Retail Remix | The Evolution of the Creator Economy<\/title><br \/>\n <meta content=\"width=device-width, initial-scale=1.0, maximum-scale=1.0, viewport-fit=cover\" name=\"viewport\"\/><br \/>\n <meta content=\"retail, retailers, customer experience, technology\" name=\"keywords\"\/><br \/>\n <meta content=\"The rise of Instagram is a great example to illustrate how the power of influence has shifted from brands to creators. This shift has sparked the evolution and expansion of the “creator economy,” which is fundamentally changing the shopping experience. How can brands keep pace and capitalize on...\" name=\"description\"\/><br \/>\n <br \/>\n<meta content=\"player\" name=\"twitter:card\"\/><br \/>\n<meta content=\"@TransistorFM\" name=\"twitter:site\"\/><br \/>\n<meta content=\"The Evolution of the Creator Economy | Retail Remix | Episode 163\" name=\"twitter:title\"\/><br \/>\n<meta content=\"\" name=\"twitter:description\"\/><br \/>\n<meta content=\"https:\/\/share.transistor.fm\/e\/024ef46a\" name=\"twitter:player\"\/><br \/>\n<meta content=\"500\" name=\"twitter:player:width\"\/><br \/>\n<meta content=\"180\" name=\"twitter:player:height\"\/><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" name=\"twitter:image\"\/><br \/>\n<meta content=\"The Evolution of the Creator Economy | Retail Remix | Episode 163\" name=\"twitter:image:alt\"\/><br \/>\n<meta content=\"https:\/\/chrt.fm\/track\/6734C3\/pdst.fm\/e\/media.transistor.fm\/024ef46a\/06c76acd.mp3\" name=\"twitter:player:stream\"\/><br \/>\n<meta content=\"audio\/mpeg\" name=\"twitter:player:stream:content_type\"\/><br \/>\n<br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" property=\"og:image\"\/><br \/>\n<meta content=\"800\" property=\"og:image:height\"\/><br \/>\n<meta content=\"800\" property=\"og:image:width\"\/><\/p>\n<p> <meta content=\"app-id=1498276353\" name=\"apple-itunes-app\"\/>\n <link rel=\"icon\" type=\"image\/x-icon\" href=\"https:\/\/assets.transistor.fm\/assets\/favicon-636b619b27c8932b15adac78178e70ebdf1f2c3a33de896176872b88cb3a5e48.ico\"\/>\n <link rel=\"stylesheet\" href=\"https:\/\/assets.transistor.fm\/assets\/media-e209622d6bf292c24c6843f9bd8e203478f86e7df543188783a76488a1e8959a.css\" media=\"all\"\/>\n <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"Retail Remix\" href=\"https:\/\/feeds.transistor.fm\/retail-remix\"\/>\n <link rel=\"alternate\" type=\"application\/json+oembed\" title=\"The Evolution of the Creator Economy oEmbed profile\" href=\"https:\/\/share.transistor.fm\/oembed?url=https%3A%2F%2Fshare.transistor.fm%2Fs%2F024ef46a\"\/>\n<p> <\/head><\/p>\n<p> <body id=\"wp_automatic_ReadabilityBody\"><\/p>\n<header>\n<\/header>\n<div class=\"container main\" x-data=\"{ transcript: false }\">\n<aside>\n<\/aside>\n<article>\n<div x-show=\"!transcript\">\n<section class=\"episode-description\">\n<div>The rise of Instagram is a great example to illustrate how the power of influence has shifted from brands to creators. This shift has sparked the evolution and expansion of the \u201ccreator economy,\u201d which is fundamentally changing the shopping experience. How can brands keep pace and capitalize on these new opportunities?