{"id":9840,"date":"2023-07-11T20:33:56","date_gmt":"2023-07-11T20:33:56","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/increasing-your-average-order-value\/"},"modified":"2023-07-11T20:33:56","modified_gmt":"2023-07-11T20:33:56","slug":"increasing-your-average-order-value","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/increasing-your-average-order-value\/","title":{"rendered":"Increasing Your Average Order Value"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<p class=\"date\">Jul 10, 2023<\/p>\n<p><strong>\u00a0<\/strong>With host retail coach Wendy Batten<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">https:\/\/wendybatten.com\/podcast-intro\/<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Welcome to part 3 of the Simple Sales Strategy<br \/>\nSeries!\u00a0 Today, we are digging into your average order value.<br \/>\nYour average order is likely a number that your POS system is<br \/>\nreporting for you. It is the average value of all of the sales you<br \/>\nmake in your shop over a specified period of time. Simply divide<br \/>\ntotal revenue by the number of orders.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Many retailers think they don\u2019t have any control over<br \/>\nwhat customers are spending in their shops, but guess what? You<br \/>\nabsolutely do. What if you could increase each of your sales by 2%,<br \/>\n5%, $10\u2026? What would that mean for your business?<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">This isn\u2019t about getting \u201csalesy\u201d or being<br \/>\nmanipulative. It\u2019s about making sales. We are here to run and<br \/>\noptimize profitable businesses while serving our customers in the<br \/>\nbest ways we can.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Here are just a few ideas for increasing your average<br \/>\norder value without feeling salesy:<\/p>\n<p dir=\"ltr\">1. Make a \u201cbestsellers list\u201d and display it in the<br \/>\nshop.<\/p>\n<p dir=\"ltr\">2. Ensure staff is trained properly on your core<br \/>\nproducts.<\/p>\n<p dir=\"ltr\">3. Merchandise to SELL.<\/p>\n<p dir=\"ltr\">4. Complete a customer journey map. (Episode 144)<\/p>\n<p dir=\"ltr\">5. Have a grab and go section at checkout.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Your Homework:\u00a0<\/p>\n<p dir=\"ltr\">Use your POS system to figure out your average order<br \/>\nvalue over a specified period of time. Then, figure out where you<br \/>\nwant it to be. Next, figure out HOW you are going to change your<br \/>\nmarketing strategy to get it done. Which tactics are you going to<br \/>\nemploy to get your AOV up while serving your customers with a<br \/>\nbetter shop experience? If everything else stays the same in your<br \/>\nshop (foot traffic, conversion), what would this increased number<br \/>\ndo for you?<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">We are deep diving into all of this inside of my<br \/>\nRetailer\u2019s<br \/>\nInner Circle this month and having a ton of fun doing it. Want<br \/>\nto join us? You can! The doors are always open in the Inner<br \/>\nCircle.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Related podcasts we think you\u2019ll like: \u00a0<\/p>\n<p dir=\"ltr\">Episode<br \/>\n164: Simple Sales Strategy Series: Foot Traffic and<br \/>\nConversion<\/p>\n<p dir=\"ltr\">Episode<br \/>\n163: Simple Sales Strategy Series: Where to Start<\/p>\n<p dir=\"ltr\">Episode<br \/>\n144: How to Create a Customer Journey Map<\/p>\n<p dir=\"ltr\">Episode<br \/>\n118: How to Create Loyalty and Amazing Customer Experiences<br \/>\nwith Guest Expert &amp; Author, Shep Hyken<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">About your host, Wendy Batten<\/p>\n<p dir=\"ltr\">In case we haven\u2019t met yet, I\u2019m Wendy, a small<br \/>\nbusiness coach and founder of the<br \/>\nRetailer\u2019s Inner Circle, where I help other independent shop<br \/>\nowners learn how to gain the right business skillsets to see more<br \/>\nprofits, paychecks, and joy as they navigate running their retail<br \/>\nbusiness.\u00a0<\/p>\n<p dir=\"ltr\">Through online classes, business coaching programs,<br \/>\nspeaking, and a top-ranked podcast,<br \/>\nI\u2019ve helped hundreds of retailers around the globe reclaim their<br \/>\ndream and see the success they want from their beautiful shops. My<br \/>\nsignature private coaching community, The<br \/>\nRetailer\u2019s Inner Circle, has helped retailers around the world<br \/>\nbuild their retail business skill sets and confidence.\u00a0<\/p>\n<p dir=\"ltr\">I am proud to have been featured in several major<br \/>\npublications, including my own business column in What Women Create<br \/>\nmagazine. I have been privileged to be a guest on top-ranked<br \/>\npodcasts and sought-after as a guest speaker and teacher for<br \/>\nseveral brands, associations, and communities that are passionate<br \/>\nabout the success of independent retailers.<\/p>\n<p dir=\"ltr\">When I\u2019m not coaching, you will find me either DIYing<br \/>\nand renovating my very imperfect old crooked cottage by the sea in<br \/>\nthe UNESCO World Heritage town of Lunenburg, NS, or blogging about<br \/>\nour travel and RVing adventures and the weird fun things we get up<br \/>\nto in our coastal village. I\u2019d love to invite you to check out one<br \/>\nof my free resources for real retailers at https:\/\/wendybatten.com\/free-resources\/\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">For more support from Wendy<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Retailer\u2019s<br \/>\nInner Circle &#8211; Join Wendy inside the best retailer\u2019s<br \/>\ncommunity<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Wendy\u2019s FREE Resources<br \/>\nfor shop owners\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Hang out and connect<br \/>\nwith Wendy on IG\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">All of Wendy\u2019s programs and services for shop owners<br \/>\ncan be found HERE.\u00a0<\/p>\n<p dir=\"ltr\">Subscribe &amp; Review in iTunes<\/p>\n<p dir=\"ltr\">Are you subscribed to my podcast? If you\u2019re not, I\u2019d<br \/>\nlove you to consider it. Subscribing means you won\u2019t miss an<br \/>\nepisode!<br \/>\nClick here to subscribe to iTunes!<\/p>\n<p><strong id=\"docs-internal-guid-42b52ff8-7fff-3279-2fa3-f192cbb4c88f\">If you<br \/>\nwant to be more of a rockstar, I\u2019d love it if you could leave a<br \/>\nreview over on iTunes as well.\u00a0 Those reviews help other<br \/>\nretailers find my podcast and they\u2019re also fun for me to go in and<br \/>\nread.<br \/>\nJust click here to review, select \u201cRatings and Reviews\u201d and<br \/>\n\u201cWrite a Review\u201d and let me know what your favorite part of the<br \/>\npodcast is. So grateful for you! Thank you!<\/strong><\/p>\n<\/div>\n<p><script>(function(d, s, id) {\n      var js, fjs = d.getElementsByTagName(s)[0];\n      if (d.getElementById(id)) return;\n      js = d.createElement(s); js.id = id;\n      js.src = \"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v2.8&appId=834757889913083\";\n      fjs.parentNode.insertBefore(js, fjs);\n    }(document, 'script', 'facebook-jssdk'));<\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jul 10, 2023 \u00a0With host retail coach Wendy Batten \u00a0 https:\/\/wendybatten.com\/podcast-intro\/ \u00a0 Welcome to part 3 of the Simple Sales Strategy Series!\u00a0 Today, we are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-9840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=9840"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/1859"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=9840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=9840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=9840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}