{"id":9105,"date":"2023-04-15T13:32:10","date_gmt":"2023-04-15T13:32:10","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/jason-scot-show-episode-304-shoptalk-2023-recap\/"},"modified":"2023-04-15T13:32:10","modified_gmt":"2023-04-15T13:32:10","slug":"jason-scot-show-episode-304-shoptalk-2023-recap","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/jason-scot-show-episode-304-shoptalk-2023-recap\/","title":{"rendered":"Jason &#038; Scot Show Episode 304 ShopTalk 2023 Recap"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<p>A weekly podcast with the latest e-commerce news and events. Episode 304 is an recap of ShopTalk 2023.<\/p>\n<p> <span id=\"more-29856\"\/><\/p>\n<p><meta charset=\"utf-8\"\/><strong>Subscribe<\/strong>:<\/p>\n<figure><iframe loading=\"lazy\" style=\"border: none;\" src=\"http:\/\/html5-player.libsyn.com\/embed\/episode\/id\/26478462\/height\/360\/width\/640\/theme\/standard-mini\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/no-cache\/true\/\" width=\"640\" height=\"360\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">?<\/span><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">?<\/span><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">?<\/span><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">?<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">?<\/span><\/iframe><\/figure>\n<p>ShopTalk 2023 took place at the Mandalay Bay in Las Vegas March 26 \u2013 March 29th, and seems fully back to pre-pandemic levels. Over 10,000 attendees, 600 exhibitors, and 50,000 one on one meetings, make ShopTalk the premiere digital commerce event in the US.<\/p>\n<p>In this episode we recap everything you may have missed if you couldn\u2019t make it to Las Vegas. We also briefly discuss e-commerce in Brazil, around Jason\u2019s recent trip to S\u00e3o Paulo.<\/p>\n<p>Key Themes At ShopTalk this year:<\/p>\n<ul>\n<li>Retail Media Networks<\/li>\n<li>Social Commerce and Shoppable Video<\/li>\n<li>Artificial Intelligence<\/li>\n<li>Retailers Becoming Plaforms<\/li>\n<\/ul>\n<p><strong>Don\u2019t forget to like our\u00a0facebook page, and if you enjoyed this episode please write us a review on itunes.<\/strong><\/p>\n<p>Episode 304 of the Jason &amp; Scot show was recorded on Thursday, April 6th 2023<span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 id=\"chapter\">Transcript<\/h2>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[0:23]<\/small>\u00a0<span title=\"0:23 - 0:25\" data-start=\"00:00:23.135\" data-end=\"00:00:25.400\" data-spk=\"0\" data-label=\"Jason\">Welcome to the Jason and Scot show\u00a0<\/span><span title=\"0:25 - 0:38\" data-start=\"00:00:25.305\" data-end=\"00:00:38.428\" data-spk=\"0\" data-label=\"Jason\">this is episode 304 being recorded on Thursday April 6th 2023 I\u2019m your host Jason retailgeek Goldberg and as usual I\u2019m here with your co-host Scot Wingo.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[0:39]<\/small>\u00a0<span title=\"0:39 - 0:48\" data-start=\"00:00:38.615\" data-end=\"00:00:48.373\" data-spk=\"1\" data-label=\"Scot\">Hey JC and welcome back Jason Scott show listeners Jason you\u2019ve been burning up the frequent flyer miles I was have all your trips been.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[0:48]<\/small>\u00a0<span title=\"0:48 - 0:53\" data-start=\"00:00:48.368\" data-end=\"00:00:53.433\" data-spk=\"0\" data-label=\"Jason\">I have I just I did a double header I was just in Las Vegas for shoptalk,\u00a0<\/span><span title=\"0:54 - 1:01\" data-start=\"00:00:53.638\" data-end=\"00:01:01.431\" data-spk=\"0\" data-label=\"Jason\">and then sadly I had to cut out of shoptalk a little early and head down South America to meet with a bunch of pupusas\u00a0<\/span><span title=\"1:01 - 1:10\" data-start=\"00:01:01.281\" data-end=\"00:01:09.657\" data-spk=\"0\" data-label=\"Jason\">clients I don\u2019t I\u2019m not sure I said the portal right there pupusas clients in Brazil so I got two visits Apollo for my second time.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[1:10]<\/small>\u00a0<span title=\"1:10 - 1:20\" data-start=\"00:01:09.862\" data-end=\"00:01:19.831\" data-spk=\"1\" data-label=\"Scot\">People say I don\u2019t know you could be in the manual or how to how to pronounce your company\u2019s name.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[1:20]<\/small>\u00a0<span title=\"1:20 - 1:26\" data-start=\"00:01:19.531\" data-end=\"00:01:26.471\" data-spk=\"0\" data-label=\"Jason\">But it\u2019s got you sound more like relaxed and laid-back than you usually do why is that.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[1:26]<\/small>\u00a0<span title=\"1:26 - 1:38\" data-start=\"00:01:26.171\" data-end=\"00:01:37.876\" data-spk=\"1\" data-label=\"Scot\">Yeah I am coming to you live from my spring break come down here at the North Carolina coast J tone and apologize I\u2019m not up to my usual audio quality I know that\u2019s going to drive you crazy but\u00a0<\/span><span title=\"1:38 - 1:42\" data-start=\"00:01:37.846\" data-end=\"00:01:41.818\" data-spk=\"1\" data-label=\"Scot\">it\u2019s been three hundred four episodes we can have a low Fidelity one for me.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[1:42]<\/small>\u00a0<span title=\"1:42 - 1:45\" data-start=\"00:01:41.734\" data-end=\"00:01:44.792\" data-spk=\"0\" data-label=\"Jason\">Low Fidelity Scott is still better than high-fidelity.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[1:44]<\/small>\u00a0<span title=\"1:44 - 1:47\" data-start=\"00:01:44.492\" data-end=\"00:01:47.400\" data-spk=\"1\" data-label=\"Scot\">No thank you I appreciate that.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[1:47]<\/small>\u00a0<span title=\"1:47 - 1:49\" data-start=\"00:01:47.136\" data-end=\"00:01:49.167\" data-spk=\"0\" data-label=\"Jason\">Yeah and is it nice down there.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[1:49]<\/small>\u00a0<span title=\"1:49 - 2:00\" data-start=\"00:01:49.402\" data-end=\"00:01:59.839\" data-spk=\"1\" data-label=\"Scot\">It is we\u2019re having good weather it\u2019s nice and sunny not its usual heat so it\u2019s kind of a 78 but it\u2019s nice it\u2019s got fun to walk in the beach when it\u2019s not blazing hot.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[2:00]<\/small>\u00a0<span title=\"2:00 - 2:02\" data-start=\"00:01:59.707\" data-end=\"00:02:01.504\" data-spk=\"0\" data-label=\"Jason\">Yeah I was going to say I\u2019ll take that.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[2:01]<\/small>\u00a0<span title=\"2:01 - 2:05\" data-start=\"00:02:01.324\" data-end=\"00:02:04.784\" data-spk=\"1\" data-label=\"Scot\">Yeah probably better than Chicago her have to say.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[2:05]<\/small>\u00a0<span title=\"2:05 - 2:18\" data-start=\"00:02:04.587\" data-end=\"00:02:17.554\" data-spk=\"0\" data-label=\"Jason\">Yeah it has just in the last couple days warmed up we hit 70 yesterday and then it did back down to 50 today but I\u2019m heading out on spring break this weekend as well so I\u2019m looking forward to some warmer weather also.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[2:18]<\/small>\u00a0<span title=\"2:18 - 2:21\" data-start=\"00:02:17.554\" data-end=\"00:02:21.472\" data-spk=\"1\" data-label=\"Scot\">Yeah you\u2019re going to a more exotic location I\u2019m jealous.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[2:22]<\/small>\u00a0<span title=\"2:22 - 2:35\" data-start=\"00:02:22.001\" data-end=\"00:02:34.878\" data-spk=\"0\" data-label=\"Jason\">Yeah yeah we\u2019re a family and I are going to the Caribbean so that it is purportedly very warm there so just desperately trying to get all the last stuff done here so that we can go without any guilt.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[2:35]<\/small>\u00a0<span title=\"2:35 - 2:40\" data-start=\"00:02:35.167\" data-end=\"00:02:39.992\" data-spk=\"1\" data-label=\"Scot\">Poop including publishing a podcast I love it your dedication is admirable.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[2:38]<\/small>\u00a0<span title=\"2:38 - 2:48\" data-start=\"00:02:37.823\" data-end=\"00:02:48.170\" data-spk=\"0\" data-label=\"Jason\">That is priority number one I can\u2019t we can\u2019t leave without all our listeners that let me hear it at shoptalk that we haven\u2019t been publishing quite as frequently as they\u2019d like.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[2:48]<\/small>\u00a0<span title=\"2:48 - 3:00\" data-start=\"00:02:47.870\" data-end=\"00:03:00.188\" data-spk=\"1\" data-label=\"Scot\">Yeah it\u2019s a between all the things you have going on it\u2019s been a little harder this year but we\u2019ll we\u2019re getting this one in the can before we jump into the e-commerce have you been tracking the Mandalorian.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[3:00]<\/small>\u00a0<span title=\"3:00 - 3:12\" data-start=\"00:02:59.924\" data-end=\"00:03:11.653\" data-spk=\"0\" data-label=\"Jason\">You know I have it\u2019s another great season I feel like we\u2019re treated to like like you know Premiere movie Caliber content every week now it\u2019s amazing.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[3:12]<\/small>\u00a0<span title=\"3:12 - 3:27\" data-start=\"00:03:11.858\" data-end=\"00:03:26.514\" data-spk=\"1\" data-label=\"Scot\">Yeah I\u2019m really enjoying no spoilers part of our policy that I\u2019m enjoying the storyline and it\u2019s kind of a fun adventure to see we\u2019re going to take this the filoni verse is pretty interesting and enjoyable because they call it.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[3:25]<\/small>\u00a0<span title=\"3:25 - 3:30\" data-start=\"00:03:25.240\" data-end=\"00:03:29.518\" data-spk=\"0\" data-label=\"Jason\">Indeed did you get fooled by any April Fool\u2019s jokes.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[3:30]<\/small>\u00a0<span title=\"3:30 - 3:34\" data-start=\"00:03:29.837\" data-end=\"00:03:33.671\" data-spk=\"1\" data-label=\"Scot\">I didn\u2019t know it was on a weekend this time so.