{"id":9512,"date":"2023-06-02T20:54:14","date_gmt":"2023-06-02T20:54:14","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/5-hot-display-strategies-to-try-in-your-store\/"},"modified":"2023-06-02T20:54:14","modified_gmt":"2023-06-02T20:54:14","slug":"5-hot-display-strategies-to-try-in-your-store","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/5-hot-display-strategies-to-try-in-your-store\/","title":{"rendered":"5 Hot Display Strategies to Try in Your Store!"},"content":{"rendered":"

\"Retail<\/a><\/p>
\n<\/p>\n

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<\/div>\n

<\/p>\n

How
\na product is displayed has a direct influence on the customer\u2019s path to
\npurchase. When a display is nicely done you\u2019ll sell more product, and when it\u2019s
\nnot even the best product can sit gathering dust. Fortunately, there are plenty
\nof strategies, tactics, tips and techniques to help you encourage shoppers to
\ncome closer and interact with the merchandise. Here are five hot display
\nstrategies you can put to work right now:<\/span><\/span> <\/span><\/span><\/p>\n

1. Create windows
\nthat stop traffic.<\/span><\/b><\/span> <\/span><\/span><\/p>\n

It\u2019s
\na fact that pre-occupied shoppers will spend approximately eight seconds
\nlooking at store windows as they pass by. Your job as a visual merchandiser is
\nto expand that time frame. Think about the product you want to feature, your
\ndesired message, props you will need, signing to add, lighting, etc. As you
\ncreate your display, step outside and check it frequently from different
\nangles. Is the display easy to take in from all directions?<\/span><\/span> <\/span><\/span><\/p>\n

Let\u2019s
\nstart with what not to do.<\/span><\/span><\/p>\n

<\/span><\/p>\n

<\/div>\n

This type of display assumes that shoppers will place themselves at the center of the window
\nand pause to take it all in. Some shoppers will do that, but the majority will
\ntake a quick glance around and keep walking. There is no clear focal point and no
\nclear theme. The foam core board props fill space but don\u2019t add much to the
\ndisplay.<\/span><\/p>\n<\/p>\n

\n

<\/span><\/p>\n

<\/div>\n

Mango,
\na Spanish clothing design and manufacturing company founded in Barcelona, Spain,
\nnow has locations all over the world. In NYC, this window display uses two
\ntechniques to stop traffic: Bold color and the Power of 3. We are attracted to
\nthe color red, that\u2019s why it\u2019s frequently used in product packaging. Here, red
\ncatches the eye and then becomes a backdrop to the fashions.<\/span> <\/span><\/span><\/p>\n<\/p>\n

Note
\nthe cluster of three mannequins. This technique works because our brains are
\nhardwired to seek things that are asymmetrical. Displays that feature products
\ngrouped in odd numbers \u2013 especially threes \u2013 cause our eyes to move about the
\ndisplay. We see more and potentially buy more.<\/span><\/span><\/p>\n

<\/div>\n

This
\nwindow by creative-minded Anthropologie works a prop heavy holiday theme. The shades
\nof green are pleasing to the eye and are subtle enough to allow the clothing on
\nthe mannequin to stand out. We love the partying penguins! Did you notice the
\ntree made of fish? Anthropologie displays always add an element of fun.<\/span> <\/span><\/span><\/p>\n

<\/div>\n

Iconic
\nbrand J.Crew carries the plaid theme on the walls of the window onto the sales
\nfloor. Other than connecting the window display to the store interior, the
\nplaid hides the back of the window and prevents shoppers from taking the
\ndisplay apart for a closer look.<\/span><\/p>\n

<\/div>\n<\/p>\n

Uniqlo is a global brand with over 1000
\nstores worldwide. Realizing that selfies are here to stay, the retailer created
\na greenery wall outside of its SoHo NYC store. The window wall invites
\npassers-by to play, putting the store on the potential customer\u2019s radar and their social media feeds.<\/span><\/span><\/p>\n

2. Choose creative props<\/span><\/span><\/b> and merchandising<\/b> <\/span><\/span><\/p>\n

You
\nknow that dresser you picked up on the curb, cleaned up, and repurposed as a
\ndisplay fixture? You were upcycling, practicing one of today\u2019s hottest trends.<\/span><\/span> <\/span><\/span><\/p>\n

Upcycling
\nis all about taking something that is no longer in use and giving it another
\nlife and a new purpose. Banana Republic did some brand upcycling in 2021 when
\nit went back to its origins with its Imagined Worlds campaign that \u201creflects
\nBanana Republic as it was originally conceived \u2013 a fictitious territory \u2013
\nfar-away and unknown place that is part of explorers\u2019 folklore and adventurers\u2019
\nlore.\u201d Props and fixturing carry out the theme in-store.<\/span><\/span> <\/span><\/span><\/p>\n

