{"id":9224,"date":"2023-04-29T17:55:32","date_gmt":"2023-04-29T17:55:32","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/in-pictures-tag-heuer-reopens-london-flagship-boutique\/"},"modified":"2023-04-29T17:55:32","modified_gmt":"2023-04-29T17:55:32","slug":"in-pictures-tag-heuer-reopens-london-flagship-boutique","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/in-pictures-tag-heuer-reopens-london-flagship-boutique\/","title":{"rendered":"In pictures: Tag Heuer reopens London flagship boutique"},"content":{"rendered":"

\"Retail<\/a><\/p>
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\"In<\/div>\n
\/\/<\/span> Tag Heuer reopens its London Oxford Street flagship boutique<\/h6>\n
\/\/\u00a0<\/span>The 102sqm store has been given a motor-racing makeover to celebrate the brand\u2019s history<\/h6>\n\n

Tag Heuer has reopened its flagship boutique on London\u2019s Oxford Street with a makeover inspired by the brand\u2019s motor-racing history.<\/p>\n

The 102sqm space, which first opened more than five years ago, draws inspiration from the luxury Swiss watchmaker\u2019s Monaco and Carrera collections.<\/p>\n

\"Tag\"Tag<\/p>\n\n

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To spotlight its racing history, tall contemporary bookcases showcasing the brand\u2019s memorabilia are located around the store and is joined by a 3D mould of a Porsche Carrera that hangs in the middle of the boutique.<\/p>\n

\"Tag
Tag Heuer enlisted artist Lois O\u2019Hara (@loisohara) to create a Porshe 3D wall-hanging<\/figcaption><\/figure>\n

UK and Ireland managing director Rob Diver said \u201cOxford Street is an iconic retail destination where, since 2017, TAG Heuer has proudly established its London flagship.<\/p>\n

\u201cWe already enjoy very high levels of awareness across the capital, having also opened stores in Covent Garden and Harrods last year, and we look forward to showcasing the best of TAG Heuer in a boutique that reflects the values, heritage and design codes of the brand in an unparalleled way.\u201d<\/p>\n

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