppliers of Retail.

Here’s what Customers said:

“A Golden way to manage and improve my work as Category Specialist.”

“Very insightful with solid and workable ways to grow and improve your business.”

“Top notch, excellent material and information. Presentations and videos were excellent.”


Category Management Fundamentals:

  •  8 Stages of Category Management Process
  •  Developing a Business Case with High ROI
  •  Category Growth & Efficiency Drivers
  •  Utilization of Consumer Decision Trees in Category Development
  •  Cross Category Analysis
  •  Integration of Customer Relationship Management with Category Management  

Category Analytics:

  •  Validation of Hypotheses: Retail-Brand/Consumer-Shopper-Supply Perspectives
  •  Data Sources
  •  Construction of Balanced Score Card for the Category
  •  How to Develop Category Insights in Limited Data Environments
  •  A Review of Leading Category Management TechnologiesDMSRetail Certificate

Category Strategies & Tactics:

  •  Maximizing Frequency of Purchase
  •  Shopper and Consumer Education-Awareness-Persuasion
  •  Price Optimization to Deliver Maximum Gross Margins
  •  Assortment Planning for Top Profit
  •  Effective Space Planning, Shelf Presentation and Use of Planograms
  •  Winning Promotions to Maximize Sales and Inventory Turns
  •  Drivers of Store Execution Excellence
  •  How to Re-build/Adjust Tactics at Store Level after Implementation of the Category Plan

Category Management Best Practices:

  •  Case Studies from World’s Leading Retailers
  •  Customizing Categories according to Customer Segmentation
  •  A Success Framework for Integration of Customer, Product and Functional Strategies
  •  Improving category performance by clustering
  •  Next generation category management review process
  •  Certificate will be issued for the participants.
Duration: 2.0  hours with one 15 minute break
Date: Tuesday, December 10, 2019
Time: 11:00am – 1:00pm Eastern Standard Time (New York), (4:00PM – 6:00PM London, UK, 8:00PM – 10:00PM Dubai)
Tuition: $147 Only $97


This online training is packed with information on how to use Retail Category Management techniques to boost the inventory efficiency and control while increasing profits and the customer experience quality.

Suddenly it hits you what a bargain this is when you realize the revolutionary impact this will have on your success.

Facilitator – Matt Parmaks

Matt ParmaksWith years of retail and related experience, Matt provides his audience with a wealth of real life examples on the ‘why’ and ‘how’ of best practices in just about every area of retail.

During his retail management career, both in sales and merchandising executive positions, Matt has generated more than $750 Million revenue and has been responsible for sales organizations as large as 1000 salespeople.

Matt has extensive knowledge about the retail industry, gained through formal education, work experience and a keen interest in business and world affairs.

He is the author of numerous books and articles in Retail Performance and Managerial Productivity. Matt received Bachelor and Master of Science degrees in Engineering from the University of Birmingham in the UK.

Retail Business

Retail Category Management is considered an integral part of best practices in running a successful retail business.

Register Now!

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Please Note: All registrants will be sent the recording and the slide deck of the session.

Registration Fee – $147 Only $97

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or order by phone: +1 (312) 239-0919

“The price of education is paid just once. The price of ignorance is paid forever! ” – Anonymous