\n

<\/div>\n<\/p>\n

Banana
\nRepublic utilizes a primitive wood table that\u2019s populated with suitcases,
\nwooden trays, glass boxes, books, and geodes to highlight its jewelry
\nselection. Commitment to its origin story is visible all over the store, even
\ndown to its bags and tissue paper, both of which feature a map of the afore
\nmentioned fictitious territory.<\/span><\/span><\/span><\/p>\n

\n

<\/span><\/p>\n

<\/div>\n

An
\nold steamer trunk that\u2019s been gutted and repurposed as a fixture is the
\ncenterpiece of the children\u2019s department. We can think of so many uses for a
\ntrunk like this on a sales floor. We bet you can, too. <\/span><\/p>\n<\/p>\n

<\/span><\/p>\n

<\/div>\n<\/p>\n

Take
\na close look at the Strand Books sign. \u201c18 Miles of Books\u201d isn\u2019t a boast, its 96
\nyear old New York City flagship store contains more than 2.5 million new and
\nused titles. This location, part of the Bowery Bay Shops, a 15,000 square foot
\nretail space in the newly remodeled LaGuardia Airport, is a stunner. Note that
\nmost of the books on the wall are displayed \u201cspine out\u201d, with enough cover
\npresented \u201cfaceout\u201d to keep it interesting.<\/span> <\/span><\/span><\/p>\n

Typically,
\nwe find the top shelves in stores to be an unplanned tangle of overstocked
\nmerchandise, but not here. Giving a nod to the Strand\u2019s flagship store\u2019s high-ceilinged
\nrooms, these upcycled books finish the wall. They subliminally let shoppers
\nknow that the important product can be found below so there\u2019s no reason to look
\nup.<\/span><\/span><\/p>\n

3. Slow shoppers
\ndown with speed bump displays<\/b> <\/span><\/p>\n

\n

Located
\napproximately 10\u2019 inside the front door, speed bump displays build an instant
\nfirst impression. Their job is the same as their cousins in the parking lot: to
\nslow you down. Speed bumps create the perception of what shoppers can expect
\nwhile perusing your sales floor, so use them to feature new arrivals,
\ncross-merchandise with related items, and to tell product stories. Remember to
\nchange them weekly and zhuzh them daily.<\/span><\/span><\/p>\n

\n

<\/span><\/p>\n

<\/div>\n
<\/div>\n

This
\n9\u2019 speed bump table at Uniqlo works because the store front is wide, but in
\nmost boutique size retail stores it would become a barrier, cutting off easy
\naccess to the rest of the store. Always consider the scale of your speed bump
\ndisplays, choosing a fixture that fits your unique footprint. You need enough
\nspace for customers to comfortably shop each side of the display.<\/span><\/span><\/p>\n

<\/div>\n
<\/div>\n
\n

The
\nDEAN, a fashion-forward men\u2019s emporium located in the Bowery Bay Shops, offers a
\nclassic example of cross-merchandising. Everything you need to build a casual outfit
\nis available on this display. The faux stone on the two-tiered table adds
\ninterest, as does the sign that invites shoppers to join the Hugo Boss
\nExperience, the brand\u2019s loyalty club.<\/span><\/p>\n<\/div>\n

<\/div>\n
<\/div>\n

Stacking
\ntables are the most versatile speed bump display fixtures. This Jet Set Candy
\ndisplay at the Bowery Bay Shops shows the tables in use as a set, but they can also
\nbe separated to form two, three or even four different displays.<\/span><\/span><\/p>\n

4. Increase your
\nadd-on sales with cross-merchandising<\/b> <\/span><\/p>\n

Cross-merchandising
\nis your best friend, and an easy way to increase your average sale. How? By
\ndisplaying complementary items next to each other. If you are buying scrapbook
\npaper you might also need glue sticks, and if those glue sticks are hanging on
\nthe paper rack on a clip-strip, you have a better change of encouraging an
\nimpulse sale.<\/span> <\/span><\/span><\/p>\n

\n

Cross-merchandising
\nalso includes the use of Merchandise Outposts: Placing a complete display of
\nproduct from one department in another. Bundling products together at one price
\nalso helps unload overstocks and slow-moving items.<\/span><\/p>\n

<\/div>\n
<\/div>\n

We
\nwatched as almost every customer who entered ABC Carpet & Home, a fixture
\nin NYC since 1897, stopped to shop this display. Color plays a significant role
\nhere: Which color place setting will you choose? Cross-merchandising candles in
\ncolors that complement the dishes adds to the allure of the display. It\u2019s an
\norganized treasure hunt.<\/span><\/span><\/p>\n