\u00a0<\/div>\n<div>During this episode of Retail Remix, our host Alicia Esposito talks with Rodney Mason, Head of Marketing and Brand Partnerships for LTK. The pair chat about how the creator economy works and why it can be advantageous for modern-day retailers. Check out this episode to learn about:\u00a0<\/div>\n<ul>\n<li>The evolution of influencer marketing into the new \u201ccreator economy;\u201d<\/li>\n<li>The creator economy\u2019s impact on building consumer trust;<\/li>\n<li>The evolution of retail media and its implications on the influencer space; and<\/li>\n<li>Key tips and best practices for tracking sales and compensating creators appropriately.<\/li>\n<\/ul>\n<p><strong>RELATED LINKS<\/strong><\/p>\n<div><em>Do you want to learn more about creator-guided shopping trends in your industry? Register for the Retail Innovation Conference & Expo, which is taking place June 13-15, 2023, in Chicago and will be laser-focused on what\u2019s new and what\u2019s next in connected commerce. All-Access Pass holders will get access to three days of content, including sessions on new revenue models like resale, social commerce, and more. <\/em><em>Register<\/em><em> and use the code <\/em><strong><em>RRPODD225p<\/em><\/strong><em> to get 25% off all pass types!<\/em><\/div>\n<\/section>\n<section class=\"show-description\">\n<h4>What is Retail Remix?<\/h4>\n<p>The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.<\/p>\n<\/section><\/div>\n<\/article>\n<\/div>\n<footer class=\"container\">\n<p>All audio, artwork, episode descriptions and notes are property of Retail TouchPoints, for Retail Remix, and published with permission by Transistor, Inc.<\/p>\n<p> <span class=\"broadcast-by\"><\/p>\n<p> <strong>Broadcast by<\/strong> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"547px\" height=\"144px\" viewbox=\"0 0 547 144\" version=\"1.1\" class=\"transistor-logo\">\n <g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n <g id=\"transistor_horizontal\" fill-rule=\"nonzero\" fill=\"#FFFFFF\">\n <g id=\"Group\" transform=\"translate(191.000000, 42.000000)\">\n <polygon id=\"Shape\" points=\"0.7 10.4 0.7 1.8 38.6 1.8 38.6 10.4 24.5 10.4 24.5 58.3 14.7 58.3 14.7 10.4\"\/>\n <path d=\"M63.3,26.2 C62.1,26 60.7,25.8 58.7,25.8 C52.4,25.8 48.7,29.9 48.7,38.2 L48.7,58.2 L39.4,58.2 L39.4,18.6 L48.5,18.6 L48.5,24.2 L48.7,24.2 C50.5,20.8 54.5,17.3 59.8,17.3 C61.3,17.3 62.3,17.4 63.3,17.5 L63.3,26.2 L63.3,26.2 Z\" id=\"Shape\"\/>\n <path d=\"M107.8,58.2 L98.8,58.2 