{"id":9878,"date":"2023-07-16T21:35:34","date_gmt":"2023-07-16T21:35:34","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/customer-loyalty-essential-retention-strategies\/"},"modified":"2023-07-16T21:35:34","modified_gmt":"2023-07-16T21:35:34","slug":"customer-loyalty-essential-retention-strategies","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/customer-loyalty-essential-retention-strategies\/","title":{"rendered":"Customer Loyalty: Essential Retention Strategies"},"content":{"rendered":"

\"Retail<\/a><\/p>
\n<\/p>\n

\n

This article is brought to you by
\n Retail Technology Review:
\n Customer Loyalty: Essential Retention Strategies.<\/p>\n

In our fast-evolving sector, customer retention and loyalty are the foundations of success: long-term relationships with customers create brand advocates, generate recurring revenue and save on acquisition costs.<\/strong><\/p>\n

ShipEngine\u2019s latest research, Exploring the nuances in ecommerce<\/em> <\/u><\/em>– How to leverage personalization to drive customer loyalty,<\/em> takes input from 3000 consumers and over 600 merchants in 6 countries, distilled into a comprehensive guide to help you to unlock the secrets to loyalty and retention.<\/p>\n

\"\"<\/p>\n

Understanding the changing Ecommerce Landscape<\/strong><\/h2>\n

The skill in retention lies in bringing customers back effortlessly. Our study reveals the importance of the delivery experience in creating customer loyalty: delivery quality is a top reason why 48% of consumers return again and again to the same online brand or retailer, <\/strong>while a negative experience tarnishes that relationship and is ultimately damaging to a brand.<\/p>\n

Interestingly, consumers told us that having a range of convenient delivery options have a greater impact than loyalty programs, when it comes to securing their repeat business. They are looking for clear communication throughout the shipping process, secure and eco-friendly packaging and a seamless returns process.<\/p>\n

Key Insights for Customer Retention<\/strong><\/h2>\n

ShipEngine\u2019s study provides actionable insights to equip you with the knowledge and tools to thrive, built around four key priorities:<\/strong><\/p>\n

    <\/p>\n
  1. Understanding your customers\u2019 needs: <\/em>in-depth analysis and practical advice on understanding their true needs, pain points, and motivations will enable you to tailor your offering accordingly.<\/li>\n

    <\/p>\n

  2. Identifying those nuances that make a difference: <\/em>sometimes small differences can have a significant impact. Consumers in different countries have slightly different priorities, and by understanding them, you can provide an exceptional experience that sets you apart from the competition.<\/li>\n

    <\/p>\n

  3. Generating efficiency through focus:<\/em> by streamlining your fulfilment processes, optimizing your delivery operation, and avoiding unnecessary steps, you can enhance the experience, increase satisfaction, to ultimately retain more customers.<\/li>\n

    <\/p>\n

  4. Creating effective strategies for each stage of the consumer journey:<\/em> our guide helps you develop these across the entire customer journey. From awareness and consideration to conversion and retention, you\u2019ll be able to create a seamless experience to keep customers engaged at every touchpoint.<\/li>\n

    \n<\/ol>\n

    Download your free copy of our guide <\/em>here<\/em> to unlock the secrets to customer loyalty. <\/em><\/strong><\/p>\n<\/p><\/div>\n

    \"Retail<\/a><\/p>
    <\/p>\n","protected":false},"excerpt":{"rendered":"

    This article is brought to you by Retail Technology Review: Customer Loyalty: Essential Retention Strategies. In our fast-evolving sector, customer retention and loyalty are the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9878","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=9878"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9878\/revisions"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=9878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=9878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=9878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}