{"id":9605,"date":"2023-06-13T21:29:19","date_gmt":"2023-06-13T21:29:19","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/retail-media-network-ad-sales-expected-to-surpass-tvs-by-2028\/"},"modified":"2023-06-13T21:29:19","modified_gmt":"2023-06-13T21:29:19","slug":"retail-media-network-ad-sales-expected-to-surpass-tvs-by-2028","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/retail-media-network-ad-sales-expected-to-surpass-tvs-by-2028\/","title":{"rendered":"Retail media network ad sales expected to surpass TV’s by 2028"},"content":{"rendered":"

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Retail advertising and media network ad sales are expected to grow 9.9 percent to $125.7 billion this year, according to a GroupM report. The report projects retail media revenues will surpass television ad revenues by 2028.<\/p>\n

Retail Advertising is a Win-Win<\/h2>\n

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Retail advertising, that is\u00a0<\/span>global advertising from retailer-owned e-commerce sites<\/span>, is growing exponentially, and this is a huge win-win scenario for retailers.<\/span><\/p>\n

Big-name retailers dominating the industry<\/span>\u00a0such as Target, Amazon, and Walmart, to grocers such as Ahold Helhaize and Carrefour, are gearing up to bring big advertisers to their official websites.\u00a0<\/span><\/p>\n

For these retailers, whenever a consumer brand sells a product through an e-commerce platform such as Amazon, and that same brand pays for advertising on the platform, it\u2019s a double-dip win for a platform like Amazon.<\/span><\/p>\n

Digital channels have only become more potent due to the rise of social media and the pandemic.\u00a0<\/span><\/p>\n

In contrast, consumer privacy data is being brought deeper into focus as people\u2019s rights and protection will need to remain a top priority.<\/span><\/p>\n

Currently, Amazon and Walmart are the leaders and pioneers of retail advertising with their retail media businesses, and seem unshakable.\u00a0<\/span><\/p>\n

If these trends continue, brick-and-mortar establishments will no longer be the main income stream for these companies. Rather, third-party fees Amazon or Walmart collects from its sellers will become primary sources of revenue along with the dollars third-party sellers and advertisers spend through Amazon or Walmart\u2019s retail media businesses.<\/span><\/p>\n

It\u2019s a simple math formula; the more users go to a site like Walmart, the more retail advertisers want to spend money on that side.<\/span><\/p>\n<\/p><\/div>\n