{"id":9836,"date":"2023-07-11T00:04:50","date_gmt":"2023-07-11T00:04:50","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/amazon-needs-better-discounts-to-stop-prime-day-decline-says-globaldata\/"},"modified":"2023-07-11T00:04:50","modified_gmt":"2023-07-11T00:04:50","slug":"amazon-needs-better-discounts-to-stop-prime-day-decline-says-globaldata","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/amazon-needs-better-discounts-to-stop-prime-day-decline-says-globaldata\/","title":{"rendered":"Amazon needs better discounts to stop Prime Day decline, says GlobalData"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div id=\"post-139931\">\n<div class=\"td-post-content tagdiv-type\">\n<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"464\" class=\"entry-thumb\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/07\/Prime-day-696x464.jpg\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/07\/Prime-day-696x464.jpg 696w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/07\/Prime-day-300x200.jpg 300w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/07\/Prime-day-1024x683.jpg 1024w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/07\/Prime-day-768x512.jpg 768w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/07\/Prime-day-1068x712.jpg 1068w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/07\/Prime-day-630x420.jpg 630w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/07\/Prime-day.jpg 1200w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" alt=\"Amazon Prime Day\" title=\"\"\/><\/div>\n<p>Amazon needs to improve its discounts to prevent a fall in Prime Day participation, according to GlobalData.<\/p>\n<p>The consulting company\u2019s senior retail analyst Eleanor Simpson-Gould explained Amazon needed to offer \u201cunmissable deals on top brands\u201d over the discounting event, which is held on 11 to 12 July, to increase involvement in the event, due to \u201cmany retailers already advertising a plethora of discounts\u201d.<\/p>\n<p>She pointed out: \u201cThe proportion of consumers with access to Prime membership has been accelerating since 2019, up 24.7ppts to reach 67.8% in 2022, according to GlobalData\u2019s Prime Day Surveys.<\/p>\n<p>\u201cYet the proportion of consumers reporting that they bought something during Amazon Prime Day has not kept pace \u2013 Prime Day participation has only risen 13.6ppts over the same period\u201d.<\/p>\n<hr\/>\n<h5 style=\"text-align: center;\"><strong>Subscribe to Retail Gazette for free<\/strong><\/h5>\n<p style=\"text-align: center;\"><span class=\"x_al\">Sign up\u00a0here\u00a0to g<\/span><span class=\"x_al\">et the latest news straight into your inbox each morning<\/span><strong><span class=\"al\">\u00a0<\/span><\/strong><\/p>\n<hr\/>\n<p>According to the data analytics company, while consumer sentiment in terms of retail spending has shown \u201cearly signs of improvement,\u201d the online non-food market is only predicted to experience \u201cmodest growth,\u201d meaning Amazon will struggle to entice shoppers.<\/p>\n<p>Simpson-Gould added: \u201cAs the UK\u2019s inflationary hangover will be slow to ease, Prime Day discounts will be scrutinised with a finer lens than ever before.<\/p>\n<p>\u201cAmazon\u2019s purchasing power must come into play to secure deeper discounts than competitors\u201d.<\/p>\n<p><em><strong>Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/strong><\/em><\/p>\n<\/p><\/div>\n<footer>\n<\/footer>\n<\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon needs to improve its discounts to prevent a fall in Prime Day participation, according to GlobalData. The consulting company\u2019s senior retail analyst Eleanor Simpson-Gould [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-9836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazines"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=9836"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/9837"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=9836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=9836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=9836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}