{"id":9783,"date":"2023-07-04T22:46:31","date_gmt":"2023-07-04T22:46:31","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/inside-dvfs-new-rewrap-resale-platform\/"},"modified":"2023-07-04T22:46:31","modified_gmt":"2023-07-04T22:46:31","slug":"inside-dvfs-new-rewrap-resale-platform","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/inside-dvfs-new-rewrap-resale-platform\/","title":{"rendered":"Inside DVF&#8217;s New ReWrap Resale Platform"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2020\/01\/total_retail_talks_square_rgb_400.png\" \/><\/p>\n<div>\n<p>In episode 408 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sarah Townsend, digital experience manager at DVF (Diane von Furstenberg), a global luxury fashion brand renowned for its iconic wrap dress and signature prints. Listen in as Townsend discusses why DVF decided to launch its new\u00a0ReWrap resale program (0:50), how the fashion brand is enhancing resale listings on its online marketplace (4:18), and the customer experience it&#8217;s creating for shoppers on the ReWrap platform (6:30).<\/p>\n<p>Furthermore, Townsend shares why third-party resale platform Archive is the right partner to power DVF ReWrap (8:20), how the resale site is integrated into DVF&#8217;s primary e-commerce site (11:40), and discusses its unique search feature, Missed Connections, that allows consumers to list requests for DVF items (13:40). Lastly, Townsend discusses why a pre-loved model is a great fit for the luxury fashion brand (17:25) as well as the opportunities she&#8217;s targeting for growth moving forward (21:18).<\/p>\n<\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In episode 408 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sarah Townsend, digital experience manager at DVF (Diane von Furstenberg), a global luxury fashion [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=9783"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9783\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/1287"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=9783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=9783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=9783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}