<\/span><br \/><span title=\"3:34 - 3:44\" data-start=\"00:03:34.212\" data-end=\"00:03:44.066\" data-spk=\"1\" data-label=\"Scot\">Yeah I feel like usually at work is when I get get kind of caught up in those things but in the ones I saw a companies do were just like so outrageously silly.<\/span><br \/><span title=\"3:45 - 3:57\" data-start=\"00:03:44.566\" data-end=\"00:03:56.968\" data-spk=\"1\" data-label=\"Scot\">A lot of them when you\u2019re in a recessionary period of doing layoffs the stuff that kind of it\u2019s hard to hard to be super jovial so a lot of them were either kind of hit flat or we\u2019re just going like not not really rocket industry.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[3:57]<\/small>\u00a0<span title=\"3:57 - 3:57\" data-start=\"00:03:56.878\" data-end=\"00:03:57.479\" data-spk=\"0\" data-label=\"Jason\">Yeah.<\/span><br \/><span title=\"3:58 - 4:07\" data-start=\"00:03:58.044\" data-end=\"00:04:07.069\" data-spk=\"0\" data-label=\"Jason\">I I made a LinkedIn post asking why it seems like all these companies are only like really Innovative one day a year with cool product releases.<\/span><br \/><span title=\"4:08 - 4:18\" data-start=\"00:04:08.247\" data-end=\"00:04:18.180\" data-spk=\"0\" data-label=\"Jason\">I thought that would be a like pretty transparent comment and I got like 20 comments back talking about why companies aren\u2019t Innovative anymore.<\/span><br \/><span title=\"4:19 - 4:32\" data-start=\"00:04:19.382\" data-end=\"00:04:31.796\" data-spk=\"0\" data-label=\"Jason\">Mike I was kind of referencing all the the fake April Fool\u2019s products I watched a product in AI based tool that puts your name on the exclusion list when you buy a product so you get to stop seeing ads for it.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[4:32]<\/small>\u00a0<span title=\"4:32 - 4:35\" data-start=\"00:04:32.338\" data-end=\"00:04:35.155\" data-spk=\"1\" data-label=\"Scot\">I thought is that real or that was April Fool joke.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[4:35]<\/small>\u00a0<span title=\"4:35 - 4:41\" data-start=\"00:04:34.861\" data-end=\"00:04:41.086\" data-spk=\"0\" data-label=\"Jason\">There was an April Fool\u2019s joke but the feedback I got is very clear that if someone does want to build that,\u00a0<\/span><span title=\"4:41 - 4:54\" data-start=\"00:04:41.279\" data-end=\"00:04:53.711\" data-spk=\"0\" data-label=\"Jason\">um they could definitely make some money I thought it was funny because it\u2019s a feature built into every advertising platform there\u2019s nothing stopping anyone from doing it that\u2019s why I thought it was funny.<\/span><br \/><span title=\"4:54 - 5:04\" data-start=\"00:04:53.976\" data-end=\"00:05:03.819\" data-spk=\"0\" data-label=\"Jason\">But apparently like taking the email address of all the people you sell something too and uploading it to a server via an API is too hard.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[5:05]<\/small>\u00a0<span title=\"5:05 - 5:18\" data-start=\"00:05:04.811\" data-end=\"00:05:18.247\" data-spk=\"1\" data-label=\"Scot\">Well the problem is I only you know I\u2019m okay with you pitching the other products it\u2019s just not the one I just thought so so it seems like the way you pitched it was much broader based like my whole I would never hear from you again.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[5:19]<\/small>\u00a0<span title=\"5:19 - 5:26\" data-start=\"00:05:18.746\" data-end=\"00:05:25.750\" data-spk=\"0\" data-label=\"Jason\">Yeah maybe I I mean I wrote it on a plane on the way home from Brazil so we\u2019ve.<\/span><br \/><span title=\"5:27 - 5:32\" data-start=\"00:05:27.287\" data-end=\"00:05:31.773\" data-spk=\"0\" data-label=\"Jason\">But you will be happy to know that I use mid journey to create a logo for the new.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[5:32]<\/small>\u00a0<span title=\"5:32 - 5:35\" data-start=\"00:05:32.464\" data-end=\"00:05:35.324\" data-spk=\"1\" data-label=\"Scot\">Uncle yeah I\u2019ve been really enjoying the journey it\u2019s been a lot.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[5:35]<\/small>\u00a0<span title=\"5:35 - 5:39\" data-start=\"00:05:35.024\" data-end=\"00:05:39.044\" data-spk=\"0\" data-label=\"Jason\">I know you\u2019re getting good at it you\u2019ve uploaded some pretty cool images.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[5:39]<\/small>\u00a0<span title=\"5:39 - 5:43\" data-start=\"00:05:38.948\" data-end=\"00:05:43.004\" data-spk=\"1\" data-label=\"Scot\">Yeah I\u2019m the king of anything to do with penguins can have a lot of.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[5:41]<\/small>\u00a0<span title=\"5:41 - 5:45\" data-start=\"00:05:41.009\" data-end=\"00:05:44.861\" data-spk=\"0\" data-label=\"Jason\">I know you\u2019ve got some like penguins lounging on the beach.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[5:45]<\/small>\u00a0<span title=\"5:45 - 5:49\" data-start=\"00:05:44.951\" data-end=\"00:05:49.319\" data-spk=\"1\" data-label=\"Scot\">I\u2019m a very specific command engineer for anything to do with penguins.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[5:49]<\/small>\u00a0<span title=\"5:49 - 5:55\" data-start=\"00:05:49.206\" data-end=\"00:05:54.722\" data-spk=\"0\" data-label=\"Jason\">Yet another I\u2019m going to go vote for you on LinkedIn for that skill.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[5:55]<\/small>\u00a0<span title=\"5:55 - 6:08\" data-start=\"00:05:54.530\" data-end=\"00:06:08.068\" data-spk=\"1\" data-label=\"Scot\">My long hair looks kills the let\u2019s talk about your Brazil trip let\u2019s do that first because shoptalk I wasn\u2019t able to make it this year and I want to get kind of meaty on some of that stuff because\u00a0<\/span><span title=\"6:08 - 6:11\" data-start=\"00:06:08.014\" data-end=\"00:06:11.259\" data-spk=\"1\" data-label=\"Scot\">there\u2019s a lot of really good good topics that tell us about Brazil.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[6:11]<\/small>\u00a0<span title=\"6:11 - 6:23\" data-start=\"00:06:11.043\" data-end=\"00:06:23.108\" data-spk=\"0\" data-label=\"Jason\">Yeah so short trip to Brazil for those that aren\u2019t familiar with that market it\u2019s pretty interesting it\u2019s the largest market in Latin America people talk about latam all the time but the.<\/span><br \/><span title=\"6:23 - 6:31\" data-start=\"00:06:23.433\" data-end=\"00:06:31.437\" data-spk=\"0\" data-label=\"Jason\">The Dynamics in each country are wildly different and of course they speak a completely different language in Brazil than they do in the rest of Latin America so like.<\/span><\/p>\n<p><small>[6:32]<\/small>\u00a0<span title=\"6:32 - 6:35\" data-start=\"00:06:31.930\" data-end=\"00:06:35.289\" data-spk=\"0\" data-label=\"Jason\">It tends to be pretty variable country to Country,\u00a0<\/span><span title=\"6:36 - 6:43\" data-start=\"00:06:35.506\" data-end=\"00:06:43.479\" data-spk=\"0\" data-label=\"Jason\">the Retail Landscape in Brazil isn\u2019t super Dynamic are interesting there\u2019s some good retailers but there\u2019s nothing that would work.<\/span><\/p>\n<p><small>[6:44]<\/small>\u00a0<span title=\"6:44 - 6:58\" data-start=\"00:06:43.960\" data-end=\"00:06:57.751\" data-spk=\"0\" data-label=\"Jason\">Super exciting a revolutionary to anyone that\u2019s used to shopping in the US but e-commerce is a pretty interesting Battle Ground Amazon is not the incumbent there\u2019s a Marketplace you know well Mercado Libre that,\u00a0<\/span><span title=\"6:58 - 7:00\" data-start=\"00:06:57.992\" data-end=\"00:07:00.335\" data-spk=\"0\" data-label=\"Jason\">really focuses on Latin America.<\/span><br \/><span title=\"7:01 - 7:13\" data-start=\"00:07:00.768\" data-end=\"00:07:13.002\" data-spk=\"0\" data-label=\"Jason\">They\u2019re by far the largest Marketplace in Latin America and I think they\u2019re still bigger than Amazon but Amazon came to Brazil late and and people are speculating that they would have no chance that there\u2019s,\u00a0<\/span><span title=\"7:13 - 7:21\" data-start=\"00:07:13.200\" data-end=\"00:07:20.531\" data-spk=\"0\" data-label=\"Jason\">all these laws that are unfriendly to expats and mercado Libre had a local presence in Brazil and all this stuff,\u00a0<\/span><span title=\"7:21 - 7:28\" data-start=\"00:07:20.700\" data-end=\"00:07:28.006\" data-spk=\"0\" data-label=\"Jason\">and my sense is both companies are doing really well and continuing to thrive.<\/span><br \/><span title=\"7:28 - 7:42\" data-start=\"00:07:28.349\" data-end=\"00:07:41.887\" data-spk=\"0\" data-label=\"Jason\">E-commerce is growing similar to the US like they tend to be 10 to 15% a year growth for ecommons 4% for retail and both Mercado Libre and Amazon which are by far the two biggest players in Brazil are both growing,\u00a0<\/span><span title=\"7:42 - 7:46\" data-start=\"00:07:42.026\" data-end=\"00:07:45.679\" data-spk=\"0\" data-label=\"Jason\">much faster than that industry average so.<\/span><br \/><span title=\"7:46 - 7:53\" data-start=\"00:07:46.142\" data-end=\"00:07:53.377\" data-spk=\"0\" data-label=\"Jason\">I haven\u2019t been there for years ago and back now four years ago people are like Amazon\u2019s the new guy and we don\u2019t think they\u2019ll make it and I think,\u00a0<\/span><span title=\"7:54 - 8:03\" data-start=\"00:07:53.515\" data-end=\"00:08:02.571\" data-spk=\"0\" data-label=\"Jason\">like in most other markets what they\u2019ve learned is that if Amazon is really serious about your Market there they\u2019re definitely going to be able to win over Shoppers and they,\u00a0<\/span><span title=\"8:03 - 8:10\" data-start=\"00:08:02.733\" data-end=\"00:08:09.860\" data-spk=\"0\" data-label=\"Jason\">open the ton of infrastructure and they seem to be a credible competitor but it\u2019s kind of fun to be in a market where there\u2019s two a gentleman.