![\"Retail](\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\")
<\/a><\/p>\n<\/p>\n
Jul 17, 2023<\/p>\n
\u00a0<\/strong>With host retail coach Wendy \u00a0<\/strong><\/p>\n https:\/\/wendybatten.com\/166\/<\/p>\n \u00a0<\/strong><\/p>\n You\u2019ve made it to Part 4 of the Simple Sales Strategy \u00a0<\/strong><\/p>\n So what is a Return Customer Rate? Your Return \u00a0<\/strong><\/p>\n Your POS system likely gives you this number.\u00a0 \u00a0<\/strong><\/p>\n So now that you have your return customer rate handy, \u00a0<\/strong><\/p>\n \u201c[You need to understand]…where to spend your time \u00a0<\/strong><\/p>\n So let\u2019s recap: Know your numbers: Conversion rate, \u00a0<\/strong><\/p>\n This is truly where the magic happens.\u00a0 Retailers \u00a0<\/strong><\/p>\n Related podcasts we think you\u2019ll like: \u00a0<\/p>\n Episode Episode Episode \u00a0<\/strong><\/p>\n About your host, Wendy Batten<\/p>\n In case we haven\u2019t met yet, I\u2019m Wendy, a small Through online classes, business coaching programs, I am proud to have been featured in several major When I\u2019m not coaching, you will find me either DIYing \u00a0<\/strong><\/p>\n For more support from Wendy<\/p>\n \u00a0<\/strong><\/p>\n Retailer\u2019s \u00a0<\/strong><\/p>\n Wendy\u2019s FREE Resources \u00a0<\/strong><\/p>\n Hang out and connect \u00a0<\/strong><\/p>\n All of Wendy\u2019s programs and services for shop owners Subscribe & Review in iTunes<\/p>\n Are you subscribed to my podcast? If you\u2019re not, I\u2019d If you
\nBatten<\/p>\n
\nSeries! Today we are talking about Return Customer Rate.<\/p>\n
\nCustomer Rate is calculated by dividing the number of customers who
\nhave made more than one purchase from your store by the total
\nnumber of customers you\u2019ve had during a given timeframe. It\u2019s the
\npercentage of your customers who are coming back again.<\/p>\n
\nKeep in mind that figuring out your return customer rate isn\u2019t a
\nperfect science. Your POS system likely tracks return customers by
\nthe credit\/debit cards they use, so customers who pay in cash might
\nfly under the radar.\u00a0<\/p>\n
\ngive it a quick analysis.\u00a0 At first glance, a high rate might
\nseem like something to celebrate, but keep in mind that super high
\nreturn rates might mean that you aren\u2019t acquiring new customers. On
\nthe other hand, if our return rate is low, we might be acquiring
\ntons of new customers but if they aren\u2019t coming back we need to
\nknow why. Unfortunately, there is no ideal return customer rate,
\nbut much like the rest of this series, knowing and analyzing your
\nreturn customer rate is super empowering and important to your
\nmarketing strategy and the tactics you put in place to achieve
\nsuccess in your strategy.<\/p>\n
\nand your energy\u2026so that you are not just doing random acts of
\nmarketing.\u201d – Wendy Batten<\/p>\n
\naverage order value, and return customer rate. Know how many people
\nare coming into your shop. Identify where you want to improve your
\nnumbers and ideally what you want them to be. (This is your
\nSTRATEGY.) Next, attach TACTICS (how you are going to implement
\nyour strategy) and get to work implementing.\u00a0<\/p>\n
\nwho are intentional with their marketing strategies build strong,
\nhealthy businesses.\u00a0<\/p>\n
\n165: Simple Sales Strategy Series: Increasing Your Average
\nOrder Value<\/p>\n
\n164: Simple Sales Strategy Series: Foot Traffic and
\nConversion<\/p>\n
\n163: Simple Sales Strategy Series: Where to Start<\/p>\n
\nbusiness coach and founder of the
\nRetailer\u2019s Inner Circle, where I help other independent shop
\nowners learn how to gain the right business skillsets to see more
\nprofits, paychecks, and joy as they navigate running their retail
\nbusiness.\u00a0<\/p>\n
\nspeaking, and a top-ranked podcast,
\nI\u2019ve helped hundreds of retailers around the globe reclaim their
\ndream and see the success they want from their beautiful shops. My
\nsignature private coaching community, The
\nRetailer\u2019s Inner Circle, has helped retailers around the world
\nbuild their retail business skill sets and confidence.\u00a0<\/p>\n
\npublications, including my own business column in What Women Create
\nmagazine. I have been privileged to be a guest on top-ranked
\npodcasts and sought-after as a guest speaker and teacher for
\nseveral brands, associations, and communities that are passionate
\nabout the success of independent retailers.<\/p>\n
\nand renovating my very imperfect old crooked cottage by the sea in
\nthe UNESCO World Heritage town of Lunenburg, NS, or blogging about
\nour travel and RVing adventures and the weird fun things we get up
\nto in our coastal village. I\u2019d love to invite you to check out one
\nof my free resources for real retailers at https:\/\/wendybatten.com\/free-resources\/\u00a0<\/p>\n
\nInner Circle – Join Wendy inside the best retailer\u2019s
\ncommunity<\/p>\n
\nfor shop owners\u00a0<\/p>\n
\nwith Wendy on IG\u00a0<\/p>\n
\ncan be found HERE.\u00a0<\/p>\n
\nlove you to consider it. Subscribing means you won\u2019t miss an
\nepisode!
\nClick here to subscribe to iTunes!<\/p>\n
\nwant to be more of a rockstar, I\u2019d love it if you could leave a
\nreview over on iTunes as well.\u00a0 Those reviews help other
\nretailers find my podcast and they\u2019re also fun for me to go in and
\nread.
\nJust click here to review, select \u201cRatings and Reviews\u201d and
\n\u201cWrite a Review\u201d and let me know what your favorite part of the
\npodcast is. So grateful for you! Thank you!<\/strong><\/p>\n<\/div>\n