As part of the collaboration, subscribers will also receive discounted rates at the physical Pure Barre, Rumble, AKT and YogaSix locations in the U.S. <\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\nDive Insight:<\/h3>\n
For now, Lululemon seems to be doubling down on its pursuit of virtual workouts for its customers. With Lululemon\u2019s partnership with Xponential, both companies can bridge \u201cthe gap between digital and in-person fitness experiences,\u201d Xponential+ President Garrett Marshall said in a statement.\u00a0\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\u201cOur guests are looking for hybrid fitness options, and this extension of our partnership will enable them to continue to access workouts from Pure Barre, Rumble, AKT, and YogaSix both digitally and through in-person fitness experiences,\u201d Celeste Burgoyne, president of Americas and global guest innovation at Lululemon, said in a statement.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\nPrior to its deal with Xponential, Lululemon <\/span><\/span><\/span><\/span><\/span><\/span>bought the remote fitness company Mirror<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span> for $500 million in 2020, a deal that would allow the workout tech company to <\/span><\/span><\/span><\/span><\/span><\/span>operate as a stand-alone company within Lululemon.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\nLast September, Lululemon introduced a $39 per month Lululemon Studio subscription program<\/span><\/span>, which required the user to own a Mirror and provided original Mirror content along with classes from YogaSix, Pure Barre and other fitness franchises.\u00a0But the retailer in March announced it was pivoting to more app-based content\u00a0and would roll out a cheaper version of the subscription that does not require users to own a Mirror device.<\/p>\nIn <\/span><\/span><\/span><\/span><\/span><\/span>its most recent earnings call<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>, Lululemon executives did not mention Mirror, but Lululemon CEO Calvin McDonald discussed the recent launch of the Lululemon Studio digital app. The new app subscription, priced at $12.99 per month, will expand access to its online class database without Mirror hardware, McDonald noted.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\u201cWe\u2019re excited to introduce that. We think it will expand the [total addressable market] and allow us to offer that offering into the membership program,\u201d McDonald said during the Q1 earnings call.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\nDuring the quarter, the company <\/span><\/span><\/span><\/span><\/span><\/span>reported $2 billion in revenue<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>, up 24% from Q1 2022. Its net income also spiked 53% to $290 million.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\nIt\u2019s not clear what Lululemon plans to do with the Mirror hardwear itself. Bloomberg reported in April that the activewear brand is <\/span><\/span><\/span><\/span><\/span><\/span>considering selling Mirror<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>, citing anonymous sources who were familiar with the matter. However, in response to the news, the company said that it does not \u201ccomment on rumors or speculation.\u201d\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n![\"Retail](\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\")
<\/a><\/p>
<\/p>\n","protected":false},"excerpt":{"rendered":"Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Following the initial launch last […]<\/p>\n","protected":false},"author":1,"featured_media":9561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=9560"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/9561"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=9560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=9560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=9560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}