<\/span><br \/><span title=\"8:11 - 8:13\" data-start=\"00:08:11.032\" data-end=\"00:08:12.750\" data-spk=\"0\" data-label=\"Jason\">Competitors.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[8:13]<\/small>\u00a0<span title=\"8:13 - 8:19\" data-start=\"00:08:13.201\" data-end=\"00:08:18.837\" data-spk=\"1\" data-label=\"Scot\">Yeah and then did you go to anywhere else in South America just presume.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[8:19]<\/small>\u00a0<span title=\"8:19 - 8:26\" data-start=\"00:08:18.537\" data-end=\"00:08:25.699\" data-spk=\"0\" data-label=\"Jason\">Saturday just Brazil and just how Paulo which is biggest city and in Latin America like 22 million,\u00a0<\/span><span title=\"8:26 - 8:36\" data-start=\"00:08:25.802\" data-end=\"00:08:35.560\" data-spk=\"0\" data-label=\"Jason\">people in the metro area the digital stuff that was fun to me in Brazil so you know I like to talk about these Chinese companies that are doing really well in the US Xi\u2019an,\u00a0<\/span><span title=\"8:36 - 8:47\" data-start=\"00:08:35.699\" data-end=\"00:08:46.617\" data-spk=\"0\" data-label=\"Jason\">and she and is doing a bunch of experiments in Brazil that they\u2019re not doing anywhere else so in most of the country Shion is a direct-to-consumer model where they have deals with a bunch of factories,\u00a0<\/span><span title=\"8:47 - 8:53\" data-start=\"00:08:46.780\" data-end=\"00:08:53.005\" data-spk=\"0\" data-label=\"Jason\">and they they sell direct to Consumer the in Brazil there a marketplace with three-piece hours.<\/span><\/p>\n<p><small>[8:54]<\/small>\u00a0<span title=\"8:54 - 8:57\" data-start=\"00:08:53.864\" data-end=\"00:08:57.055\" data-spk=\"0\" data-label=\"Jason\">And so that\u2019s their first pilot for 3p,\u00a0<\/span><span title=\"8:57 - 9:09\" data-start=\"00:08:57.133\" data-end=\"00:09:09.253\" data-spk=\"0\" data-label=\"Jason\">and I don\u2019t know if it\u2019s related to this or not but there\u2019s a long time SoftBank exact who led like a hundred million dollar investment in Chien who\u2019s based in Latin America and just took a job as like.<\/span><br \/><span title=\"9:10 - 9:18\" data-start=\"00:09:09.632\" data-end=\"00:09:18.123\" data-spk=\"0\" data-label=\"Jason\">The head of Sheehan and Latin America and so it seems like they they definitely have a vested interest in the market.<\/span><br \/><span title=\"9:19 - 9:28\" data-start=\"00:09:18.604\" data-end=\"00:09:27.749\" data-spk=\"0\" data-label=\"Jason\">So it\u2019s kind of interesting to see how well she ends doing there like they are here and then you know Tim ooh is only a three-month-old company it\u2019s a pen duo duo,\u00a0<\/span><span title=\"9:28 - 9:38\" data-start=\"00:09:27.936\" data-end=\"00:09:37.844\" data-spk=\"0\" data-label=\"Jason\">company that has done really well here in the US with app downloads and they did the Super Bowl ads and very similarly they are making a huge,\u00a0<\/span><span title=\"9:38 - 9:52\" data-start=\"00:09:38.073\" data-end=\"00:09:52.200\" data-spk=\"0\" data-label=\"Jason\">advertising investment in Brazil and getting a lot of traction so that was interesting all of Latin America is having an inflation problem right now and it\u2019s kind of interesting Brazil has had this horrible inflation problem for a long time and so there\u2019s almost a way in which.<\/span><\/p>\n<p><small>[9:53]<\/small>\u00a0<span title=\"9:53 - 9:54\" data-start=\"00:09:52.795\" data-end=\"00:09:53.810\" data-spk=\"0\" data-label=\"Jason\">Brazil is.<\/span><br \/><span title=\"9:54 - 10:06\" data-start=\"00:09:54.232\" data-end=\"00:10:06.321\" data-spk=\"0\" data-label=\"Jason\">Doing economy is doing better than a lot of other Latin America economies because they are today already felt the pain of the like truly massive inflation that like makes our inflation seems silly.<\/span><br \/><span title=\"10:07 - 10:14\" data-start=\"00:10:06.730\" data-end=\"00:10:14.187\" data-spk=\"0\" data-label=\"Jason\">So that was interesting and then the to me the most geeky coolest thing of all although controversial is during the pandemic,\u00a0<\/span><span title=\"10:14 - 10:22\" data-start=\"00:10:14.398\" data-end=\"00:10:21.578\" data-spk=\"0\" data-label=\"Jason\">the Brazilian government launched a government-sponsored instant payment system so I got.<\/span><br \/><span title=\"10:22 - 10:31\" data-start=\"00:10:22.084\" data-end=\"00:10:31.031\" data-spk=\"0\" data-label=\"Jason\">A digital wallet but the distinction between instant payments and digital wallets digital wallets can hold like credit cards and traditional forms of payment instant payment is kind of like.<\/span><\/p>\n<p><small>[10:33]<\/small>\u00a0<span title=\"10:33 - 10:37\" data-start=\"00:10:33.098\" data-end=\"00:10:36.968\" data-spk=\"0\" data-label=\"Jason\">You know do direct withdrawal from transfers from One bank to another,\u00a0<\/span><span title=\"10:37 - 10:50\" data-start=\"00:10:37.226\" data-end=\"00:10:49.647\" data-spk=\"0\" data-label=\"Jason\">um and so they launched this National digital instant payment system called pics and so if you\u2019re a merchant you can accept pics and you don\u2019t have to pay any credit card interchange fees,\u00a0<\/span><span title=\"10:50 - 11:03\" data-start=\"00:10:49.827\" data-end=\"00:11:03.245\" data-spk=\"0\" data-label=\"Jason\">you get your money instantly from the consumer there\u2019s all the the you know typical anti-fraud and consumer protection stuff in it and it launched in the middle of the pandemic in 2020 and today it\u2019s,\u00a0<\/span><span title=\"11:03 - 11:09\" data-start=\"00:11:03.426\" data-end=\"00:11:09.489\" data-spk=\"0\" data-label=\"Jason\">used by seventy percent of the Brazilian population so I have to be honest like there\u2019s.<\/span><br \/><span title=\"11:10 - 11:17\" data-start=\"00:11:09.982\" data-end=\"00:11:17.385\" data-spk=\"0\" data-label=\"Jason\">In one sense a little jealous because I believe there\u2019s a lot of digital experiences that get held back in the US because it\u2019s such a pain in the neck to pay for stuff.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[11:18]<\/small>\u00a0<span title=\"11:18 - 11:27\" data-start=\"00:11:18.244\" data-end=\"00:11:27.432\" data-spk=\"1\" data-label=\"Scot\">Yeah for a while most of Latin America with Zod and always had it explained to me that it was kind of like,\u00a0<\/span><span title=\"11:28 - 11:41\" data-start=\"00:11:27.606\" data-end=\"00:11:40.628\" data-spk=\"1\" data-label=\"Scot\">they like to pass cash because the inflation problem they like to keep cash for than in the bank they don\u2019t trust the banking system a lot of times so there\u2019s this pic thing replacing that that Zod is the most popular payment mechanism.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[11:40]<\/small>\u00a0<span title=\"11:40 - 11:54\" data-start=\"00:11:40.346\" data-end=\"00:11:54.130\" data-spk=\"0\" data-label=\"Jason\">Yeah it definitely has online there still is some cod4 sure it depends on the delivery window of the goods Mercado Libre an Amazon deliver like unsurprisingly fast,\u00a0<\/span><span title=\"11:54 - 12:02\" data-start=\"00:11:54.263\" data-end=\"00:12:01.533\" data-spk=\"0\" data-label=\"Jason\">but like so you earned order furniture from magazine luiza and it\u2019s going to get delivered two weeks from now like the.<\/span><br \/><span title=\"12:02 - 12:11\" data-start=\"00:12:01.978\" data-end=\"00:12:10.583\" data-spk=\"0\" data-label=\"Jason\">You want to settle up at point of delivery not at point of order because of that that currency fluctuation or but at least you did.<\/span><br \/><span title=\"12:11 - 12:16\" data-start=\"00:12:11.250\" data-end=\"00:12:16.255\" data-spk=\"0\" data-label=\"Jason\">So yeah I don\u2019t know the exact breakdown but it just.<\/span><br \/><span title=\"12:17 - 12:25\" data-start=\"00:12:16.592\" data-end=\"00:12:24.939\" data-spk=\"0\" data-label=\"Jason\">It\u2019s interesting to have this like super ubiquitous payment and part of me and I believe the last time I was in Brazil this that didn\u2019t exist yet,\u00a0<\/span><span title=\"12:25 - 12:39\" data-start=\"00:12:25.161\" data-end=\"00:12:39.487\" data-spk=\"0\" data-label=\"Jason\">and there wasn\u2019t a lot of Regulation so everybody and their brother was launching a digital payment method and they were all like a bunch of them were like fraudulent and sketchy and like I went down there and met like a client that was like a chocolatier that made chocolate,\u00a0<\/span><span title=\"12:40 - 12:51\" data-start=\"00:12:39.751\" data-end=\"00:12:50.892\" data-spk=\"0\" data-label=\"Jason\">and they\u2019re like and we have our own digital wallet you\u2019re just like why does this country need 400 digital wallets and so part of me imagines that this pic system was sort of.<\/span><br \/><span title=\"12:51 - 12:54\" data-start=\"00:12:51.157\" data-end=\"00:12:54.377\" data-spk=\"0\" data-label=\"Jason\">In response to the private sector running amok.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[12:55]<\/small>\u00a0<span title=\"12:55 - 13:06\" data-start=\"00:12:54.738\" data-end=\"00:13:06.473\" data-spk=\"1\" data-label=\"Scot\">Ankle and then how was the flight there and back there in ours there in our time zone right but you but it\u2019s kind of a long flight they\u2019re in.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[13:06]<\/small>\u00a0<span title=\"13:06 - 13:16\" data-start=\"00:13:06.173\" data-end=\"00:13:15.691\" data-spk=\"0\" data-label=\"Jason\">They\u2019re so sad Paulo is a slightly more East so for me from Chicago it\u2019s two hours ahead for you they\u2019d be one hour ahead of you.<\/span><br \/><span title=\"13:16 - 13:27\" data-start=\"00:13:16.311\" data-end=\"00:13:26.658\" data-spk=\"0\" data-label=\"Jason\">The flight from Chicago would be uneventful it\u2019s about a 10 hour direct flight but you can\u2019t get there from Las Vegas so I had to go as Vegas.