{"id":9871,"date":"2023-07-15T21:34:06","date_gmt":"2023-07-15T21:34:06","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/ghost-menu-massacre-virtual-brands-face-a-reckoning-as-uber-eats-slashes-8000-from-its-app\/"},"modified":"2023-07-15T21:34:06","modified_gmt":"2023-07-15T21:34:06","slug":"ghost-menu-massacre-virtual-brands-face-a-reckoning-as-uber-eats-slashes-8000-from-its-app","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/ghost-menu-massacre-virtual-brands-face-a-reckoning-as-uber-eats-slashes-8000-from-its-app\/","title":{"rendered":"‘Ghost’ menu massacre: Virtual brands face a reckoning as Uber Eats slashes 8,000 from its app"},"content":{"rendered":"

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Uber Eats has removed 8,000 virtual brands from its app in an effort to ensure consumers see authentic restaurant varieties. The move comes after Uber Eats rolled out strict quality-control requirements, with the aim of eliminating duplicate menus and improving the overall consumer experience. Virtual brands, which are menus created for delivery-only, have grown rapidly but faced criticism for causing confusion and clutter on delivery apps.<\/p>\n

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Uber Eats has removed 8,000 virtual brands from its app in an effort to ensure consumers see authentic restaurant varieties. The move comes after Uber […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9871","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=9871"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9871\/revisions"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=9871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=9871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=9871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}