{"id":9874,"date":"2023-07-16T00:15:06","date_gmt":"2023-07-16T00:15:06","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/iceland-to-shut-all-swift-convenience-stores\/"},"modified":"2023-07-16T00:15:06","modified_gmt":"2023-07-16T00:15:06","slug":"iceland-to-shut-all-swift-convenience-stores","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/iceland-to-shut-all-swift-convenience-stores\/","title":{"rendered":"Iceland to shut all Swift convenience stores"},"content":{"rendered":"

\"Retail<\/a><\/p>
\n<\/p>\n

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\"Iceland<\/div>\n

Iceland is shutting down its Swift convenience stores as it begins the rollout of Iceland-branded \u2018Local\u2019 sites.<\/p>\n

The move will see four stores permanently closed, while one is to be converted into a standard Iceland store, The Grocer reported.<\/p>\n

Staff working at the Swift sites in Finsbury Park, Archway, Wembley, Hounslow and Four Lanes End in Newcastle will be offered a transfer to the retailer\u2019s close-by store and provided with the same working hours.<\/p>\n\n

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The grocery retailer\u2019s executive chairman, Richard Walker, told The Grocer that the separate Swift branding \u201cdidn\u2019t work\u201d.<\/p>\n

\u201cThe Iceland logo and brand is really well thought of and recognised in London and we must never underestimate that.\u201d<\/p>\n

The frozen food retailer opened its first Iceland Local convenience store on a Texaco garage forecourt in Fallings Park, Wolverhampton on 31 March, which is owned and operated by SGN Retail.<\/p>\n

The store features ambient, chilled and frozen aisles and offers own-label products, as well as items from partnered brands Slimming World, Myprotein and Harry Ramsden\u2019s.<\/p>\n

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\"Retail<\/a><\/p>
<\/p>\n","protected":false},"excerpt":{"rendered":"

Iceland is shutting down its Swift convenience stores as it begins the rollout of Iceland-branded \u2018Local\u2019 sites. The move will see four stores permanently closed, […]<\/p>\n","protected":false},"author":1,"featured_media":9875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-9874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazines"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=9874"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/9875"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=9874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=9874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=9874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}