<\/span><br \/><span title=\"13:27 - 13:35\" data-start=\"00:13:26.947\" data-end=\"00:13:35.425\" data-spk=\"0\" data-label=\"Jason\">To Dulles which is the wrong direction and then and then down and I had a tight connection I was super nervous,\u00a0<\/span><span title=\"13:36 - 13:43\" data-start=\"00:13:35.594\" data-end=\"00:13:43.405\" data-spk=\"0\" data-label=\"Jason\">everything went went perfectly I\u2019m sitting in my comfortable seat on the plane for the last leg of the flight down there and I say to myself.<\/span><br \/><span title=\"13:44 - 13:48\" data-start=\"00:13:43.682\" data-end=\"00:13:47.798\" data-spk=\"0\" data-label=\"Jason\">All green lights and right then the engine conked out on our plate.<\/span><br \/><span title=\"13:49 - 13:56\" data-start=\"00:13:49.252\" data-end=\"00:13:55.513\" data-spk=\"0\" data-label=\"Jason\">Went back to the gate so at the airport for like 5 hours and yeah it ended up being a 24-hour traveled.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[13:56]<\/small>\u00a0<span title=\"13:56 - 14:00\" data-start=\"00:13:56.169\" data-end=\"00:14:00.194\" data-spk=\"1\" data-label=\"Scot\">I hate this map can be recovered.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[13:59]<\/small>\u00a0<span title=\"13:59 - 14:03\" data-start=\"00:13:58.548\" data-end=\"00:14:02.682\" data-spk=\"0\" data-label=\"Jason\">But lucky fresh Jason and exhausted Jason aren\u2019t all that different.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[14:03]<\/small>\u00a0<span title=\"14:03 - 14:08\" data-start=\"00:14:03.434\" data-end=\"00:14:07.531\" data-spk=\"1\" data-label=\"Scot\">Just kind of pull the string and you just start talking.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[14:07]<\/small>\u00a0<span title=\"14:07 - 14:20\" data-start=\"00:14:07.334\" data-end=\"00:14:20.036\" data-spk=\"0\" data-label=\"Jason\">Exactly and it is definitely true that my travel muscles have atrophied so like I don\u2019t know just not quite as routine as it used to be for me.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[14:21]<\/small>\u00a0<span title=\"14:21 - 14:28\" data-start=\"00:14:20.596\" data-end=\"00:14:27.602\" data-spk=\"1\" data-label=\"Scot\">Yeah give me a rundown of shoptalk what was all the good good sessions there.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[14:27]<\/small>\u00a0<span title=\"14:27 - 14:38\" data-start=\"00:14:27.374\" data-end=\"00:14:38.202\" data-spk=\"0\" data-label=\"Jason\">Yeah well so high level this was the shoptalk the definitely felt like back to normal hundred percent like so there were over 10,000 people there which I think was the attendance of 29.<\/span><br \/><span title=\"14:39 - 14:41\" data-start=\"00:14:38.671\" data-end=\"00:14:41.495\" data-spk=\"0\" data-label=\"Jason\">19 if I\u2019m remembering right.<\/span><br \/><span title=\"14:42 - 14:51\" data-start=\"00:14:41.898\" data-end=\"00:14:50.881\" data-spk=\"0\" data-label=\"Jason\">It felt super vibrant and busy and you know you couldn\u2019t get a Starbucks because there was a super long line for the first time that I remember you couldn\u2019t get a hotel room at the show Hotel.<\/span><br \/><span title=\"14:51 - 14:57\" data-start=\"00:14:51.350\" data-end=\"00:14:57.317\" data-spk=\"0\" data-label=\"Jason\">And so a ton of people were having to stay off site which is a little bit of a bummer.<\/span><br \/><span title=\"14:58 - 15:06\" data-start=\"00:14:57.738\" data-end=\"00:15:05.970\" data-spk=\"0\" data-label=\"Jason\">The thing that has grown a ton is you know shoptalk offers this Meetup service.<\/span><br \/><span title=\"15:06 - 15:13\" data-start=\"00:15:06.307\" data-end=\"00:15:13.301\" data-spk=\"0\" data-label=\"Jason\">You know where it\u2019s kind of like Tinder B2B Tinder right like you give a list of.<\/span><br \/><span title=\"15:14 - 15:24\" data-start=\"00:15:13.608\" data-end=\"00:15:24.033\" data-spk=\"0\" data-label=\"Jason\">Potential customers you want to meet and they give a list of vendors they want to meet and if you both swipe right like they booked a meeting so shoptalk booked 50,000 meetings,\u00a0<\/span><span title=\"15:24 - 15:31\" data-start=\"00:15:24.280\" data-end=\"00:15:31.304\" data-spk=\"0\" data-label=\"Jason\">for this event and you can you can go online and get you know Google pictures of the meeting space.<\/span><br \/><span title=\"15:32 - 15:35\" data-start=\"00:15:31.605\" data-end=\"00:15:35.294\" data-spk=\"0\" data-label=\"Jason\">It\u2019s way bigger than the exhibit space so I give it was a.<\/span><br \/><span title=\"15:36 - 15:42\" data-start=\"00:15:35.673\" data-end=\"00:15:42.114\" data-spk=\"0\" data-label=\"Jason\">Pretty interesting Dynamic and people felt like because it was double opt-in that the quality of the meetings was pretty good.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[15:43]<\/small>\u00a0<span title=\"15:43 - 15:52\" data-start=\"00:15:42.944\" data-end=\"00:15:51.675\" data-spk=\"1\" data-label=\"Scot\">Yeah and that\u2019s where this is popular in Europe for a while and then most you should have never did it but it sounds like we\u2019re moving to that where\u00a0<\/span><span title=\"15:52 - 16:01\" data-start=\"00:15:51.639\" data-end=\"00:16:01.481\" data-spk=\"1\" data-label=\"Scot\">as a retailer if you agree to X number of meetings they\u2019ll pay for your Compu of flight the ticket to the show in a room is it kind of how it works.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[16:01]<\/small>\u00a0<span title=\"16:01 - 16:07\" data-start=\"00:16:01.248\" data-end=\"00:16:06.649\" data-spk=\"0\" data-label=\"Jason\">Yeah and they still have that so yes if you agree to a number of meetings you get comp to the show,\u00a0<\/span><span title=\"16:07 - 16:19\" data-start=\"00:16:06.674\" data-end=\"00:16:18.691\" data-spk=\"0\" data-label=\"Jason\">I\u2019m not sure about if they comp your hotel room or not I don\u2019t remember but um they used to kind of aggressively sell these meetings to vendors and back then Menders were like the meetings are Hidden Mist because you get a lot of kind of.<\/span><br \/><span title=\"16:19 - 16:25\" data-start=\"00:16:19.052\" data-end=\"00:16:25.295\" data-spk=\"0\" data-label=\"Jason\">Major people that were just using the meetings as a way to fund their trip and that weren\u2019t really interested in the products.<\/span><br \/><span title=\"16:26 - 16:34\" data-start=\"00:16:25.783\" data-end=\"00:16:34.243\" data-spk=\"0\" data-label=\"Jason\">My sense is that they they stopped doing that heavy cell and they now make the meetings free if both people opt-in.<\/span><br \/><span title=\"16:35 - 16:44\" data-start=\"00:16:34.688\" data-end=\"00:16:43.923\" data-spk=\"0\" data-label=\"Jason\">You don\u2019t you can be a vendor and get as many meetings as you want with people that that agree to see you and the only people that are required to take a meaning are these retailers that get their trip.<\/span><br \/><span title=\"16:44 - 16:49\" data-start=\"00:16:44.206\" data-end=\"00:16:49.055\" data-spk=\"0\" data-label=\"Jason\">Um but they still get to pick from amongst the people that want to meet with them so,\u00a0<\/span><span title=\"16:49 - 16:57\" data-start=\"00:16:49.200\" data-end=\"00:16:56.543\" data-spk=\"0\" data-label=\"Jason\">it sounds like a little more voluntary and it sounds like it\u2019s working better and the inside trade show baseball,\u00a0<\/span><span title=\"16:57 - 17:12\" data-start=\"00:16:56.645\" data-end=\"00:17:11.583\" data-spk=\"0\" data-label=\"Jason\">the guy that founded this show and sold it Anil apparently started a company to write the software to manage all these meetings and he sells it as a service and apparently,\u00a0<\/span><span title=\"17:12 - 17:20\" data-start=\"00:17:11.800\" data-end=\"00:17:19.605\" data-spk=\"0\" data-label=\"Jason\">that\u2019s another business that\u2019s taken off for an eel that a bunch of shows are now using this this be to be tender software.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[17:20]<\/small>\u00a0<span title=\"17:20 - 17:23\" data-start=\"00:17:20.255\" data-end=\"00:17:23.479\" data-spk=\"1\" data-label=\"Scot\">Like I never misses an angle gotta respect that.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[17:22]<\/small>\u00a0<span title=\"17:22 - 17:24\" data-start=\"00:17:22.039\" data-end=\"00:17:23.908\" data-spk=\"0\" data-label=\"Jason\">Yeah I do.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[17:24]<\/small>\u00a0<span title=\"17:24 - 17:25\" data-start=\"00:17:23.700\" data-end=\"00:17:25.176\" data-spk=\"1\" data-label=\"Scot\">Always gotta hustle goner.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[17:26]<\/small>\u00a0<span title=\"17:26 - 17:31\" data-start=\"00:17:25.603\" data-end=\"00:17:31.071\" data-spk=\"0\" data-label=\"Jason\">I do I you know normally I\u2019m anti serial entrepreneurs but you know occasionally someone wins me over.<\/span><br \/><span title=\"17:34 - 17:41\" data-start=\"00:17:33.913\" data-end=\"00:17:40.529\" data-spk=\"0\" data-label=\"Jason\">So that was kind of the vibe felt back lots of people were super kind and came up and,\u00a0<\/span><span title=\"17:41 - 17:49\" data-start=\"00:17:40.734\" data-end=\"00:17:49.128\" data-spk=\"0\" data-label=\"Jason\">told me how much they appreciate the show and how much they regret that you weren\u2019t there there are some people that feel a little abandoned that feel like,\u00a0<\/span><span title=\"17:49 - 17:59\" data-start=\"00:17:49.327\" data-end=\"00:17:58.586\" data-spk=\"0\" data-label=\"Jason\">you have your new get spiffy family better than you of your old e-commerce.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[18:00]<\/small>\u00a0<span title=\"18:00 - 18:04\" data-start=\"00:17:59.813\" data-end=\"00:18:04.229\" data-spk=\"1\" data-label=\"Scot\">They can visit with us every so often on the podcast.