L98.8,53.2 L98.6,53.2 C95.9,56.6 91.6,59.7 85,59.7 C76.1,59.7 66,52.6 66,38.4 C66,25.8 74.9,17.4 85.7,17.4 C92.3,17.4 96.3,20.9 98.7,24 L98.9,24 L98.9,18.6 L107.9,18.6 L107.9,58.2 L107.8,58.2 Z M87.4,51.5 C93.5,51.5 99.2,46.2 99.2,38.6 C99.2,30.6 94,25.3 87.5,25.3 C79.3,25.3 75.4,31.9 75.4,38.4 C75.4,45 79.2,51.5 87.4,51.5 Z\" id=\"Shape\"\/>\n <path d=\"M118.6,18.6 L127.8,18.6 L127.8,23.6 L128,23.6 C131.1,19.1 135.7,17.3 140.1,17.3 C148.3,17.3 155.5,22.7 155.5,35.4 L155.5,58.2 L146.2,58.2 L146.2,35.9 C146.2,29.1 143,25.5 137.7,25.5 C131.9,25.5 127.9,29.6 127.9,37.3 L127.9,58.3 L118.6,58.3 L118.6,18.6 L118.6,18.6 Z\" id=\"Shape\"\/>\n <path d=\"M183.6,28.8 C183.2,25.9 181,24 178.3,24 C175.1,24 173.3,26 173.3,28.2 C173.3,30.6 174.5,32.3 181.4,34.6 C189.9,37.3 192.9,41.7 192.9,47.3 C192.9,54.6 187.4,59.7 178.3,59.7 C168.8,59.7 164.1,54.5 163.4,47.1 L172,47.1 C172.4,50.4 174.4,52.9 178.5,52.9 C182,52.9 184,50.7 184,48 C184,45 182.3,43.1 175.7,40.9 C168.3,38.5 164.5,34.8 164.5,28.6 C164.5,22.1 169.6,17.3 178,17.3 C186.5,17.3 191,22.3 192,28.8 L183.6,28.8 L183.6,28.8 Z\" id=\"Shape\"\/>\n <path d=\"M201,0.4 L211.3,0.4 L211.3,9.8 L201,9.8 L201,0.4 Z M201.5,18.6 L210.8,18.6 L210.8,58.3 L201.5,58.3 L201.5,18.6 Z\" id=\"Shape\"\/>\n <path d=\"M239.5,28.8 C239.1,25.9 236.9,24 234.2,24 C231,24 229.2,26 229.2,28.2 C229.2,30.6 230.4,32.3 237.3,34.6 C245.8,37.3 248.8,41.7 248.8,47.3 C248.8,54.6 243.3,59.7 234.2,59.7 C224.7,59.7 220,54.5 219.3,47.1 L227.9,47.1 C228.3,50.4 230.3,52.9 234.4,52.9 C237.9,52.9 239.9,50.7 239.9,48 C239.9,45 238.2,43.1 231.6,40.9 C224.2,38.5 220.4,34.8 220.4,28.6 C220.4,22.1 225.5,17.3 233.9,17.3 C242.4,17.3 246.9,22.3 247.9,28.8 L239.5,28.8 L239.5,28.8 Z\" id=\"Shape\"\/>\n <path d=\"M252.8,18.6 L257.8,18.6 L257.8,5.9 L267.1,5.9 L267.1,18.6 L277,18.6 L277,26.4 L267,26.4 L267,44.1 C267,49.5 268.7,51 272.5,51 C274.1,51 275.9,50.7 277.3,50.3 L277.3,57.8 C275.2,58.4 272.6,58.7 270.3,58.7 C260.4,58.7 257.8,52.7 257.8,44.6 L257.8,26.4 L252.8,26.4 L252.8,18.6 Z\" id=\"Shape\"\/>\n <path d=\"M302.3,17.3 C314.7,17.3 323.5,26.4 323.5,38.4 C323.5,50.1 314.6,59.7 302.3,59.7 C290.2,59.7 281.1,50.4 281.1,38.4 C281.1,26.1 290.3,17.3 302.3,17.3 Z M302.3,51.4 C309.3,51.4 314.1,45.8 314.1,38.4 C314.1,31.4 309.6,25.5 302.3,25.5 C295.2,25.5 290.5,31 290.5,38.4 C290.5,46 295.9,51.4 302.3,51.4 Z\" id=\"Shape\"\/>\n <path d=\"M350.9,25.8 C344.6,25.8 340.9,29.9 340.9,38.2 L340.9,58.2 L331.6,58.2 L331.6,18.6 L340.7,18.6 L340.7,24.2 L340.9,24.2 C342.7,20.8 346.7,17.3 352,17.3 C353.5,17.3 354.5,17.4 355.5,17.5 L355.5,26.2 C354.3,26 352.9,25.8 350.9,25.8 Z\" id=\"Shape\"\/>\n <\/g>\n <g id=\"Group\">\n <g transform=\"translate(24.000000, 24.000000)\" id=\"Shape\">\n <path d=\"M48,95.9 C45.4,95.9 43.2,93.8 43.2,91.1 L43.2,4.9 C43.2,2.3 45.3,0.1 48,0.1 C50.6,0.1 52.8,2.2 52.8,4.9 L52.8,91.1 C52.8,93.7 50.6,95.9 