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<\/div>\n\/\/<\/span> Ted Baker owner Authentic Brands Group\u2019s EMEA president reveals the US giant\u2019s acquisition and transformation strategy<\/h6>\n\/\/ <\/span>ABG said it elevates new additions by \u201ctapping into each of the brand\u2019s rich histories and timeless appeal\u201d<\/h6>\nTed Baker owner Authentic Brands Group president for EMEA & India Henry Stupp has described the US group\u2019s playbook for acquiring new brands.<\/p>\n
Speaking at ShopTalk Europe last week, Stupp said: \u201cWe transform our brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences\u201d.<\/p>\n
He added that the group\u2019s \u201cproven playbook\u201d connects strong brands with best-in-class operators, manufacturers and wholesalers retailers, giving them the ability to build long-term value in the marketplace.<\/p>\n
The business, which has over 40 brands in its portfolio including Juicy Couture and Reebok, recently snapped up the full brand portfolio of Boardriders, including Quiksilver, Billabong and Roxy.<\/p>\n
This week, reports emerged that it is also set to acquire footwear retailer Hunter after being named as the brand\u2019s preferred bidder.<\/p>\n
Subscribe to Retail Gazette for free<\/strong><\/h5>\nSign up\u00a0here\u00a0to g<\/span>et the latest news straight into your inbox each morning<\/span><\/p>\nStupp said: \u201cIn terms of our playbook. We acquire famous brands and, in some cases, with non-fully functional operating models that are broken or inefficient.\u201d<\/p>\n
He added that ABG transforms these brands \u201cthrough the authentic platform to create sustainable, recurring growth\u201d.<\/p>\n
He continued that the group acquires \u201chigh equity universally known brands with these broken business models\u201d and elevates them by \u201ctapping into each of the brand\u2019s rich histories and timeless appeal\u201d.<\/p>\n
He stressed that from an operational standpoint, being able to deliver robust assets and rich content storytelling on a global basis \u201cis really what separates us from other people in the industry\u201d.<\/p>\n
Ted Baker owner Authentic Brands Group president for EMEA & India Henry Stupp has described the US group\u2019s playbook for acquiring new brands.<\/p>\n
Speaking at ShopTalk Europe last week, Stupp said: \u201cWe transform our brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences\u201d.<\/p>\n
He added that the group\u2019s \u201cproven playbook\u201d connects strong brands with best-in-class operators, manufacturers and wholesalers retailers, giving them the ability to build long-term value in the marketplace.<\/p>\n
The business, which has over 40 brands in its portfolio including Juicy Couture and Reebok, recently snapped up the full brand portfolio of Boardriders, including Quiksilver, Billabong and Roxy.<\/p>\n
This week, reports emerged that it is also set to acquire footwear retailer Hunter after being named as the brand\u2019s preferred bidder.<\/p>\n
Subscribe to Retail Gazette for free<\/strong><\/h5>\nSign up\u00a0here\u00a0to g<\/span>et the latest news straight into your inbox each morning<\/span><\/p>\nStupp said: \u201cIn terms of our playbook. We acquire famous brands and, in some cases, with non-fully functional operating models that are broken or inefficient.\u201d<\/p>\n
He added that ABG transforms these brands \u201cthrough the authentic platform to create sustainable, recurring growth\u201d.<\/p>\n
He continued that the group acquires \u201chigh equity universally known brands with these broken business models\u201d and elevates them by \u201ctapping into each of the brand\u2019s rich histories and timeless appeal\u201d.<\/p>\n
He stressed that from an operational standpoint, being able to deliver robust assets and rich content storytelling on a global basis \u201cis really what separates us from other people in the industry\u201d.<\/p>\n
Stupp said: \u201cIn terms of our playbook. We acquire famous brands and, in some cases, with non-fully functional operating models that are broken or inefficient.\u201d<\/p>\n
He added that ABG transforms these brands \u201cthrough the authentic platform to create sustainable, recurring growth\u201d.<\/p>\n
He continued that the group acquires \u201chigh equity universally known brands with these broken business models\u201d and elevates them by \u201ctapping into each of the brand\u2019s rich histories and timeless appeal\u201d.<\/p>\n
He stressed that from an operational standpoint, being able to deliver robust assets and rich content storytelling on a global basis \u201cis really what separates us from other people in the industry\u201d.<\/p>\n