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[18:04]<\/small>\u00a0<span title=\"18:04 - 18:05\" data-start=\"00:18:03.935\" data-end=\"00:18:04.884\" data-spk=\"0\" data-label=\"Jason\">Exactly,\u00a0<\/span><span title=\"18:05 - 18:15\" data-start=\"00:18:05.082\" data-end=\"00:18:15.111\" data-spk=\"0\" data-label=\"Jason\">so that was kind of the vibe and then you know as per usual they had bunch of Keynotes they had a bunch of track content,\u00a0<\/span><span title=\"18:15 - 18:22\" data-start=\"00:18:15.238\" data-end=\"00:18:21.889\" data-spk=\"0\" data-label=\"Jason\">they had a big vibrant trade show booth and this this meeting space.<\/span><br \/><span title=\"18:22 - 18:29\" data-start=\"00:18:22.166\" data-end=\"00:18:28.980\" data-spk=\"0\" data-label=\"Jason\">And I kind of divided all the themes of the show into four big themes and the first thing I should tell you is,\u00a0<\/span><span title=\"18:29 - 18:33\" data-start=\"00:18:29.179\" data-end=\"00:18:33.253\" data-spk=\"0\" data-label=\"Jason\">the first day of the show after about three key notes I made a tweet that like,\u00a0<\/span><span title=\"18:33 - 18:43\" data-start=\"00:18:33.457\" data-end=\"00:18:42.771\" data-spk=\"0\" data-label=\"Jason\">the shop Todd drinking game this year is retail media networks and generative AI that you have to drink every time each one of those things came up and it got like.<\/span><br \/><span title=\"18:43 - 18:49\" data-start=\"00:18:43.048\" data-end=\"00:18:48.834\" data-spk=\"0\" data-label=\"Jason\">Five thousand retweets so it seems like there is pretty violent,\u00a0<\/span><span title=\"18:49 - 18:58\" data-start=\"00:18:49.069\" data-end=\"00:18:58.334\" data-spk=\"0\" data-label=\"Jason\">agreement on those two themes so as it turned out those were two of the big themes was retail media networks and generative Ai and then the other two,\u00a0<\/span><span title=\"18:59 - 19:04\" data-start=\"00:18:58.551\" data-end=\"00:19:03.881\" data-spk=\"0\" data-label=\"Jason\">that I like to talk about our kind of the social commerce video Commerce.<\/span><br \/><span title=\"19:04 - 19:10\" data-start=\"00:19:04.194\" data-end=\"00:19:10.184\" data-spk=\"0\" data-label=\"Jason\">Progression and then this last one that we\u2019ll talk about at the end called platforms.<\/span><\/p>\n<p><small>[19:11]<\/small>\u00a0<span title=\"19:11 - 19:19\" data-start=\"00:19:10.780\" data-end=\"00:19:19.240\" data-spk=\"0\" data-label=\"Jason\">So the first one retail media networks it\u2019s pretty interesting like everybody is talking about this stuff,\u00a0<\/span><span title=\"19:19 - 19:33\" data-start=\"00:19:19.385\" data-end=\"00:19:32.971\" data-spk=\"0\" data-label=\"Jason\">there are now like we\u2019re tracking over 40 retailers that have launched a retail media Network so there\u2019s there\u2019s a huge fragmentation problem for brands that want to or need to advertise on these things,\u00a0<\/span><span title=\"19:33 - 19:35\" data-start=\"00:19:33.175\" data-end=\"00:19:35.428\" data-spk=\"0\" data-label=\"Jason\">because all 40 of them have.<\/span><br \/><span title=\"19:36 - 19:44\" data-start=\"00:19:35.741\" data-end=\"00:19:43.967\" data-spk=\"0\" data-label=\"Jason\">Different infrastructures and tools and most notably they have completely different metrics and success criteria so there\u2019s no way to I.<\/span><br \/><span title=\"19:44 - 19:47\" data-start=\"00:19:44.316\" data-end=\"00:19:47.266\" data-spk=\"0\" data-label=\"Jason\">Apples to Apples how well your investment in any of these.<\/span><br \/><span title=\"19:48 - 20:02\" data-start=\"00:19:47.543\" data-end=\"00:20:02.067\" data-spk=\"0\" data-label=\"Jason\">These networks is working but there are a ton of sessions from the brand side talking about you know if and how you should be playing on retail networks there were a ton of sessions including one I did from the retailer side talking about how you should think about,\u00a0<\/span><span title=\"20:02 - 20:06\" data-start=\"00:20:02.247\" data-end=\"00:20:06.237\" data-spk=\"0\" data-label=\"Jason\">launching a retail Network and use it there are a bunch of.<\/span><br \/><span title=\"20:07 - 20:17\" data-start=\"00:20:06.562\" data-end=\"00:20:17.372\" data-spk=\"0\" data-label=\"Jason\">The kind of Legacy vendors that have been known for these retail media networks like citrus add which is owned by my parent company and then pretty oh but there were also,\u00a0<\/span><span title=\"20:18 - 20:23\" data-start=\"00:20:17.582\" data-end=\"00:20:23.194\" data-spk=\"0\" data-label=\"Jason\">37 startups that were you know launching new businesses to help either retailers,\u00a0<\/span><span title=\"20:23 - 20:29\" data-start=\"00:20:23.453\" data-end=\"00:20:28.789\" data-spk=\"0\" data-label=\"Jason\">manager retail media Network or Brands advertised on a retail media Network so.<\/span><\/p>\n<p><small>[20:30]<\/small>\u00a0<span title=\"20:30 - 20:42\" data-start=\"00:20:29.865\" data-end=\"00:20:42.201\" data-spk=\"0\" data-label=\"Jason\">Ton of taka talking about it I did a session that was interesting at least to me that was slightly broader than just retail media networks it what I was asked to talk about all the ways retailers could monetize data.<\/span><br \/><span title=\"20:43 - 20:50\" data-start=\"00:20:42.610\" data-end=\"00:20:50.295\" data-spk=\"0\" data-label=\"Jason\">Um and I had with me Nadine AA Julie jannetty who\u2019s the VP of,\u00a0<\/span><span title=\"20:50 - 20:54\" data-start=\"00:20:50.494\" data-end=\"00:20:54.105\" data-spk=\"0\" data-label=\"Jason\">marketing for Vitamin Shoppe,\u00a0<\/span><span title=\"20:54 - 21:04\" data-start=\"00:20:54.196\" data-end=\"00:21:03.624\" data-spk=\"0\" data-label=\"Jason\">and so I kind of put together this framework for my session hey there\u2019s three ways retailers can make money on data they can sell their data they can rent their data and they could use their data and,\u00a0<\/span><span title=\"21:04 - 21:13\" data-start=\"00:21:03.762\" data-end=\"00:21:12.896\" data-spk=\"0\" data-label=\"Jason\">for sale I talked about all these examples like Walmart illuminate or Amazon premium analytics or Kroger\u2019s data,\u00a0<\/span><span title=\"21:13 - 21:27\" data-start=\"00:21:13.028\" data-end=\"00:21:26.825\" data-spk=\"0\" data-label=\"Jason\">licensing arm or even selling data to iri for use we talked about how you could use that data in like personalization engines and generative AI engines and in targeted marketing campaigns,\u00a0<\/span><span title=\"21:27 - 21:34\" data-start=\"00:21:26.939\" data-end=\"00:21:33.777\" data-spk=\"0\" data-label=\"Jason\">but the rent version was all about how you could use that data to launch and improve a retail media.<\/span><\/p>\n<p><small>[21:34]<\/small>\u00a0<span title=\"21:34 - 21:42\" data-start=\"00:21:34.114\" data-end=\"00:21:41.835\" data-spk=\"0\" data-label=\"Jason\">And the reason I call that renting is increasingly the big Trend in the successful retail media networks is,\u00a0<\/span><span title=\"21:42 - 21:50\" data-start=\"00:21:42.028\" data-end=\"00:21:49.797\" data-spk=\"0\" data-label=\"Jason\">selling ads that don\u2019t appear on your own website so either off-site digitally so,\u00a0<\/span><span title=\"21:50 - 21:57\" data-start=\"00:21:49.924\" data-end=\"00:21:57.032\" data-spk=\"0\" data-label=\"Jason\">I would buy retail media Network ad from Walmart that appears on Facebook and the reason I would do that is\u00a0<\/span><span title=\"21:57 - 22:07\" data-start=\"00:21:57.015\" data-end=\"00:22:06.689\" data-spk=\"0\" data-label=\"Jason\">because Walmart has better first-party data than I do since I can\u2019t use a local look-alike audience from Facebook anymore to build the exact audience I want\u00a0<\/span><span title=\"22:07 - 22:15\" data-start=\"00:22:06.539\" data-end=\"00:22:15.402\" data-spk=\"0\" data-label=\"Jason\">Walmart can so if I pay them to run an ad for me they can Target that add much better than I can and so the biggest retail media networks are,\u00a0<\/span><span title=\"22:15 - 22:21\" data-start=\"00:22:15.462\" data-end=\"00:22:20.564\" data-spk=\"0\" data-label=\"Jason\">getting a lot of traction with these sort of off-site AD units,\u00a0<\/span><span title=\"22:21 - 22:36\" data-start=\"00:22:20.588\" data-end=\"00:22:35.562\" data-spk=\"0\" data-label=\"Jason\">and then the other big thing that everyone is doing is trying to figure out how to move more of these ad units into the store and most retailers still get more eyeballs in more more footfalls in the store and then they do on their website and so they\u2019re able to monetize the store space.<\/span><br \/><span title=\"22:36 - 22:50\" data-start=\"00:22:35.911\" data-end=\"00:22:49.642\" data-spk=\"0\" data-label=\"Jason\">That\u2019s really interesting and increasingly these retailers are offering these clean rooms where you can kind of bring your data and they bring their data and you can you can kind of rent some customer Insight by,\u00a0<\/span><span title=\"22:50 - 22:55\" data-start=\"00:22:49.762\" data-end=\"00:22:55.476\" data-spk=\"0\" data-label=\"Jason\">by in an anonymous way matching your data up with the retailers to get more insight about what your customers are doing.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[22:57]<\/small>\u00a0<span title=\"22:57 - 23:05\" data-start=\"00:22:56.534\" data-end=\"00:23:05.139\" data-spk=\"1\" data-label=\"Scot\">Yeah and this is maybe just back up for listeners this is all really out of the IDF a and a TT changes right so,\u00a0<\/span><span title=\"23:05 - 23:16\" data-start=\"00:23:05.211\" data-end=\"00:23:15.991\" data-spk=\"1\" data-label=\"Scot\">so Apple till third-party tracking and then Google followed and all this first-party data is now worth its kind of gold dust because they have the best clothes look data,\u00a0<\/span><span title=\"23:16 - 23:19\" data-start=\"00:23:16.088\" data-end=\"00:23:19.224\" data-spk=\"1\" data-label=\"Scot\">is that a fair characterization why this is now a thing.