{"id":9611,"date":"2023-06-14T18:38:33","date_gmt":"2023-06-14T18:38:33","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/161-lessons-and-takeaways-from-my-recent-level-up-mastermind-retreat\/"},"modified":"2023-06-14T18:38:33","modified_gmt":"2023-06-14T18:38:33","slug":"161-lessons-and-takeaways-from-my-recent-level-up-mastermind-retreat","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/161-lessons-and-takeaways-from-my-recent-level-up-mastermind-retreat\/","title":{"rendered":"161. Lessons and Takeaways from my Recent Level Up Mastermind Retreat"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<p class=\"date\">Jun 12, 2023<\/p>\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\">\u00a0<\/p>\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\">\n<span style=\"font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><br \/>\nWith host retail coach Wendy Batten<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\">\u00a0<\/p>\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\">\u00a0<\/p>\n<p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\">https:\/\/wendybatten.com\/161\/<\/p>\n<p>\u00a0<\/p>\n<p dir=\"ltr\">I recently hosted 12 of my Level Up Mastermind members<br \/>\nat a 2-day retreat in Orlando, FL.\u00a0 Members came from all over<br \/>\nthe US, Canada, and even one from New Zealand!\u00a0 The experience<br \/>\nwas profound on so many levels that I felt compelled to share some<br \/>\nlessons and takeaways with you here on the podcast.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">First of all, there is a lot to be said about meeting<br \/>\nin person! Only a few members (me included) had met prior to this<br \/>\ngathering.\u00a0 We meet on Zoom once a month and have weekly<br \/>\ndrop-in calls but the camaraderie and community seems to become<br \/>\nmagical when you meet up with such a strong group of like-minded<br \/>\npeople in person. It\u2019s so important to remember that we are not<br \/>\nalone in running our retail businesses! Be on the lookout for an<br \/>\nupcoming episode of the podcast where my Level Up Mastermind<br \/>\nmembers share their best tips. It\u2019s going to be so good!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Secondly, my retailers are all at different stages of<br \/>\nbusiness, but most are in the \u201crefinement\u201d and \u201cgrowth\u201d stages as<br \/>\nidentified below.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Three Seasons of Business:<\/p>\n<p dir=\"ltr\">1. Building: Becoming known in your community,<br \/>\nbuilding your brand<\/p>\n<p dir=\"ltr\">2. Refinement: Finding your groove, the \u201cmessy<br \/>\nmiddle,\u201d understanding your numbers<\/p>\n<p dir=\"ltr\">3. Growth: Role as CEO is expanding, adding revenue<br \/>\nstreams, the \u201csweet spot\u201d<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">But you came for the meat and potatoes of the<br \/>\nretreat.\u00a0 Here they are!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">6 Lessons and Takeaways from my Mastermind<\/p>\n<p dir=\"ltr\">1. Find your momentum (or relocate it).<\/p>\n<p dir=\"ltr\">Feeling drained, uninspired, or unmotivated are common<br \/>\nand usually come from not having a clear direction. But<br \/>\nremember!\u00a0 Goals love action. Step into the role of CEO and<br \/>\nask yourself: What do I need to regain that momentum? What needs to<br \/>\nchange? Do I need to talk to a like-minded biz buddy? Join a group?<br \/>\nTake a vacation?\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">We can\u2019t live in our comfort zone.\u00a0 We have to do<br \/>\nthe work we don\u2019t like or don\u2019t want to do.\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">\u201cThe best we can do is to keep asking for help and<br \/>\naccepting it when we can. And if you keep on doing that, you\u2019ll<br \/>\nalways be moving towards better.\u201d -Higgins, Ted Lasso<\/p>\n<p dir=\"ltr\">2. Revisit the goals you set for your business and<br \/>\nlifestyle.<br \/>Ask yourself: What do I want from my business now?\u00a0 Five years<br \/>\nfrom now? Am I building a brand that is an asset that is sellable<br \/>\nor an empire that serves you for many years? The bonus around being<br \/>\nbusiness owners is that we get to choose who we serve.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">You need to know what YOU need from your business. Ask<br \/>\nyourself: Am I getting the paycheck I need? Am I building an asset?<br \/>\nDo I have time freedom? Remember: This looks different for<br \/>\neveryone.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">3. Understand where your money is going.<\/p>\n<p dir=\"ltr\">Stop chasing sales if you haven\u2019t figured out your<br \/>\nmargins, expenses, payroll, your paycheck, profits. You must dig<br \/>\ninto your numbers and understand the basics of where all of your<br \/>\nmoney is going.\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">If you need more help with this topic, you need to be<br \/>\nin the Inner<br \/>\nCircle over the next two months as we deep dive into this ahead<br \/>\nof our Holiday Boot Camp.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">\u201cThe person who doesn&#8217;t know where his next dollar is<br \/>\ncoming from usually doesn&#8217;t know where his last dollar<br \/>\nwent.\u201d\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">4. Your brand message\/image\/personality is<br \/>\ncrucial.<\/p>\n<p dir=\"ltr\">We had a special guest at the retreat, Mr. Adam<br \/>\nBlackwell.