{"id":9702,"date":"2023-06-25T19:55:13","date_gmt":"2023-06-25T19:55:13","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/bud-light-launching-new-ad-campaign\/"},"modified":"2023-06-25T19:55:13","modified_gmt":"2023-06-25T19:55:13","slug":"bud-light-launching-new-ad-campaign","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/bud-light-launching-new-ad-campaign\/","title":{"rendered":"Bud Light launching new ad campaign"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<p>After the Bud Light boycott, the brand is launching its new \u201cEasy to Summer\u201d ad campaign using a light-hearted approach to connect with consumers. \u201cBud Light established our Easy to Drink, Easy to Enjoy platform at the Super Bowl, and we are continuing to build on that message as we unveil our new \u2018Easy to Summer\u2019 commercial to officially kick off summer,\u201d Todd Allen, vice president of marketing for Bud Light, said in a statement. \u201cWe can\u2019t wait to get out on the road and give fans the experience to enjoy their favorite artists through the first-ever Bud Light Backyard Tour.\u201d<\/p>\n<h2><strong>Bud Light Boycott Aftermath<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/cdn.builder.io\/api\/v1\/image\/assets%2F960a6dd36e654833ab8dd7a073f1b70b%2F3c50e8d3e8a84bb096f108695620bbd0?width=2000\" width=\"497\" height=\"262\"\/><\/p>\n<p>In April, a Bud Light boycott followed a major backlash from consumers after the partnership with a trans influencer.<\/p>\n<p>Now that things are starting to settle down, Bud Light has partnered with a new creative agency, Anamoly.<\/p>\n<p>The new campaign will focus on simpler themes and messages revolving around the slogan \u201ceasy to summer.\u201d It\u2019s all about showcasing people drinking Bud Light and having fun for the summer.<\/p>\n<p>Accoding to Adweek, this marketing campaign, \u201cis the latest addition to its Easy to Drink, Easy to Enjoy platform, which debuted during the Super Bowl. \u201cEasy to Summer\u201d shows people who, despite minor pitfalls of summer like sunburn, broken flip-flops, hot pavement on bare feet, or navigating a paddle board for the first time, display how an ice cold Bud Light can bring together family and friends.\u201d<\/p>\n<\/p><\/div>\n<p><script>\n\t!function(f,b,e,v,n,t,s)\n\t{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n\tn.callMethod.apply(n,arguments):n.queue.push(arguments)};\n\tif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n\tn.queue=[];t=b.createElement(e);t.async=!0;\n\tt.src=v;s=b.getElementsByTagName(e)[0];\n\ts.parentNode.insertBefore(t,s)}(window, document,'script',\n\t'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n\tfbq('init', '1207719033280140');\n\tfbq('track', 'PageView');\n\t<\/script><br \/>\n<br \/><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After the Bud Light boycott, the brand is launching its new \u201cEasy to Summer\u201d ad campaign using a light-hearted approach to connect with consumers. \u201cBud [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=9702"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/9703"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=9702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=9702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=9702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}