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[23:19]<\/small>\u00a0<span title=\"23:19 - 23:23\" data-start=\"00:23:18.960\" data-end=\"00:23:23.094\" data-spk=\"0\" data-label=\"Jason\">It is I would say it\u2019s a it\u2019s a conflation of two things one of them is that\u00a0<\/span><span title=\"23:23 - 23:35\" data-start=\"00:23:23.016\" data-end=\"00:23:35.347\" data-spk=\"0\" data-label=\"Jason\">that the first party data from the Facebook\u2019s and Google\u2019s got depreciated by by these more stringent privacy restrictions but then the second thing that happened is\u00a0<\/span><span title=\"23:35 - 23:40\" data-start=\"00:23:35.257\" data-end=\"00:23:40.346\" data-spk=\"0\" data-label=\"Jason\">grocery e-commerce more than doubled and in\u00a0<\/span><span title=\"23:40 - 23:46\" data-start=\"00:23:40.322\" data-end=\"00:23:45.598\" data-spk=\"0\" data-label=\"Jason\">Inconvenient Truth of grocery e-commerce is that it\u2019s wildly unprofitable so there\u2019s all of this,\u00a0<\/span><span title=\"23:46 - 24:00\" data-start=\"00:23:45.713\" data-end=\"00:23:59.647\" data-spk=\"0\" data-label=\"Jason\">margin pressure on retailers specifically in grocery and so if you look at the retail media networks that are doing the best it\u2019s Amazon Walmart Kroger you know that are the three biggest grocers in the US.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[24:00]<\/small>\u00a0<span title=\"24:00 - 24:12\" data-start=\"00:23:59.546\" data-end=\"00:24:11.984\" data-spk=\"1\" data-label=\"Scot\">And then what is if a brand wants to be on like 10 of the 40 of these how do they do that it\u2019s just they just hire an agency to manage it all are there some tools developed coming along they\u2019ll do.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[24:12]<\/small>\u00a0<span title=\"24:12 - 24:23\" data-start=\"00:24:12.062\" data-end=\"00:24:23.449\" data-spk=\"0\" data-label=\"Jason\">So you could do it in-house every one of these networks offer some sort of tool at the moment these are all pretty rudimentary so if you compare the the,\u00a0<\/span><span title=\"24:24 - 24:33\" data-start=\"00:24:23.672\" data-end=\"00:24:32.691\" data-spk=\"0\" data-label=\"Jason\">instrumentation for these things too like the instrumentation for buying an ad on Google it\u2019s like it\u2019s several Generations behind but,\u00a0<\/span><span title=\"24:33 - 24:42\" data-start=\"00:24:32.872\" data-end=\"00:24:41.789\" data-spk=\"0\" data-label=\"Jason\">in most cases it requires human intervention so in most of these these networks like you\u2019re literally calling a sales guy to place an ad for you which is.<\/span><\/p>\n<p><small>[24:42]<\/small>\u00a0<span title=\"24:42 - 24:45\" data-start=\"00:24:42.210\" data-end=\"00:24:45.460\" data-spk=\"0\" data-label=\"Jason\">Pretty archaic right like obviously\u00a0<\/span><span title=\"24:45 - 24:57\" data-start=\"00:24:45.419\" data-end=\"00:24:57.220\" data-spk=\"0\" data-label=\"Jason\">the brands that want to do this themselves want to do it in a more automated way and so that this is where Amazon\u2019s the most ahead of anyone else and you know as you can imagine the bigger.<\/span><br \/><span title=\"24:58 - 25:07\" data-start=\"00:24:57.611\" data-end=\"00:25:07.291\" data-spk=\"0\" data-label=\"Jason\">Companies have little better instrumentation than the than the you know kind of mid-tier retailers are in are certainly then any independent retailer.<\/span><br \/><span title=\"25:08 - 25:08\" data-start=\"00:25:07.562\" data-end=\"00:25:08.445\" data-spk=\"0\" data-label=\"Jason\">So\u00a0<\/span><span title=\"25:09 - 25:21\" data-start=\"00:25:08.560\" data-end=\"00:25:21.028\" data-spk=\"0\" data-label=\"Jason\">the instrumentation is pretty rudimentary you can use an agency like like mine or many of our good competitors to do this for you I would say the trend while a lot of people use us right now,\u00a0<\/span><span title=\"25:21 - 25:32\" data-start=\"00:25:21.167\" data-end=\"00:25:32.205\" data-spk=\"0\" data-label=\"Jason\">in the long run they want to be able to do this themselves and not pay a middleman to do it for them so they\u2019re they\u2019re all putting pressure on the retailers to offer better tools and then there are third-party tools,\u00a0<\/span><span title=\"25:32 - 25:36\" data-start=\"00:25:32.422\" data-end=\"00:25:35.822\" data-spk=\"0\" data-label=\"Jason\">um that try to learn the,\u00a0<\/span><span title=\"25:36 - 25:49\" data-start=\"00:25:35.991\" data-end=\"00:25:48.778\" data-spk=\"0\" data-label=\"Jason\">the different data vulgarities and metrics from each of these platforms and kind of be a universal translator and I described many of these as like the channel advisor of retail media Networks\u00a0<\/span><span title=\"25:49 - 25:58\" data-start=\"00:25:48.700\" data-end=\"00:25:58.170\" data-spk=\"0\" data-label=\"Jason\">and I actually think Channel advisor may offer a product in this space now too but like if you.<\/span><\/p>\n<p><small>[25:59]<\/small>\u00a0<span title=\"25:59 - 26:05\" data-start=\"00:25:58.579\" data-end=\"00:26:05.153\" data-spk=\"0\" data-label=\"Jason\">Longtime friend of the show Melissa from Pat view as a tool that that,\u00a0<\/span><span title=\"26:05 - 26:15\" data-start=\"00:26:05.381\" data-end=\"00:26:15.398\" data-spk=\"0\" data-label=\"Jason\">is it is getting a lot of traction in this space there\u2019s some traditional ad automation tools like kin shoe and what\u2019s now sky,\u00a0<\/span><span title=\"26:16 - 26:16\" data-start=\"00:26:15.609\" data-end=\"00:26:16.299\" data-spk=\"0\" data-label=\"Jason\">um<\/span><\/p>\n<p><small>[26:17]<\/small>\u00a0<span title=\"26:17 - 26:27\" data-start=\"00:26:17.466\" data-end=\"00:26:27.308\" data-spk=\"0\" data-label=\"Jason\">Do all this stuff so there\u2019s a lot of competition for tools the tools are replacing a lot of inherent deficiencies in the in the media networks at the.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[26:28]<\/small>\u00a0<span title=\"26:28 - 26:41\" data-start=\"00:26:28.048\" data-end=\"00:26:40.985\" data-spk=\"1\" data-label=\"Scot\">Yeah yeah I like this one too many problem so I wouldn\u2019t be surprised of Channel those are spoken in there and then if you did it for Amazon like most of the verdict had done you know then it\u2019s easy to add multiples.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[26:41]<\/small>\u00a0<span title=\"26:41 - 26:48\" data-start=\"00:26:40.931\" data-end=\"00:26:47.871\" data-spk=\"0\" data-label=\"Jason\">Yeah and you know everybody started with Amazon and they\u2019re now starting to expand and so.<\/span><br \/><span title=\"26:48 - 26:58\" data-start=\"00:26:48.232\" data-end=\"00:26:58.285\" data-spk=\"0\" data-label=\"Jason\">You know there\u2019s a lot of like coaching for people at different levels of maturity about all this stuff there were a bunch of retailers that came on and give case studies about how successful they\u2019ve been,\u00a0<\/span><span title=\"26:58 - 27:03\" data-start=\"00:26:58.357\" data-end=\"00:27:03.002\" data-spk=\"0\" data-label=\"Jason\">because these things are all pretty small they\u2019re growing really fast so like Ulta,\u00a0<\/span><span title=\"27:03 - 27:13\" data-start=\"00:27:03.081\" data-end=\"00:27:13.043\" data-spk=\"0\" data-label=\"Jason\">I gave a presentation and they talked about how their Regional media networks growing at 40% Macy\u2019s talked about how you know in this was kind of a sales pitch but like,\u00a0<\/span><span title=\"27:13 - 27:24\" data-start=\"00:27:13.158\" data-end=\"00:27:24.082\" data-spk=\"0\" data-label=\"Jason\">um how you know brands that bought their Premier retail media ads units like had 25% better sell-through than,\u00a0<\/span><span title=\"27:24 - 27:30\" data-start=\"00:27:24.154\" data-end=\"00:27:29.893\" data-spk=\"0\" data-label=\"Jason\">then brands that that did not so talking about the efficacy.<\/span><br \/><span title=\"27:30 - 27:43\" data-start=\"00:27:30.163\" data-end=\"00:27:43.010\" data-spk=\"0\" data-label=\"Jason\">The tracking and measurement of all these ads is super dubious right now by the way Uber did a presentation and I don\u2019t know if you\u2019ve noticed this an Uber lately but there they are weaning heavily into these ads as a new,\u00a0<\/span><span title=\"27:43 - 27:48\" data-start=\"00:27:43.197\" data-end=\"00:27:47.980\" data-spk=\"0\" data-label=\"Jason\">monetization Channel I feel like their way over the top like I keep.<\/span><br \/><span title=\"27:48 - 27:55\" data-start=\"00:27:48.317\" data-end=\"00:27:54.668\" data-spk=\"0\" data-label=\"Jason\">You know I\u2019m trying to book a flight to a ride to the airport and I\u2019ve got a click through I you know click around eight ads too.<\/span><\/p>\n<p><small>[27:55]<\/small>\u00a0<span title=\"27:55 - 27:58\" data-start=\"00:27:55.161\" data-end=\"00:27:58.339\" data-spk=\"0\" data-label=\"Jason\">To do that which is somewhat annoying.<\/span><br \/><span title=\"27:59 - 28:08\" data-start=\"00:27:58.604\" data-end=\"00:28:07.990\" data-spk=\"0\" data-label=\"Jason\">So there\u2019s a lot of positive momentum and everyone talking about this is the Panacea and this the way to make money to more nuanced interesting conversations a lot of people are like.<\/span><br \/><span title=\"28:08 - 28:18\" data-start=\"00:28:08.321\" data-end=\"00:28:18.320\" data-spk=\"0\" data-label=\"Jason\">Is this new like when you\u2019re talking about retail media networks moving in store like isn\u2019t that a hundred year old practice called Co-op advertising that like every retailers,\u00a0<\/span><span title=\"28:19 - 28:28\" data-start=\"00:28:18.578\" data-end=\"00:28:27.520\" data-spk=\"0\" data-label=\"Jason\">been doing I get in many ways this feels like kind of the digitization of a long-standing practice at retail and then you get into all these interesting questions.