{"id":9480,"date":"2023-05-29T21:02:21","date_gmt":"2023-05-29T21:02:21","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/superdry-in-talks-to-outsource-online-operations\/"},"modified":"2023-05-29T21:02:21","modified_gmt":"2023-05-29T21:02:21","slug":"superdry-in-talks-to-outsource-online-operations","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/superdry-in-talks-to-outsource-online-operations\/","title":{"rendered":"Superdry in talks to outsource online operations"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div id=\"post-136674\">\n<div class=\"td-post-content tagdiv-type\">\n<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"464\" class=\"entry-thumb\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2022\/10\/shutterstock_1415198603-1-696x464.jpg\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2022\/10\/shutterstock_1415198603-1-696x464.jpg 696w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2022\/10\/shutterstock_1415198603-1-300x200.jpg 300w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2022\/10\/shutterstock_1415198603-1-630x420.jpg 630w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2022\/10\/shutterstock_1415198603-1.jpg 700w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" alt=\"Superdry\" title=\"Superdry\"\/><\/div>\n<h6><span style=\"color: #ff6600;\">\/\/<\/span> Superdry is in talks with third-party providers to outsource its online operations<\/h6>\n<h6><span style=\"color: #ff6600;\">\/\/\u00a0<\/span>The fashion retailer is exploring several cost-cutting measures as it looks to return to growth<\/h6>\n<hr\/>\n<p>Superdry is in talks to outsource its ecommerce operations to US giant Shopify in a bid to cut mounting costs.<\/p>\n<p>The struggling fashion retailer is holding discussions with several third-party providers over its online business, The Sunday Times reported.<\/p>\n<p>The move comes as the retailer is exploring several cost-cutting measures in a bit to transform the business after it struggled to bounce back from the pandemic.<\/p>\n<hr\/>\n<p class=\"an\"><strong>Subscribe to Retail Gazette for free<\/strong><\/p>\n<p><span class=\"x_al\">Sign up\u00a0here\u00a0to g<\/span><span class=\"x_al\">et the latest news straight into your inbox each morning<\/span><\/p>\n<hr\/>\n<p>Superdry completed a \u00a312m equity raise earlier this month to help fund its turnaround plan after it was forced to withdraw its \u201cbroadly breakeven\u201d profit guidance.<\/p>\n<p>The retailer cited disappointing retail sales and challenges with its wholesale division for the decision.<\/p>\n<p>The equity raise comes on the back of multiple initiatives to generate cash, including the \u00a334m sale of some of its intellectual property assets in the Asia-Pacific.<\/p>\n<p><em><strong>Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/strong><\/em><\/p>\n<\/p><\/div>\n<footer>\n<\/footer>\n<\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\/\/ Superdry is in talks with third-party providers to outsource its online operations \/\/\u00a0The fashion retailer is exploring several cost-cutting measures as it looks to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-9480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazines"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=9480"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9480\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/4843"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=9480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=9480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=9480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}