The startup initially debuted online in September 2022.<\/li>\n<\/ul>\nDive Insight:<\/h3>\n
Le Domaine is being offered now on Bluemercury\u2019s website and 21 of its 178 U.S. stores. The beauty brand\u2019s vegan, gender-neutral skin care products include a serum, two variations of cream and a cleansing emulsion.\u00a0\u00a0<\/p>\n
Le Domaine products are created using antioxidants found in the Perrin family vineyards\u2019 organically grown grapes, along with patented, free radical-fighting plant extracts. Le Domaine\u2019s products are priced from $77 to $275.<\/p>\n
\u201cOur goal is to imitate the organic cycles of nature, where there is no waste,\u201d said co-founder Pitt on the brand\u2019s website. \u201cAnything discarded becomes food for something else. This exemplary circular system is our inspiration for Le Domaine.\u201d\u00a0<\/p>\n
The exclusive partnership with Bluemercury is for several months, according to Pierre Perrin, CEO of Le Domain. “We have exclusivity with Bluemercury until the end of this summer but are in contact with other retailers,” Perrin said in an email.\u00a0<\/p>\n
Bluemercury incorporates a thorough vetting process in selecting new and emerging brands for The Cache. According to Tracy Kline, Bluemercury’s head of merchandising, spa and supply chain, the reasons behind partnering with Le Domaine included its \u201cfocus on sustainability across all aspects of the brand, the incredible research around the patent pending ingredients and of course the product performance. \u201c[We’re] excited about the penetration of the client being a high [percent] of males.\u201d<\/p>\n
\u201c[The] selection process incorporates a number of considerations including product, ingredients, technology, founder and existing distribution. All brands we launch at Bluemercury are thoroughly vetted and serve a special purpose, but brands that launch within The Cache are wildly on or ahead of trend.\u201d<\/p>\n
The launch of Le Domaine in the U.S. comes at a time when the beauty industry is showing resiliency and robust growth, per a recent report by McKinsey and The Business of Fashion. Global beauty sales are projected to increase 6% annually through 2027, with North America sales expected to reach $115 billion by the same year.<\/p>\n
While parent Macy’s Q1 comparable sales figures were down 7.9%, Bluemercury reported an increase of 4.3% for the same period.<\/p>\n
There\u2019s been a surge of DTC beauty brands creating wholesale partnerships in recent months as the crowded but lucrative market seeks to expand its customer base through brick-and-mortar relationships. Among the brands that have branched out are Jennifer Aniston\u2019s LolaVie, which formed a partnership with Ulta;\u00a0Know Beauty from Vanessa Hudgens, which relaunched on Amazon;\u00a0Revolution Beauty, which signed a deal with Walmart;\u00a0and wellness brand Golde, which entered Ulta.<\/p>\n
Other celebrity beauty brands are expanding as well.\u00a0Ariana Grande\u2019s R.e.m. Beauty brand received a capital infusion from Sandbridge Capital in May and Hailey Bieber\u2019s Rhode skin care\u00a0essentials expanded to Canada in March.<\/p>\n<\/p><\/div>\n
![\"Retail](\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\")
<\/a><\/p>
<\/p>\n","protected":false},"excerpt":{"rendered":"Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Beauty brand Le Domaine, a […]<\/p>\n","protected":false},"author":1,"featured_media":9521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=9520"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/9521"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=9520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=9520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=9520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}