<\/span><\/p>\n<p><small>[28:28]<\/small>\u00a0<span title=\"28:28 - 28:42\" data-start=\"00:28:28.121\" data-end=\"00:28:42.116\" data-spk=\"0\" data-label=\"Jason\">Where\u2019s the money coming from that\u2019s going into these ads is it a zero-sum game is it like are they taking dollars from their trade budget that used to go to a store circular and buying an ad with it or is this marketing money that used to be going to Facebook and buying an ad with it,\u00a0<\/span><span title=\"28:42 - 28:50\" data-start=\"00:28:42.344\" data-end=\"00:28:49.525\" data-spk=\"0\" data-label=\"Jason\">all of those conversations came up and then for the first time because this has been the most hype thing in my world for.<\/span><\/p>\n<p><small>[28:50]<\/small>\u00a0<span title=\"28:50 - 28:57\" data-start=\"00:28:49.844\" data-end=\"00:28:57.276\" data-spk=\"0\" data-label=\"Jason\">I don\u2019t know two years 18 months for the first time you\u2019re starting to hear the stories that and it doesn\u2019t always work out right that like.<\/span><br \/><span title=\"28:58 - 29:06\" data-start=\"00:28:57.553\" data-end=\"00:29:05.893\" data-spk=\"0\" data-label=\"Jason\">It\u2019s a lot harder to do than it sounds like when you just see a PowerPoint presentation from a vendor that\u2019s trying to get you to buy their tool.<\/span><br \/><span title=\"29:06 - 29:17\" data-start=\"00:29:06.158\" data-end=\"00:29:16.728\" data-spk=\"0\" data-label=\"Jason\">And you know a bunch of these guys are kind of stumbling like the the amount of eyeballs you have to sell like drop off really fast after you get pissed Amazon and Walmart,\u00a0<\/span><span title=\"29:17 - 29:22\" data-start=\"00:29:16.933\" data-end=\"00:29:22.070\" data-spk=\"0\" data-label=\"Jason\">um and so you know it the fragmentation problem becomes a real problem for.<\/span><br \/><span title=\"29:22 - 29:33\" data-start=\"00:29:22.365\" data-end=\"00:29:33.379\" data-spk=\"0\" data-label=\"Jason\">For targeting and selling ads and we\u2019ve seen at least one one retailer Gap actually have to turn off the retail media Network and kind of,\u00a0<\/span><span title=\"29:34 - 29:36\" data-start=\"00:29:33.596\" data-end=\"00:29:36.041\" data-spk=\"0\" data-label=\"Jason\">give up and it makes perfect sense that they like,\u00a0<\/span><span title=\"29:36 - 29:48\" data-start=\"00:29:36.258\" data-end=\"00:29:47.843\" data-spk=\"0\" data-label=\"Jason\">wouldn\u2019t be successful because at the moment all the advertisers on these networks are what we would call endemic advertisers their people that are selling stuff through the retailer and so you know probably have some,\u00a0<\/span><span title=\"29:48 - 29:53\" data-start=\"00:29:48.048\" data-end=\"00:29:52.524\" data-spk=\"0\" data-label=\"Jason\">additional interest in having an add-on that retailers properties,\u00a0<\/span><span title=\"29:53 - 30:04\" data-start=\"00:29:52.759\" data-end=\"00:30:03.659\" data-spk=\"0\" data-label=\"Jason\">there are no insurance companies are car companies buying ads on any of these platforms and if you think about it what who the Gap does not have is any endemic advertisers right like they sell all their own stuff so.<\/span><br \/><span title=\"30:04 - 30:07\" data-start=\"00:30:04.050\" data-end=\"00:30:07.018\" data-spk=\"0\" data-label=\"Jason\">They just had a hard time I think selling enough adieu.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[30:08]<\/small>\u00a0<span title=\"30:08 - 30:14\" data-start=\"00:30:08.328\" data-end=\"00:30:13.706\" data-spk=\"1\" data-label=\"Scot\">Young sir wall she loves it because it\u2019s just pure margin was so much easier to sell a margin add than a product.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[30:14]<\/small>\u00a0<span title=\"30:14 - 30:22\" data-start=\"00:30:13.514\" data-end=\"00:30:21.584\" data-spk=\"0\" data-label=\"Jason\">I have a whole deck of CFO quotes talking about how like this is the greatest business I\u2019ve ever seen in my 30 year career as a retailer,\u00a0<\/span><span title=\"30:22 - 30:29\" data-start=\"00:30:21.716\" data-end=\"00:30:28.644\" data-spk=\"0\" data-label=\"Jason\">because they\u2019re like there\u2019s 75 percent gross margin businesses for a bunch of companies that are used to eight percent gross margin businesses.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[30:30]<\/small>\u00a0<span title=\"30:30 - 30:35\" data-start=\"00:30:29.654\" data-end=\"00:30:35.080\" data-spk=\"1\" data-label=\"Scot\">Yeah yet Game Changer it doesn\u2019t have to be it could be eight percent of Revenue and it\u2019ll drive likes it.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[30:35]<\/small>\u00a0<span title=\"30:35 - 30:45\" data-start=\"00:30:34.780\" data-end=\"00:30:44.665\" data-spk=\"0\" data-label=\"Jason\">No that\u2019s that\u2019s why I keep talking about like you know a bunch of these guys are like uber just announced that they\u2019re near a billion dollars in.<\/span><br \/><span title=\"30:45 - 30:54\" data-start=\"00:30:44.989\" data-end=\"00:30:54.369\" data-spk=\"0\" data-label=\"Jason\">Ads you know that\u2019s I don\u2019t know that could be a hundred billion dollars in gmv equivalent or 50 billion dollars in gmv equivalent for Gruber.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[30:54]<\/small>\u00a0<span title=\"30:54 - 31:01\" data-start=\"00:30:54.352\" data-end=\"00:31:00.625\" data-spk=\"1\" data-label=\"Scot\">Yeah they\u2019re actually they were one super annoying because I feel like there\u2019s a misalignment there because,\u00a0<\/span><span title=\"31:01 - 31:11\" data-start=\"00:31:00.715\" data-end=\"00:31:11.339\" data-spk=\"1\" data-label=\"Scot\">they\u2019ll say you\u2019re right is 3 minutes away and I\u2019ll show you an ad and then suddenly will be like 12 minutes away you\u2019re like wait a minute and then they yeah they almost intended to make you wait for the ride while.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[31:11]<\/small>\u00a0<span title=\"31:11 - 31:15\" data-start=\"00:31:11.429\" data-end=\"00:31:14.536\" data-spk=\"0\" data-label=\"Jason\">You\u2019re monetizing your bad service.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[31:14]<\/small>\u00a0<span title=\"31:14 - 31:19\" data-start=\"00:31:14.476\" data-end=\"00:31:18.568\" data-spk=\"1\" data-label=\"Scot\">Yeah yeah that one feels like that\u2019s kind of bad biopsy.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[31:18]<\/small>\u00a0<span title=\"31:18 - 31:20\" data-start=\"00:31:17.583\" data-end=\"00:31:20.394\" data-spk=\"0\" data-label=\"Jason\">Yeah and there\u2019s a controversy with all these things like you can,\u00a0<\/span><span title=\"31:21 - 31:32\" data-start=\"00:31:20.509\" data-end=\"00:31:32.335\" data-spk=\"0\" data-label=\"Jason\">you know what\u2019s the right level of this stuff to put in right like a little bit of advertising there\u2019s an argument that it\u2019s a customer amenity and helps a customer but but too much is super annoying right and in general,\u00a0<\/span><span title=\"31:32 - 31:46\" data-start=\"00:31:32.497\" data-end=\"00:31:46.480\" data-spk=\"0\" data-label=\"Jason\">why you know people start to start by sprinkling a little bit on this and it\u2019s not so objectionable but once they get addicted to it you know the first organic result on Amazon is now you know often well below the fold because everything above the folds been monitoring.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[31:48]<\/small>\u00a0<span title=\"31:48 - 31:50\" data-start=\"00:31:47.688\" data-end=\"00:31:49.995\" data-spk=\"1\" data-label=\"Scot\">Yeah.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[31:50]<\/small>\u00a0<span title=\"31:50 - 32:01\" data-start=\"00:31:49.707\" data-end=\"00:32:01.250\" data-spk=\"0\" data-label=\"Jason\">So that was the thing on retail media networks happily my company has like 50 subject matter experts in that that no more than me so I don\u2019t end up having to talk about that as much as I used to,\u00a0<\/span><span title=\"32:02 - 32:09\" data-start=\"00:32:01.509\" data-end=\"00:32:08.780\" data-spk=\"0\" data-label=\"Jason\">which I\u2019m frankly grateful for because I don\u2019t I don\u2019t like that business that much it\u2019s Louise interesting part of our whole Space to me,\u00a0<\/span><span title=\"32:09 - 32:21\" data-start=\"00:32:08.924\" data-end=\"00:32:21.176\" data-spk=\"0\" data-label=\"Jason\">but the next big Trend was the whole evolution of social commerce and I\u2019m kind of lumping shoppable video into social commerce so there were a bunch of platforms that gave Keynotes,\u00a0<\/span><span title=\"32:21 - 32:31\" data-start=\"00:32:21.279\" data-end=\"00:32:30.622\" data-spk=\"0\" data-label=\"Jason\">Bill ready is the CEO of Pinterest he gave a keynote and he had kind of an interesting metaphor he\u2019s like you know for a long time,\u00a0<\/span><span title=\"32:31 - 32:41\" data-start=\"00:32:30.755\" data-end=\"00:32:41.367\" data-spk=\"0\" data-label=\"Jason\">Pinterest has been kind of like the digital equivalent of window shopping except you are only window shopping at night when all the stores were closed and you weren\u2019t allowed to buy anything,\u00a0<\/span><span title=\"32:42 - 32:50\" data-start=\"00:32:41.505\" data-end=\"00:32:50.284\" data-spk=\"0\" data-label=\"Jason\">and he\u2019s like you know the big goal for Pinterest this year is to open up all those stores and let you buy the stuff that you\u2019re interested in right and he made.<\/span><br \/><span title=\"32:51 - 33:00\" data-start=\"00:32:50.555\" data-end=\"00:33:00.301\" data-spk=\"0\" data-label=\"Jason\">Yes um funny arguments you know there\u2019s there\u2019s a lot of objectionable stuff on a lot of these social media networks and negative sentiment and all this stuff and because.