48,95.9 Z\"\/>\n <path d=\"M28,52.8 L5,52.8 C2.4,52.8 0.2,50.7 0.2,48 C0.2,45.3 2.3,43.2 5,43.2 L28,43.2 C30.6,43.2 32.8,45.3 32.8,48 C32.8,50.7 30.6,52.8 28,52.8 Z\"\/>\n <path d=\"M91.1,52.8 L68,52.8 C65.4,52.8 63.2,50.7 63.2,48 C63.2,45.3 65.3,43.2 68,43.2 L91,43.2 C93.6,43.2 95.8,45.3 95.8,48 C95.8,50.7 93.7,52.8 91.1,52.8 Z\"\/>\n <\/g>\n <path d=\"M72,144 C32.3,144 0,111.7 0,72 C0,32.3 32.3,0 72,0 C111.7,0 144,32.3 144,72 C144,111.7 111.7,144 72,144 Z M72,9.6 C37.6,9.6 9.6,37.6 9.6,72 C9.6,106.4 37.6,134.4 72,134.4 C106.4,134.4 134.4,106.4 134.4,72 C134.4,37.6 106.4,9.6 72,9.6 Z\" id=\"Shape\"\/>\n <\/g>\n <\/g>\n <\/g>\n<\/svg><\/p>\n<p> <\/span><br \/>\n<\/footer>\n<p> <\/body><\/p>\n<\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail Remix | The Evolution of the Creator Economy The rise of Instagram is a great example to illustrate how the power of influence has […]<\/p>\n","protected":false},"author":1,"featured_media":3937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-9559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=9559"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/3937"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=9559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=9559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=9559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

\n <\/p>\n

\n Retail Remix | The Evolution of the Creator Economy<\/title><br \/>\n <meta content=\"width=device-width, initial-scale=1.0, maximum-scale=1.0, viewport-fit=cover\" name=\"viewport\"\/><br \/>\n <meta content=\"retail, retailers, customer experience, technology\" name=\"keywords\"\/><br \/>\n <meta content=\"The rise of Instagram is a great example to illustrate how the power of influence has shifted from brands to creators. This shift has sparked the evolution and expansion of the “creator economy,” which is fundamentally changing the shopping experience. How can brands keep pace and capitalize on...\" name=\"description\"\/><br \/>\n <br \/>\n<meta content=\"player\" name=\"twitter:card\"\/><br \/>\n<meta content=\"@TransistorFM\" name=\"twitter:site\"\/><br \/>\n<meta content=\"The Evolution of the Creator Economy | Retail Remix | Episode 163\" name=\"twitter:title\"\/><br \/>\n<meta content=\"\" name=\"twitter:description\"\/><br \/>\n<meta content=\"https:\/\/share.transistor.fm\/e\/024ef46a\" name=\"twitter:player\"\/><br \/>\n<meta content=\"500\" name=\"twitter:player:width\"\/><br \/>\n<meta content=\"180\" name=\"twitter:player:height\"\/><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" name=\"twitter:image\"\/><br \/>\n<meta content=\"The Evolution of the Creator Economy | Retail Remix | Episode 163\" name=\"twitter:image:alt\"\/><br \/>\n<meta content=\"https:\/\/chrt.fm\/track\/6734C3\/pdst.fm\/e\/media.transistor.fm\/024ef46a\/06c76acd.mp3\" name=\"twitter:player:stream\"\/><br \/>\n<meta content=\"audio\/mpeg\" name=\"twitter:player:stream:content_type\"\/><br \/>\n<br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" property=\"og:image\"\/><br \/>\n<meta content=\"800\" property=\"og:image:height\"\/><br \/>\n<meta content=\"800\" property=\"og:image:width\"\/><\/p>\n<p> <meta content=\"app-id=1498276353\" name=\"apple-itunes-app\"\/>\n <link rel=\"icon\" type=\"image\/x-icon\" href=\"https:\/\/assets.transistor.fm\/assets\/favicon-636b619b27c8932b15adac78178e70ebdf1f2c3a33de896176872b88cb3a5e48.ico\"\/>\n <link rel=\"stylesheet\" href=\"https:\/\/assets.transistor.fm\/assets\/media-e209622d6bf292c24c6843f9bd8e203478f86e7df543188783a76488a1e8959a.css\" media=\"all\"\/>\n <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"Retail Remix\" href=\"https:\/\/feeds.transistor.fm\/retail-remix\"\/>\n <link rel=\"alternate\" type=\"application\/json+oembed\" title=\"The Evolution of the Creator Economy oEmbed profile\" href=\"https:\/\/share.transistor.fm\/oembed?url=https%3A%2F%2Fshare.transistor.fm%2Fs%2F024ef46a\"\/>\n<p> <\/head><\/p>\n<p> <body id=\"wp_automatic_ReadabilityBody\"><\/p>\n<header>\n<\/header>\n<div class=\"container main\" x-data=\"{ transcript: false }\">\n<aside>\n<\/aside>\n<article>\n<div x-show=\"!transcript\">\n<section class=\"episode-description\">\n<div>The rise of Instagram is a great example to illustrate how the power of influence has shifted from brands to creators. This shift has sparked the evolution and expansion of the \u201ccreator economy,\u201d which is fundamentally changing the shopping experience. How can brands keep pace and capitalize on these new opportunities?\u00a0<\/div>\n<div>During this episode of Retail Remix, our host Alicia Esposito talks with Rodney Mason, Head of Marketing and Brand Partnerships for LTK. The pair chat about how the creator economy works and why it can be advantageous for modern-day retailers. Check out this episode to learn about:\u00a0<\/div>\n<ul>\n<li>The evolution of influencer marketing into the new \u201ccreator economy;\u201d<\/li>\n<li>The creator economy\u2019s impact on building consumer trust;<\/li>\n<li>The evolution of retail media and its implications on the influencer space; and<\/li>\n<li>Key tips and best practices for tracking sales and compensating creators appropriately.<\/li>\n<\/ul>\n<p><strong>RELATED LINKS<\/strong><\/p>\n<div><em>Do you want to learn more about creator-guided shopping trends in your industry? Register for the Retail Innovation Conference & Expo, which is taking place June 13-15, 2023, in Chicago and will be laser-focused on what\u2019s new and what\u2019s next in connected commerce. All-Access Pass holders will get access to three days of content, including sessions on new revenue models like resale, social commerce, and more. <\/em><em>Register<\/em><em> and use the code <\/em><strong><em>RRPODD225p<\/em><\/strong><em> to get 25% off all pass types!