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\n\t<\/p>\nAnalyst says retail media is key to Albertsons\/Kroger merger – RetailWire<\/title><br \/>\n<meta name=\"description\" content=\"The combination of Albertsons and Kroger's retail media networks is at the heart of the merger deal between the two supermarket giants, according to Dean\"\/><br \/>\n<meta name=\"robots\" content=\"follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large\"\/>\n<link rel=\"canonical\" href=\"https:\/\/retailwire.com\/analyst-says-retail-media-is-key-to-albertsons-kroger-merger\/\"\/>\n<meta property=\"og:locale\" content=\"en_US\"\/><br \/>\n<meta property=\"og:type\" content=\"article\"\/><br \/>\n<meta property=\"og:title\" content=\"Analyst says retail media is key to Albertsons\/Kroger merger - RetailWire\"\/><br \/>\n<meta property=\"og:description\" content=\"The combination of Albertsons and Kroger's retail media networks is at the heart of the merger deal between the two supermarket giants, according to Dean\"\/><br \/>\n<meta property=\"og:url\" content=\"https:\/\/retailwire.com\/analyst-says-retail-media-is-key-to-albertsons-kroger-merger\/\"\/><br \/>\n<meta property=\"og:site_name\" content=\"RetailWire\"\/><br \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/retailwire\/\"\/><br \/>\n<meta property=\"article:section\" content=\"in-article\"\/><br \/>\n<meta property=\"og:image\" content=\"https:\/\/retailwire.com\/wp-content\/uploads\/2022\/08\/manequins-anthropologie-1200x630-1.jpg\"\/><br \/>\n<meta property=\"og:image:secure_url\" content=\"https:\/\/retailwire.com\/wp-content\/uploads\/2022\/08\/manequins-anthropologie-1200x630-1.jpg\"\/><br \/>\n<meta property=\"og:image:width\" content=\"1200\"\/><br \/>\n<meta property=\"og:image:height\" content=\"630\"\/><br \/>\n<meta property=\"og:image:alt\" content=\"Analyst says retail media is key to Albertsons\/Kroger merger\"\/><br \/>\n<meta property=\"og:image:type\" content=\"image\/jpeg\"\/><br \/>\n<meta property=\"article:published_time\" content=\"2023-05-12T10:02:30-04:00\"\/><br \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\"\/><br \/>\n<meta name=\"twitter:title\" content=\"Analyst says retail media is key to Albertsons\/Kroger merger - 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\n <link rel=\"dns-prefetch\" href=\"https:\/\/ads.adthrive.com\/\"\/><link rel=\"preconnect\" href=\"https:\/\/ads.adthrive.com\/\"\/><link rel=\"preconnect\" href=\"https:\/\/ads.adthrive.com\/\" crossorigin=\"\"\/>\n<p><!-- BEGIN recaptcha, injected by plugin wp-recaptcha-integration --><\/p>\n<p><!-- END recaptcha --><br \/>\n<meta name=\"generator\" content=\"Powered by WPBakery Page Builder - drag and drop page builder for WordPress.\"\/><\/p>\n<link rel=\"icon\" href=\"https:\/\/retailwire.com\/wp-content\/uploads\/2023\/04\/cropped-rw-logo-favicon-32x32.png\" sizes=\"32x32\"\/>\n<link rel=\"icon\" href=\"https:\/\/retailwire.com\/wp-content\/uploads\/2023\/04\/cropped-rw-logo-favicon-192x192.png\" sizes=\"192x192\"\/>\n<link rel=\"apple-touch-icon\" href=\"https:\/\/retailwire.com\/wp-content\/uploads\/2023\/04\/cropped-rw-logo-favicon-180x180.png\"\/>\n<meta name=\"msapplication-TileImage\" content=\"https:\/\/retailwire.com\/wp-content\/uploads\/2023\/04\/cropped-rw-logo-favicon-270x270.png\"\/><\/p>\n<p>\t\t<noscript\/><br \/>\n\t<!-- Google Tag Manager official 4-28-2023 --><\/p>\n<p>\t<!-- End Google Tag Manager official 4-28-2023 --><\/p>\n<p>\t<!-- Google Tag Manager chase--><\/p>\n<p>\t<!-- End Google Tag Manager chase--><\/p>\n<p>\t<!-- Microsoft Clarity --><\/p>\n<p>\t<!-- End Microsoft Clarity --><\/p>\n<p>\t<!-- START Facebook pixel installation by Chase 4-25-2023 --><br \/>\n\t<meta name=\"facebook-domain-verification\" content=\"ys2kz7i60kfx63ur1g6j8tbdx0q052\"\/><br \/>\n\t<!