<\/div>\n
<\/div>\n
\n

The
\nsign on this table reads, \u201cIt took 25 years to bake these cookies\u201d before it
\ngoes on to tell the story of Eleni\u2019s New York. This display at the Bowery Bay
\nShops doesn\u2019t stop at cookies. There is a nice mix of candies, cookies, and
\nsnacks to choose from so why not grab a few? The \u201cBuy Local New York\u201d sign is important
\nto the product. Even in your store customers need to be reminded that you are
\npart of their local community.<\/span><\/span><\/p>\n<\/div>\n

<\/div>\n
<\/div>\n

Madewell
\nis a brand that\u2019s famous for unique designs, upcycling, and inclusivity. Its
\nstores, like this one in SoHo NYC, have a comfortable, easy feel, like the
\nstore is glad to see you. Cross-merchandising happens all over but it\u2019s so subtle
\nyou don\u2019t even realize it. This display cross-merchandises jeans, sweaters and jackets
\nall on the same rail. Coordinating accessories and plants on the shelf above
\nfinish the look. The plants are a nice touch. Studies show that plants reduce
\nstress and increase productivity, plus they add a positive spin to your store\u2019s
\noverall ambiance.<\/span><\/span> <\/span><\/span><\/p>\n

5. Rely on signing
\nto increase sales and brand visibility<\/span><\/span><\/b> <\/span><\/span><\/p>\n

A
\nstudy by FedEx Office found that 68% of American Consumers made a purchase
\nsimply because a sign caught their eye. Here\u2019s another statistic: 74% of all
\npurchase decisions are made in-store, so Signs really are silent salespeople.
\nImagine what it could mean to your sales if you decided no display was finished
\nuntil the fixture was properly signed?<\/span><\/span> <\/span><\/span><\/p>\n

<\/div>\n
<\/div>\n

The use of handwritten
\nsigning work for Fishs Eddy, but it might not work for you. Handwritten signing
\nmust be legible and made by the same person because their penmanship becomes part
\nof your brand identity.<\/span><\/span> <\/span><\/p>\n

<\/div>\n
<\/div>\n

Small
\nspace, small sign. This sign is only 3.5 X 2\u201d \u2013 business card size \u2013 but it
\ndelivers an important message. Table number stands, like the one on the photo,
\ncan be found for under a dollar at restaurant supply houses.<\/span><\/span> <\/span><\/span><\/p>\n

<\/p>\n

<\/div>\n
<\/div>\n

The
\nheader signing on the back wall at Kiehl\u2019s Bowery Bay Shops makes it easier for
\nshoppers to locate specific products. The space this signing occupies is too
\nhigh for shoppers to reach, but it\u2019s the perfect height to capture their
\nattention. Notice that the signs located on each shelf help shoppers choose the
\nproper product for their skin type.<\/span><\/span> <\/span><\/span><\/p>\n

<\/div>\n

Some
\nsections of the Bowery Bay Shops didn\u2019t have dedicated associates, and
\nsometimes shoppers need more information before deciding to make a purchase.
\nThis is where signing is especially helpful. Here the Sunday Citizen floor sign
\nprovides ample room to talk about the product while offering a QR code
\ncustomers can snap to learn even more.<\/span><\/span> <\/span><\/span><\/p>\n

Well
\nthought out and signed displays allow you to express your creativity while
\noptimizing the square footage on your sales floor. Give these visual
\nmerchandising tricks of the trade a try in your store and watch what happens!<\/span><\/span><\/p>\n

 <\/span><\/span><\/p>\n

 <\/span><\/span><\/p>\n

 <\/span><\/span><\/p>\n

 <\/span><\/span><\/p>\n

 <\/span><\/span><\/p>\n

 <\/span><\/span><\/p>\n

 <\/span><\/span><\/p>\n

\u00a9 Rich Kizer & Georganne Bender 2023 | Retail Adventures Blog<\/span><\/span><\/p>\n

This article originally appeared in Creative Retail Magazine.<\/span><\/p>\n

 <\/span><\/p>\n


 <\/span><\/span><\/p>\n

\"Retail<\/a><\/p>
<\/p>\n","protected":false},"excerpt":{"rendered":"

  How a product is displayed has a direct influence on the customer\u2019s path to purchase. When a display is nicely done you\u2019ll sell more […]<\/p>\n","protected":false},"author":1,"featured_media":9513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=9512"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/9513"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=9512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=9512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=9512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}