{"id":9553,"date":"2023-06-07T21:10:57","date_gmt":"2023-06-07T21:10:57","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/doug-stephens-says-retailers-must-recapture-the-art-of-retail-in-an-era-of-technology-driven-innovation-interview\/"},"modified":"2023-06-07T21:10:57","modified_gmt":"2023-06-07T21:10:57","slug":"doug-stephens-says-retailers-must-recapture-the-art-of-retail-in-an-era-of-technology-driven-innovation-interview","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/doug-stephens-says-retailers-must-recapture-the-art-of-retail-in-an-era-of-technology-driven-innovation-interview\/","title":{"rendered":"Doug Stephens Says Retailers must ‘Recapture the Art of Retail’ in an Era of Technology-Driven Innovation [Interview]"},"content":{"rendered":"

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Doug Stephens is recognized as one of the world\u2019s foremost retail industry futurists.\u00a0<\/p>\n

Recently he was a guest speaker at the RCC STORE (Retail Council of Canada) conference where he spoke about Recapturing the Art of Retail in an Era of Technology-driven innovation.\u00a0<\/p>\n

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Doug Stephens <\/figcaption><\/figure>\n<\/div>\n

\u201cThere are a tremendous number of things in the environment that are demanding a retailer\u2019s attention. There\u2019s no secret to say there have been massive societal changes obviously through the pandemic, the whole issue of work, work from home versus work in the office and the affect that has on commuting patterns in businesses, is certainly something to pay attention to,\u201d said the founder of Retail Prophet.<\/p>\n

\u201cI think there are new corporate table stakes in terms of issues of diversity and inclusion that companies are now having to sort of wrap their heads around. Technology at the foreground now with AI barely a day, barely an hour, goes by we don\u2019t hear something about AI or robotics.<\/p>\n

\u201cSo tremendous number of things that are vying for a retailer\u2019s attention but it\u2019s been my experience that the one thing that most retailers, and I would say most businesses, let\u2019s open up to all businesses, face today is the ongoing challenge of number one capturing a customer\u2019s attention, holding it and then hopefully producing a memorable experience that drives disproportionate recall vis a vis their competitors. At the end of the day that\u2019s what retailers want.\u201d<\/p>\n

And most retailers in fact are falling down when it comes to that.<\/p>\n

In this video interview, Stephens discusses how the retail industry has responded and still needs to respond to technology-driven innovation. Has the art of retail changed in this landscape?<\/p>\n

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