-- END Facebook pixel installation by Chase 4-25-2023 --><\/p>\n<p>\t<!-- Meta Pixel Code --><\/p>\n<p>\t<noscript><img loading=\"lazy\" decoding=\"async\" height=\"1\" width=\"1\" style=\"display:none\" src=\"https:\/\/www.facebook.com\/tr?id=1207719033280140&ev=PageView&noscript=1\"\/><\/noscript><br \/>\n\t<!-- End Meta Pixel Code --><\/p>\n<p><\/head><\/p>\n<p><body class=\"post-template-default single single-post postid-166248 single-format-standard custom-background wpb-js-composer js-comp-ver-6.7.0 vc_responsive\" id=\"wp_automatic_ReadabilityBody\"><br \/>\n<!-- Global site tag (gtag.js) - Google Analytics --><\/p>\n<p><!-- Google Tag Manager (noscript) --><br \/>\n<noscript><iframe loading=\"lazy\" src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-52XWQ7X\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript><br \/>\n<!-- End Google Tag Manager (noscript) --><\/p>\n<div id=\"wrapper\" class=\"hfeed site\">\n<p>\t <!-- \/#bannercontainer --><\/p>\n<div id=\"maincontentcontainer\">\n<div id=\"primary\" class=\"site-content row\" role=\"main\">\n<div class=\"sec-1-l\" style=\"width: 65%;\">\n<div class=\"content-single-dis \">\n\t\t\t\t\t\t<span class=\"s4-retail\">Retail News<\/span><\/p>\n<p>\t\t\t\t\t\t<span class=\"category_single\"><br \/>\n\t\t\t\t\t\tWCPO\t\t\t\t\t\t<!-- in-article--><\/span><br \/>\n\t\t\t\t\t\t<span class=\"date_single\"><br \/>\n\t\t\t\t\t\t <\/span><\/p>\n<div class=\"content_single\">\n<p>The combination of Albertsons and Kroger\u2019s retail media networks is at the heart of the merger deal between the two supermarket giants, according to Dean Rosenblum, senior research analyst for AllianceBernstein. \u201cLong term, the biggest accelerator for profit growth for Kroger is not grocery. It\u2019s actually retail media and advertising,\u201d said Mr. Rosenblum. \u201cAnd this deal takes Kroger from 40 percent reach of population in the U.S. to 70 percent. It solidifies them as the heir apparent to this pretty huge revenue stream that will accrue to the grocers, once somebody figures out how to execute it.\u201d<\/p>\n<\/p><\/div>\n<p class=\"call_single\">\n\t\t\t\t\t\t\t <b>Source:<\/b> WCPO<\/p>\n<p class=\"more-retail-news-headlines\">\n\t\t\t\t\t\t\tMORE RETAIL NEWS HEADLINES…\n\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"sec-1-r\" style=\"float: left; margin-right: 20px;\">\n<p><span class=\"module-label-2 title-dis-2\">Discussions<\/span><\/p>\n<p>Check out RetailWire’s Engaging Online Discussions Featuring Our Exclusive Braintrust!<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p> <!-- \/#primary.site-content.row --><\/p><\/div>\n<p> <!-- \/#maincontentcontainer --><\/p>\n<p>\t <!-- \/.footercontainer --><\/p>\n<\/div>\n<p> <!-- \/.#wrapper.hfeed.site --><\/p>\n<p><!-- DO NOT COPY THIS SNIPPET! — HubSpot Identification Code --><\/p>\n<p><!-- End of HubSpot Identification Code — DO NOT COPY THIS SNIPPET! --><\/p>\n<p><!-- Start of Async HubSpot Analytics Code for WordPress v1.2.2 --><\/p>\n<p><!-- End of Async HubSpot Analytics Code --><\/p>\n<p><!-- BEGIN recaptcha, injected by plugin wp-recaptcha-integration --><\/p>\n<p><!-- END recaptcha --><\/p>\n<p><!-- --><\/p>\n<p><!-- Listrak Analytics – Javascript Framework --><\/p>\n<p>\u00a92023 RetailWire. 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Retail News WCPO The combination of Albertsons and Kroger\u2019s retail media networks is […]<\/p>\n","protected":false},"author":1,"featured_media":4307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=9331"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/4307"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=9331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=9331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=9331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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