{"id":9216,"date":"2023-04-28T17:52:53","date_gmt":"2023-04-28T17:52:53","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/surfdome-owner-rescued-from-administration-by-brandalley-saving-over-125-jobs\/"},"modified":"2023-04-28T17:52:53","modified_gmt":"2023-04-28T17:52:53","slug":"surfdome-owner-rescued-from-administration-by-brandalley-saving-over-125-jobs","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/surfdome-owner-rescued-from-administration-by-brandalley-saving-over-125-jobs\/","title":{"rendered":"Surfdome owner rescued from administration by BrandAlley, saving over 125 jobs"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div id=\"post-134959\">\n<div class=\"td-post-content tagdiv-type\">\n<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" class=\"entry-thumb\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/04\/Shutterstock_1015964539.jpg\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/04\/Shutterstock_1015964539.jpg 600w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/04\/Shutterstock_1015964539-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" alt=\"\" title=\"Shutterstock_1015964539\"\/><\/div>\n<h6><span style=\"color: #ff6600;\">\/\/<\/span> Surfdome owner Internet Fusion Group has been bought by online retailer BrandAlley<\/h6>\n<h6><span style=\"color: #ff6600;\">\/\/ <\/span>Alongside IFG\u2019s intellectual property BrandAlley is also acquiring the logistics operation and customer service division out of administration<\/h6>\n<hr\/>\n<p>BrandAlley has bought certain assets of the multi-platform online business Internet Fusion Group (IFG) as part of its expansion plans.<\/p>\n<p>The premium and luxury online retailer snapped up the group which includes Country Attire and Surfdome which it called \u201ca significant strategic opportunity\u201d to enhance its infrastructure, rendering BrandAlley operations \u201cmore cost-effective.\u201d<\/p>\n<p>In addition to IFG\u2019s intellectual property across multiple domains, BrandAlley is acquiring the logistics operation and customer service division out of administration, saving over 125 jobs.<\/p>\n<hr\/>\n<h5><strong>Subscribe to Retail Gazette for free<\/strong><\/h5>\n<p><span class=\"x_al\">Sign up\u00a0here\u00a0to g<\/span><span class=\"x_al\">et the latest news straight into your inbox each morning<\/span><\/p>\n<hr\/>\n<p>BrandAlley said it will not trade from IFG domains and will not be purchasing IFG\u2019s existing payables or stock, but ensured that current customer orders with carriers will be delivered.<\/p>\n<p>The investment comes at a time of focused growth for BrandAlley, following 15 consecutive years of strong trading and multiple acquisitions including Achica, Cocosa, Lombok and BrandAlley France.<\/p>\n<p>BrandAlley chief executive Rob Feldmann said: \u201cThe IFG customer is very much aligned to our existing customer profile and the acquisition will enhance our existing operational structure to deliver the best possible service for our members. We look forward to welcoming over 125 new employees from IFG to the BrandAlley family, all of whom will be key in driving our exceptional customer experience.\u201d<\/p>\n<p><em><strong>Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/strong><\/em><\/p>\n<\/p><\/div>\n<footer>\n<\/footer>\n<\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\/\/ Surfdome owner Internet Fusion Group has been bought by online retailer BrandAlley \/\/ Alongside IFG\u2019s intellectual property BrandAlley is also acquiring the logistics operation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-9216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazines"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=9216"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9216\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/9217"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=9216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=9216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=9216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}