<\/em><\/div>\n<\/section>\n<section class=\"show-description\">\n<h4>What is Retail Remix?<\/h4>\n<p>The rules of retail are constantly changing. Today, we’re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry’s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.<\/p>\n<\/section><\/div>\n<\/article>\n<\/div>\n<footer class=\"container\">\n<p>All audio, artwork, episode descriptions and notes are property of Retail TouchPoints, for Retail Remix, and published with permission by Transistor, Inc.<\/p>\n<p> <span class=\"broadcast-by\"><\/p>\n<p> <strong>Broadcast by<\/strong> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"547px\" height=\"144px\" viewbox=\"0 0 547 144\" version=\"1.1\" class=\"transistor-logo\">\n <g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n <g id=\"transistor_horizontal\" fill-rule=\"nonzero\" fill=\"#FFFFFF\">\n <g id=\"Group\" transform=\"translate(191.000000, 42.000000)\">\n <polygon id=\"Shape\" points=\"0.7 10.4 0.7 1.8 38.6 1.8 38.6 10.4 24.5 10.4 24.5 58.3 14.7 58.3 14.7 10.4\"\/>\n <path d=\"M63.3,26.2 C62.1,26 60.7,25.8 58.7,25.8 C52.4,25.8 48.7,29.9 48.7,38.2 L48.7,58.2 L39.4,58.2 L39.4,18.6 L48.5,18.6 L48.5,24.2 L48.7,24.2 C50.5,20.8 54.5,17.3 59.8,17.3 C61.3,17.3 62.3,17.4 63.3,17.5 L63.3,26.2 L63.3,26.2 Z\" id=\"Shape\"\/>\n <path d=\"M107.8,58.2 L98.8,58.2 L98.8,53.2 L98.6,53.2 C95.9,56.6 91.6,59.7 85,59.7 C76.1,59.7 66,52.6 66,38.4 C66,25.8 74.9,17.4 85.7,17.4 C92.3,17.4 96.3,20.9 98.7,24 L98.9,24 L98.9,18.6 L107.9,18.6 L107.9,58.2 L107.8,58.2 Z M87.4,51.5 C93.5,51.5 99.2,46.2 99.2,38.6 C99.2,30.6 94,25.3 87.5,25.3 C79.3,25.3 75.4,31.9 75.4,38.4 C75.4,45 79.2,51.5 87.4,51.5 Z\" id=\"Shape\"\/>\n <path d=\"M118.6,18.6 L127.8,18.6 L127.8,23.6 L128,23.6 C131.1,19.1 135.7,17.3 140.1,17.3 C148.3,17.3 155.5,22.7 155.5,35.4 L155.5,58.2 L146.2,58.2 L146.2,35.9 C146.2,29.1 143,25.5 137.7,25.5 C131.9,25.5 127.9,29.6 127.9,37.3 L127.9,58.3 L118.6,58.3 L118.6,18.6 L118.6,18.6 Z\" id=\"Shape\"\/>\n <path d=\"M183.6,28.8 C183.2,25.9 181,24 178.3,24 C175.1,24 173.3,26 173.3,28.2 C173.3,30.6 174.5,32.3 181.4,34.6 C189.9,37.3 192.9,41.7 192.9,47.3 C192.9,54.6 187.4,59.7 178.3,59.7 C168.8,59.7 164.1,54.5 163.4,47.1 L172,47.1 C172.4,50.4 174.4,52.9 178.5,52.9 C182,52.9 184,50.7 184,48 C184,45 182.3,43.1 175.7,40.9 C168.3,38.5 164.5,34.8 164.5,28.6 C164.5,22.1 169.6,17.3 178,17.3 C186.5,17.3 191,22.3 192,28.8 L183.6,28.8 L183.6,28.8 Z\" id=\"Shape\"\/>\n <path d=\"M201,0.4 L211.3,0.4 L211.3,9.8 L201,9.8 L201,0.4 Z M201.5,18.6 L210.8,18.6 L210.8,58.3 L201.5,58.3 L201.5,18.6 Z\" id=\"Shape\"\/>\n <path d=\"M239.5,28.8 C239.1,25.9 236.9,24 234.2,24 C231,24 229.2,26 229.2,28.2 C229.2,30.6 230.4,32.3 237.3,34.6 