![\"Retail](\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\")
<\/a><\/p>![\"M&S\"](\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/03\/shutterstock_288526628-1-1-1-1-1.jpg\" "\\"\\"\/")
<\/div>\nM&S has introduced a \u2018Happy Birthday\u2019 braille gift card, in collaboration with the Royal National Institute of Blind People (RNIB).<\/p>\n
The retail giant has also brought out a range of three braille greeting cards, suitable for various occasions.<\/p>\n
The first-of-its-kind gift card includes an embossed outer sleeve, which communicates the \u201cHappy Birthday\u201d message, as well as an embossed gift card inside.<\/p>\n
Shoppers can use the card online or throughout more than 700 M&S stores.<\/p>\n
Subscribe to Retail Gazette for free<\/strong><\/h5>\nSign up\u00a0here\u00a0to g<\/span>et the latest news straight into your inbox each morning<\/span>\u00a0<\/span><\/strong><\/p>\nThe idea for the braille range came about after suggestions were made from five staff members through the company\u2019s CEO suggestion scheme.<\/p>\n
M&S\u2019 Streatham Hill team manager Elizabeth Abudu, one of the colleagues who suggested the idea, explained she had been inspired while assisting blind and partially sighted shoppers who frequently visited the store.<\/p>\n
The move comes under the retailer\u2019s commitment to being an \u201cinclusive and accessible retailer\u201d for all of its shoppers and staff.<\/p>\n
M&S product development director Kathryn Turner said: \u201cOur customers are always at the heart of every product we design, and we hope our first-of-its-kind braille gift card and range of greeting cards will make it that bit easier for customers to show their love and appreciation for friends and family members with sight loss\u201d.<\/p>\n
Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/strong><\/em><\/p>\n<\/p><\/div>\n
The idea for the braille range came about after suggestions were made from five staff members through the company\u2019s CEO suggestion scheme.<\/p>\n
M&S\u2019 Streatham Hill team manager Elizabeth Abudu, one of the colleagues who suggested the idea, explained she had been inspired while assisting blind and partially sighted shoppers who frequently visited the store.<\/p>\n
The move comes under the retailer\u2019s commitment to being an \u201cinclusive and accessible retailer\u201d for all of its shoppers and staff.<\/p>\n
M&S product development director Kathryn Turner said: \u201cOur customers are always at the heart of every product we design, and we hope our first-of-its-kind braille gift card and range of greeting cards will make it that bit easier for customers to show their love and appreciation for friends and family members with sight loss\u201d.<\/p>\n
Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/strong><\/em><\/p>\n<\/p><\/div>\n