{"id":9809,"date":"2023-07-07T23:46:06","date_gmt":"2023-07-07T23:46:06","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/sainsburys-boss-writes-to-shoppers-to-give-assurance-on-price\/"},"modified":"2023-07-07T23:46:06","modified_gmt":"2023-07-07T23:46:06","slug":"sainsburys-boss-writes-to-shoppers-to-give-assurance-on-price","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/sainsburys-boss-writes-to-shoppers-to-give-assurance-on-price\/","title":{"rendered":"Sainsbury’s boss writes to shoppers to give assurance on price"},"content":{"rendered":"

\"Retail<\/a><\/p>
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\"Sainsbury's\"<\/div>\n

Sainsbury\u2019s boss Simon Roberts has written a letter to shoppers reassuring them over food prices.<\/p>\n

Penning an email, he said the grocer was aware customers were worried about the rising cost of living, and that it had a \u201cresponsibility\u201d to do everything it could to support its clientele.<\/p>\n

He went on to assure the supermarket was \u201cfully committed\u201d to offering the best prices to shoppers.<\/p>\n

Roberts explained the retail giant had invested \u00a360m over the past three months, and that the prices of its 100 most popular groceries had fallen since March.<\/p>\n

The letter also explained the grocer had recently rolled out its \u201cbiggest ever Aldi Price Match\u201d as well as its budget-friendly Stamford Street range.<\/p>\n

Roberts went on to say those using its loyalty scheme had saved more than \u00a390m on the groceries included in its Nectar Prices since being introduced in April.<\/p>\n\n

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Speaking on inflation, he said: \u201cWe\u2019re now starting to see food inflation fall and are fully committed to passing every saving we can straight on to you.<\/p>\n

\u201cWe are also working hard to reduce costs across our business and this is helping us invest in lower food prices too\u201d.<\/p>\n

The letter comes after the supermarket posted a jump in quarterly sales earlier this week, as it upped its investment into customer value.<\/p>\n

Roberts also denied claims the supermarket sector was benefitting from the cost-of-living crisis.<\/p>\n

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