{"id":9859,"date":"2023-07-14T00:10:21","date_gmt":"2023-07-14T00:10:21","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/amazon-prime-day-day-two-sales-nudge-up-3\/"},"modified":"2023-07-14T00:10:21","modified_gmt":"2023-07-14T00:10:21","slug":"amazon-prime-day-day-two-sales-nudge-up-3","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/amazon-prime-day-day-two-sales-nudge-up-3\/","title":{"rendered":"Amazon Prime Day: day two sales nudge up 3%"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div id=\"post-140308\">\n<div class=\"td-post-content tagdiv-type\">\n<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"464\" class=\"entry-thumb\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/07\/Prime-day-696x464.jpg\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/07\/Prime-day-696x464.jpg 696w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/07\/Prime-day-300x200.jpg 300w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/07\/Prime-day-1024x683.jpg 1024w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/07\/Prime-day-768x512.jpg 768w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/07\/Prime-day-1068x712.jpg 1068w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/07\/Prime-day-630x420.jpg 630w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/07\/Prime-day.jpg 1200w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" alt=\"Amazon Prime Day\" title=\"\"\/><\/div>\n<p>Sales during day two of the Amazon Prime Day event saw total UK online spend surpass \u00a3570m, according to Adobe Analytics.<\/p>\n<p>The sales represent a 3.4% increase compared to revenue on the same day of the event last year, when the retail giant raked in \u00a3550m.<\/p>\n<p>The figures made yesterday the second biggest day for UK online spending to date during 2023, with the first biggest day being day one of the Prime Day event.<\/p>\n<p>During both days, total UK online spend for the ecommerce company reached \u00a31.2bn \u2013 a 2.4% rise compared to the total sales from last year\u2019s event.<\/p>\n<hr\/>\n<h5 style=\"text-align: center;\"><strong>Subscribe to Retail Gazette for free<\/strong><\/h5>\n<p style=\"text-align: center;\"><span class=\"x_al\">Sign up\u00a0here\u00a0to g<\/span><span class=\"x_al\">et the latest news straight into your inbox each morning<\/span><strong><span class=\"al\">\u00a0<\/span><\/strong><\/p>\n<hr\/>\n<p>Meanwhile, total spend on Amazon using buy now pay later during day two of Prime Day increased by 19.6% year on year.<\/p>\n<p>However, the use of click and collect during the two day event was only used for 4% of orders, compared to it being used for 7% of orders in June.<\/p>\n<p>Adobe Digital Insights Lead Analyst Vivek Pandya said: \u201cAmazon Prime Day event has proven to be the biggest online shopping event for the UK market with a total spend of \u00a31.2 billion online over the two-day sales period, up from \u00a31.1billion last year\u201d.<\/p>\n<p><em><strong>Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/strong><\/em><\/p>\n<\/p><\/div>\n<footer>\n<\/footer>\n<\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales during day two of the Amazon Prime Day event saw total UK online spend surpass \u00a3570m, according to Adobe Analytics. The sales represent a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-9859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazines"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=9859"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/9837"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=9859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=9859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=9859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}