{"id":9478,"date":"2023-05-29T20:32:17","date_gmt":"2023-05-29T20:32:17","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/jo-mercer-opens-first-matilda-life-brick-and-mortar-store-in-melbourne\/"},"modified":"2023-05-29T20:32:17","modified_gmt":"2023-05-29T20:32:17","slug":"jo-mercer-opens-first-matilda-life-brick-and-mortar-store-in-melbourne","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/jo-mercer-opens-first-matilda-life-brick-and-mortar-store-in-melbourne\/","title":{"rendered":"Jo Mercer opens first Matilda Life brick-and-mortar store, in Melbourne"},"content":{"rendered":"

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Shoemaker Jo Mercer has opened her first brick-and-mortar store, Matilda Life, in one of Melbourne’s biggest retail zones.\u00a0<\/p>\n

Matilda Life, an Australian-made lifestyle brand, was born during the Covid-19 pandemic in 2021 to support hard-hit Aussie producers. It was the brainchild of Mercer and her business partner Lauren Mastromanno.\u00a0<\/p>\n

The Matilda Life store features sustainable objects including Australian timber, natural Australian sandstone and Australian leather used throughout to enhance the shopping experience. <\/p>\n

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The colour palette of the store was inspired by Australian summers, arid nights, and oceans. Stunning curving ceilings depict the arch of an Australian surf wave in metaphor.<\/p>\n

The Matilda Life collection includes women’s apparel in wool, cotton and linen, leather shoes and trainers, sleepwear and personal fragrance and home fragrances.<\/p>\n

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According to Mercer, the Australian retail experience has changed since Covid as more shoppers choose to buy things in physical locations.<\/p>\n

\u201cWe have seen, particularly over the past year, a strong return of shoppers to \u2018brick-and-mortar\u2019 stores rather than online, and that\u2019s been reflected in the financial performances of key Australian retailers,\u201d she said.<\/p>\n

\u201cWe have high hopes that our product offering, location, shopping experience in-store and growing support for \u2018Aussie made\u2019 will see a strong performance for our first store. Customers are clearly loving the \u2018touch and feel\u2019 shopping experience again after two years of the pandemic.\u201d<\/p>\n

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The post Jo Mercer opens first Matilda Life brick-and-mortar store, in Melbourne appeared first on Inside Retail.<\/p>\n

\"Retail<\/a><\/p>
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Shoemaker Jo Mercer has opened her first brick-and-mortar store, Matilda Life, in one of Melbourne’s biggest retail zones.\u00a0 Matilda Life, an Australian-made lifestyle brand, was […]<\/p>\n","protected":false},"author":1,"featured_media":9479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=9478"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/9479"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=9478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=9478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=9478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}