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<\/div>\n\/\/<\/span> Sainsbury\u2019s has launched its \u2018Pocket Friendly Prices\u2019 campaign across its convenience stores this week<\/h6>\n\/\/ <\/span>The move follows the debut of Nectar Prices last week<\/h6>\nSainsbury\u2019s has debuted a new price campaign within its convenience stores to promote \u2018Pocket Friendly Prices\u2019.<\/span><\/p>\nThe grocer introduced signage into its 800 c-stores earlier this week, according to The Grocer, showcasing the low prices of products including own-brand chicken breasts, butter and cherry tomatoes.<\/span><\/p>\nSainsbury\u2019s is ramping up its value credentials amid the cost-of-living crisis, which has seen many shoppers switch to discounters Aldi and Lidl.<\/span><\/p>\nEarlier this year, Lidl revealed it had won \u00a3120m of spend from what it termed \u201cpremium-priced supermarkets\u201d over the past year, with nearly \u00a311m coming from Sainsbury\u2019s, M&S and Waitrose customers in January this year alone.\u00a0<\/span><\/p>\nLast week, Sainsbury\u2019s launched a new loyalty initiative Nectar Prices, emulating Tesco\u2019s Clubcard Prices.<\/span><\/p>\nNectar cardholders now have instant access to discounts on 300 items, including<\/span> Nescafe Gold Blend instant coffee and Heinz Baked Beans.<\/span><\/p>\nHowever, Nectar Prices is not be available in the supermarket\u2019s local format, concessions or petrol stations.<\/span><\/p>\nSainsbury\u2019s boss Simon Roberts has vowed to keep prices low as the cost-of-living crisis rages on.\u00a0<\/span><\/p>\nSubscribe to Retail Gazette for free<\/strong><\/h5>\nSign up\u00a0here\u00a0to g<\/span>et the latest news straight into your inbox each morning<\/span><\/p>\nProfits at the grocer declined in the first half of its last financial year on the back of its investment in price.<\/span><\/p>\nSainsbury\u2019s CEO Simon Roberts said at the time: \u201c<\/span>We really get how tough it is for millions of households right now. Customers are watching every penny and every pound and we know that they are relying on us to keep food prices as low as we can.<\/span><\/p>\n\u00a0\u201cWe will have invested more than \u00a3500 million by March 2023 in keeping prices lower by cutting our costs at a faster rate than our competitors, meaning we have more firepower to battle inflation.<\/span><\/p>\n\u201cOver the past year and a half we have consistently passed on less price inflation than our competitors and I am confident we have never been better value.\u201d<\/span><\/p>\n
Sainsbury\u2019s has debuted a new price campaign within its convenience stores to promote \u2018Pocket Friendly Prices\u2019.<\/span><\/p>\n The grocer introduced signage into its 800 c-stores earlier this week, according to The Grocer, showcasing the low prices of products including own-brand chicken breasts, butter and cherry tomatoes.<\/span><\/p>\n Sainsbury\u2019s is ramping up its value credentials amid the cost-of-living crisis, which has seen many shoppers switch to discounters Aldi and Lidl.<\/span><\/p>\n Earlier this year, Lidl revealed it had won \u00a3120m of spend from what it termed \u201cpremium-priced supermarkets\u201d over the past year, with nearly \u00a311m coming from Sainsbury\u2019s, M&S and Waitrose customers in January this year alone.\u00a0<\/span><\/p>\n Last week, Sainsbury\u2019s launched a new loyalty initiative Nectar Prices, emulating Tesco\u2019s Clubcard Prices.<\/span><\/p>\n Nectar cardholders now have instant access to discounts on 300 items, including<\/span> Nescafe Gold Blend instant coffee and Heinz Baked Beans.<\/span><\/p>\n However, Nectar Prices is not be available in the supermarket\u2019s local format, concessions or petrol stations.<\/span><\/p>\n Sainsbury\u2019s boss Simon Roberts has vowed to keep prices low as the cost-of-living crisis rages on.\u00a0<\/span><\/p>\n Sign up\u00a0here\u00a0to g<\/span>et the latest news straight into your inbox each morning<\/span><\/p>\n Profits at the grocer declined in the first half of its last financial year on the back of its investment in price.<\/span><\/p>\n Sainsbury\u2019s CEO Simon Roberts said at the time: \u201c<\/span>We really get how tough it is for millions of households right now. Customers are watching every penny and every pound and we know that they are relying on us to keep food prices as low as we can.<\/span><\/p>\n \u00a0\u201cWe will have invested more than \u00a3500 million by March 2023 in keeping prices lower by cutting our costs at a faster rate than our competitors, meaning we have more firepower to battle inflation.<\/span><\/p>\n \u201cOver the past year and a half we have consistently passed on less price inflation than our competitors and I am confident we have never been better value.\u201d<\/span><\/p>\nSubscribe to Retail Gazette for free<\/strong><\/h5>\n