C245.8,37.3 248.8,41.7 248.8,47.3 C248.8,54.6 243.3,59.7 234.2,59.7 C224.7,59.7 220,54.5 219.3,47.1 L227.9,47.1 C228.3,50.4 230.3,52.9 234.4,52.9 C237.9,52.9 239.9,50.7 239.9,48 C239.9,45 238.2,43.1 231.6,40.9 C224.2,38.5 220.4,34.8 220.4,28.6 C220.4,22.1 225.5,17.3 233.9,17.3 C242.4,17.3 246.9,22.3 247.9,28.8 L239.5,28.8 L239.5,28.8 Z\" id=\"Shape\"\/>\n <path d=\"M252.8,18.6 L257.8,18.6 L257.8,5.9 L267.1,5.9 L267.1,18.6 L277,18.6 L277,26.4 L267,26.4 L267,44.1 C267,49.5 268.7,51 272.5,51 C274.1,51 275.9,50.7 277.3,50.3 L277.3,57.8 C275.2,58.4 272.6,58.7 270.3,58.7 C260.4,58.7 257.8,52.7 257.8,44.6 L257.8,26.4 L252.8,26.4 L252.8,18.6 Z\" id=\"Shape\"\/>\n <path d=\"M302.3,17.3 C314.7,17.3 323.5,26.4 323.5,38.4 C323.5,50.1 314.6,59.7 302.3,59.7 C290.2,59.7 281.1,50.4 281.1,38.4 C281.1,26.1 290.3,17.3 302.3,17.3 Z M302.3,51.4 C309.3,51.4 314.1,45.8 314.1,38.4 C314.1,31.4 309.6,25.5 302.3,25.5 C295.2,25.5 290.5,31 290.5,38.4 C290.5,46 295.9,51.4 302.3,51.4 Z\" id=\"Shape\"\/>\n <path d=\"M350.9,25.8 C344.6,25.8 340.9,29.9 340.9,38.2 L340.9,58.2 L331.6,58.2 L331.6,18.6 L340.7,18.6 L340.7,24.2 L340.9,24.2 C342.7,20.8 346.7,17.3 352,17.3 C353.5,17.3 354.5,17.4 355.5,17.5 L355.5,26.2 C354.3,26 352.9,25.8 350.9,25.8 Z\" id=\"Shape\"\/>\n <\/g>\n <g id=\"Group\">\n <g transform=\"translate(24.000000, 24.000000)\" id=\"Shape\">\n <path d=\"M48,95.9 C45.4,95.9 43.2,93.8 43.2,91.1 L43.2,4.9 C43.2,2.3 45.3,0.1 48,0.1 C50.6,0.1 52.8,2.2 52.8,4.9 L52.8,91.1 C52.8,93.7 50.6,95.9 48,95.9 Z\"\/>\n <path d=\"M28,52.8 L5,52.8 C2.4,52.8 0.2,50.7 0.2,48 C0.2,45.3 2.3,43.2 5,43.2 L28,43.2 C30.6,43.2 32.8,45.3 32.8,48 C32.8,50.7 30.6,52.8 28,52.8 Z\"\/>\n <path d=\"M91.1,52.8 L68,52.8 C65.4,52.8 63.2,50.7 63.2,48 C63.2,45.3 65.3,43.2 68,43.2 L91,43.2 C93.6,43.2 95.8,45.3 95.8,48 C95.8,50.7 93.7,52.8 91.1,52.8 Z\"\/>\n <\/g>\n <path d=\"M72,144 C32.3,144 0,111.7 0,72 C0,32.3 32.3,0 72,0 C111.7,0 144,32.3 144,72 C144,111.7 111.7,144 72,144 Z M72,9.6 C37.6,9.6 9.6,37.6 9.6,72 C9.6,106.4 37.6,134.4 72,134.4 C106.4,134.4 134.4,106.4 134.4,72 C134.4,37.6 106.4,9.6 72,9.6 Z\" id=\"Shape\"\/>\n <\/g>\n <\/g>\n <\/g>\n<\/svg><\/p>\n<p> <\/span><br \/>\n<\/footer>\n<p> <\/body><\/p>\n<\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail Remix | The Evolution of the Creator Economy The rise of Instagram is a great example to illustrate how the power of influence has […]<\/p>\n","protected":false},"author":1,"featured_media":3937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-9559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=9559"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/3937"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=9559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=9559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=9559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}