\u00a0 Mr. Blackwell owns an advertising agency and runs<br \/>\nmany other successful small businesses alongside Mrs. Millie<br \/>\nBlackwell. Mrs. Blackwell attended as a member of my Level Up<br \/>\nMastermind.\u00a0 Even across multiple seemingly different<br \/>\nbusinesses, their branding is unique and unified.\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">A great tip Mr. Blackwell gave us was to think of your<br \/>\nbrand as a person. Give them a personality and even a name. Ensure<br \/>\nthat across all platforms your brand is cohesive.\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Check out their businesses on instagram:<br \/>\n@blackwellandsons and @thevillagebookshop<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">5. Stop wasting time on tactics and vanity metrics and<br \/>\nget real and curious about strategy and metrics.\u00a0<\/p>\n<p dir=\"ltr\">Doing so will get you more predictable sales.\u00a0 We<br \/>\nworked on understanding how to implement SIMPLE REAL SALES and<br \/>\nMARKETING strategies.\u00a0<\/p>\n<p dir=\"ltr\">Focus on the following:<\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Understanding your audience and<br \/>\nwho needs to know us and HOW we can get better known and our brand<br \/>\nout there<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">How to pull those people from<br \/>\nlurkers to shoppers and then raving fans<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Knowing how to measure so that you<br \/>\ncan have more predictable sales, paychecks, time off.<\/p>\n<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">If you need more help with this topic, you need to be<br \/>\nin the Inner<br \/>\nCircle over the next two months as we deep dive into this ahead<br \/>\nof our Holiday Boot Camp.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">6. Brainstorming with a community of like-minded<br \/>\nretail shop owners is magical.\u00a0<\/p>\n<p dir=\"ltr\">Hey! I built a container just for this! Why reinvent<br \/>\nthe wheel? There are countless years of experience within my<br \/>\nRetailers\u2019 Inner Circle. As a member you\u2019ll have access to really<br \/>\ncool shop owners and their shops, tons of masterclasses you can<br \/>\naccess on your own time, and the ability to brainstorm and bounce<br \/>\nideas off of YOUR people. Not to mention, we have two scheduled<br \/>\nopportunities every month for live coaching calls and<br \/>\nRoundtables.\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">I hope this was helpful to you and remember, you can<br \/>\nalways reach out to me via my website or on social.\u00a0 I would<br \/>\nLOVE to see you in my Inner Circle this month!<\/p>\n<p dir=\"ltr\">Related podcasts we think you\u2019ll like:\u00a0<\/p>\n<p dir=\"ltr\">Episode<br \/>\n149: Retailer Success Series: How Two Friends Turned a Creative<br \/>\nHobby into a Successful Retail Business<\/p>\n<p dir=\"ltr\">Episode<br \/>\n133: Retailer Success Series: Community, Culture, and CEO<br \/>\nMindset with Amy Cseh<\/p>\n<p dir=\"ltr\">Episode<br \/>\n132: Retailer Success Series: Community Marketing Strategies<br \/>\nwith Millie Blackwell<\/p>\n<p dir=\"ltr\">Episode<br \/>\n122: Retail Success Series: CEO Mindset and Community with<br \/>\nSylvia Davis from Louisville Mercantile<\/p>\n<p dir=\"ltr\">About your host, Wendy Batten<\/p>\n<p dir=\"ltr\">In case we haven\u2019t met yet, I\u2019m Wendy, a small<br \/>\nbusiness coach and founder of the<br \/>\nRetailer\u2019s Inner Circle, where I help other independent shop<br \/>\nowners learn how to gain the right business skillsets to see more<br \/>\nprofits, paychecks, and joy as they navigate running their retail<br \/>\nbusiness.\u00a0<\/p>\n<p dir=\"ltr\">Through online classes, business coaching programs,<br \/>\nspeaking, and a top-ranked podcast,<br \/>\nI\u2019ve helped hundreds of retailers around the globe reclaim their<br \/>\ndream and see the success they want from their beautiful shops. My<br \/>\nsignature private coaching community, The<br \/>\nRetailer\u2019s Inner Circle, has helped retailers around the world<br \/>\nbuild their retail business skill sets and confidence.\u00a0<\/p>\n<p dir=\"ltr\">I am proud to have been featured in several major<br \/>\npublications, including my own business column in What Women Create<br \/>\nmagazine. I have been privileged to be a guest on top-ranked<br \/>\npodcasts and sought-after as a guest speaker and teacher for<br \/>\nseveral brands, associations, and communities that are passionate<br \/>\nabout the success of independent retailers.<\/p>\n<p>\u00a0<\/p>\n<\/div>\n<p><script>(function(d, s, id) {\n      var js, fjs = d.getElementsByTagName(s)[0];\n      if (d.getElementById(id)) return;\n      js = d.createElement(s); js.id = id;\n      js.src = \"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v2.8&appId=834757889913083\";\n      fjs.parentNode.insertBefore(js, fjs);\n    }(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jun 12, 2023 \u00a0 With host retail coach Wendy Batten \u00a0 \u00a0 https:\/\/wendybatten.com\/161\/ \u00a0 I recently hosted 12 of my Level Up Mastermind members at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-9611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=9611"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/1859"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=9611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=9611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=9611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}