<\/span><\/p>\n<p><small>[33:01]<\/small>\u00a0<span title=\"33:01 - 33:05\" data-start=\"00:33:00.728\" data-end=\"00:33:04.814\" data-spk=\"0\" data-label=\"Jason\">Pinterest is mostly product-centric it kind of side steps a lot of those.<\/span><br \/><span title=\"33:05 - 33:19\" data-start=\"00:33:05.205\" data-end=\"00:33:19.326\" data-spk=\"0\" data-label=\"Jason\">Those controversies and so you know he talks about it is a much more brand safe platform than a lot of other social networks they launched a second product last year called shuffles which is kind of a.<\/span><br \/><span title=\"33:20 - 33:28\" data-start=\"00:33:19.597\" data-end=\"00:33:27.582\" data-spk=\"0\" data-label=\"Jason\">A gen Z version of Pinterest that\u2019s even more kind of shopping list Centric,\u00a0<\/span><span title=\"33:28 - 33:40\" data-start=\"00:33:27.805\" data-end=\"00:33:39.661\" data-spk=\"0\" data-label=\"Jason\">um it has and it has more video and short form video on that vis-\u00e0-vis Tick-Tock and so they announced that the show a bunch of shoppable features for shuffles for example.<\/span><br \/><span title=\"33:40 - 33:41\" data-start=\"00:33:40.016\" data-end=\"00:33:40.917\" data-spk=\"0\" data-label=\"Jason\">Um\u00a0<\/span><span title=\"33:41 - 33:52\" data-start=\"00:33:41.254\" data-end=\"00:33:51.967\" data-spk=\"0\" data-label=\"Jason\">They do have some live streaming which one of the conversations that this show is that you know mostly live streaming isn\u2019t very high volume and isn\u2019t working but what bill was saying in their case is,\u00a0<\/span><span title=\"33:52 - 34:01\" data-start=\"00:33:52.142\" data-end=\"00:34:01.444\" data-spk=\"0\" data-label=\"Jason\">they\u2019re using a i to chop up the live streaming video and turn it into short form video that\u2019s not live,\u00a0<\/span><span title=\"34:02 - 34:09\" data-start=\"00:34:01.582\" data-end=\"00:34:09.376\" data-spk=\"0\" data-label=\"Jason\">and that that\u2019s monetizing pretty well so so you know he gave a kind of interesting talk about.<\/span><\/p>\n<p><small>[34:10]<\/small>\u00a0<span title=\"34:10 - 34:19\" data-start=\"00:34:10.331\" data-end=\"00:34:19.056\" data-spk=\"0\" data-label=\"Jason\">Commerce getting social getting more Commerce E from his perspective Tik Tok was also a platinum sponsor they had a big booth,\u00a0<\/span><span title=\"34:19 - 34:24\" data-start=\"00:34:19.267\" data-end=\"00:34:24.092\" data-spk=\"0\" data-label=\"Jason\">um before shoptalk they launched the most robust,\u00a0<\/span><span title=\"34:24 - 34:38\" data-start=\"00:34:24.194\" data-end=\"00:34:38.021\" data-spk=\"0\" data-label=\"Jason\">checkout experience I\u2019ve seen on a social platform so they they have a multi-item cart called Tick Tock shop so you can add multiple items you can add actually add multiple items from different vendors all in a single Universal car,\u00a0<\/span><span title=\"34:38 - 34:50\" data-start=\"00:34:38.202\" data-end=\"00:34:49.540\" data-spk=\"0\" data-label=\"Jason\">and check out a lot of the things that I always point out are usually missing from social check out like in tick-tocks to take tax credit they\u2019ve added so this is a pretty robust,\u00a0<\/span><span title=\"34:50 - 34:54\" data-start=\"00:34:49.709\" data-end=\"00:34:53.807\" data-spk=\"0\" data-label=\"Jason\">shopping feature that they\u2019ve launched and when they launched it.<\/span><br \/><span title=\"34:54 - 35:09\" data-start=\"00:34:54.180\" data-end=\"00:35:09.046\" data-spk=\"0\" data-label=\"Jason\">It came with a Shopify integration so the first cuss clients that were on the shop we\u2019re all like Shopify customer so you know to me the most recognizable brand was packs on had a had their products on a tick tock shoptalk,\u00a0<\/span><span title=\"35:09 - 35:19\" data-start=\"00:35:09.268\" data-end=\"00:35:18.720\" data-spk=\"0\" data-label=\"Jason\">and then at shoptalk the announced the first customer that was using their Salesforce integration which is the Cosmetics company e.l.f.<\/span><\/p>\n<p><small>[35:19]<\/small>\u00a0<span title=\"35:19 - 35:24\" data-start=\"00:35:19.183\" data-end=\"00:35:23.534\" data-spk=\"0\" data-label=\"Jason\">Um and so so you know we\u2019re starting to see.<\/span><br \/><span title=\"35:24 - 35:31\" data-start=\"00:35:23.973\" data-end=\"00:35:30.889\" data-spk=\"0\" data-label=\"Jason\">More robust shopping features on at least the tick tock platform,\u00a0<\/span><span title=\"35:31 - 35:46\" data-start=\"00:35:31.063\" data-end=\"00:35:45.875\" data-spk=\"0\" data-label=\"Jason\">WhatsApp it\u2019s owned by meta they were pushing they were also Platinum sponsor they were pushing a lot of newcomers features that they built into their chat interface and so they\u2019re they\u2019re leaning heavily into this chat for business thing and they have what\u2019s called,\u00a0<\/span><span title=\"35:46 - 35:51\" data-start=\"00:35:46.122\" data-end=\"00:35:51.313\" data-spk=\"0\" data-label=\"Jason\">they\u2019ve had it for for Facebook and Instagram for a while now they\u2019re adding it to WhatsApp so you can kind of.<\/span><br \/><span title=\"35:52 - 36:00\" data-start=\"00:35:51.608\" data-end=\"00:36:00.129\" data-spk=\"0\" data-label=\"Jason\">Use WhatsApp is your customer service channel for asynchronous chat and you can natively sell stuff through that,\u00a0<\/span><span title=\"36:00 - 36:12\" data-start=\"00:36:00.213\" data-end=\"00:36:11.792\" data-spk=\"0\" data-label=\"Jason\">B dance which owns Tick-Tock and you know also one of the biggest Platforms in China they have a they have a couple apps now that are doing really well,\u00a0<\/span><span title=\"36:12 - 36:18\" data-start=\"00:36:11.841\" data-end=\"00:36:18.216\" data-spk=\"0\" data-label=\"Jason\">and you heard it here first on the show the up-and-coming one in the u.s. is called the laminate which is kind of,\u00a0<\/span><span title=\"36:18 - 36:26\" data-start=\"00:36:18.367\" data-end=\"00:36:25.529\" data-spk=\"0\" data-label=\"Jason\">Tik toks version of short form video Pinterest it\u2019s very product Centric wish you eccentric version of tick-tock,\u00a0<\/span><span title=\"36:26 - 36:30\" data-start=\"00:36:25.770\" data-end=\"00:36:30.036\" data-spk=\"0\" data-label=\"Jason\">and it\u2019s targeted at kind of gen Z,\u00a0<\/span><span title=\"36:30 - 36:37\" data-start=\"00:36:30.271\" data-end=\"00:36:36.880\" data-spk=\"0\" data-label=\"Jason\">users and they announced shopping features in eliminate so that was interesting,\u00a0<\/span><span title=\"36:37 - 36:49\" data-start=\"00:36:37.109\" data-end=\"00:36:48.568\" data-spk=\"0\" data-label=\"Jason\">Twitter had a I don\u2019t think Twitter had a formal presence that I saw but it kind of leaked during the show that they had applied for a license I didn\u2019t realize you.<\/span><\/p>\n<p><small>[36:49]<\/small>\u00a0<span title=\"36:49 - 36:54\" data-start=\"00:36:48.917\" data-end=\"00:36:54.204\" data-spk=\"0\" data-label=\"Jason\">I don\u2019t know who the governing body here is but to do in app payments so.<\/span><br \/><span title=\"36:54 - 37:04\" data-start=\"00:36:54.487\" data-end=\"00:37:04.071\" data-spk=\"0\" data-label=\"Jason\">You know you on musk likes his digital payments and so we try Twitter\u2019s moving there.<\/span><br \/><span title=\"37:04 - 37:13\" data-start=\"00:37:04.360\" data-end=\"00:37:12.700\" data-spk=\"0\" data-label=\"Jason\">Their shop gave a keynote the founder in Minecon gave a keynote,\u00a0<\/span><span title=\"37:13 - 37:19\" data-start=\"00:37:12.833\" data-end=\"00:37:18.830\" data-spk=\"0\" data-label=\"Jason\">and he talked about severe shop is a native we social commerce Marketplace,\u00a0<\/span><span title=\"37:19 - 37:29\" data-start=\"00:37:18.962\" data-end=\"00:37:29.171\" data-spk=\"0\" data-label=\"Jason\">um and he talked about how you know most social commerce experiences just suck and particularly the post-purchase experienced when you\u2019re going to get this stuff how you would return it,\u00a0<\/span><span title=\"37:29 - 37:38\" data-start=\"00:37:29.280\" data-end=\"00:37:38.209\" data-spk=\"0\" data-label=\"Jason\">the shipping confirmation all of all of that sort of stuff oh I forgot my promo code all of that sort of stuff most of these native checkout Schmitt are missing,\u00a0<\/span><span title=\"37:38 - 37:43\" data-start=\"00:37:38.251\" data-end=\"00:37:43.311\" data-spk=\"0\" data-label=\"Jason\">and so you know he kind of position very shop is a more robust version of all those and,\u00a0<\/span><span title=\"37:44 - 37:52\" data-start=\"00:37:43.569\" data-end=\"00:37:52.492\" data-spk=\"0\" data-label=\"Jason\">particularly interesting because they have a livestream feature and they\u2019re often called out as the livestream success story and he said live streaming is a mixed bag he\u2019s like,\u00a0<\/span><span title=\"37:53 - 38:01\" data-start=\"00:37:52.685\" data-end=\"00:38:01.368\" data-spk=\"0\" data-label=\"Jason\">live streaming converts way better than any of our other media types but it has way poor reach than any of our other media types so his thing was,\u00a0<\/span><span title=\"38:02 - 38:09\" data-start=\"00:38:01.609\" data-end=\"00:38:09.017\" data-spk=\"0\" data-label=\"Jason\">it\u2019s very hard to get people to watch your video live but when they do you can sell them some stuff.<\/span><\/p>\n<p><small>[38:09]<\/small>\u00a0<span title=\"38:09 - 38:17\" data-start=\"00:38:09.306\" data-end=\"00:38:17.208\" data-spk=\"0\" data-label=\"Jason\">And then the last keynote that was interesting to me in this whole social space is tapestry which is the parent company of coach,\u00a0<\/span><span title=\"38:17 - 38:26\" data-start=\"00:38:17.388\" data-end=\"00:38:26.077\" data-spk=\"0\" data-label=\"Jason\">talked about this whole notion that you know people used to discover stuff in store and now they\u2019re discovering new products they want to buy on,\u00a0<\/span><span title=\"38:26 - 38:29\" data-start=\"00:38:26.216\" data-end=\"00:38:28.601\" data-spk=\"0\" data-label=\"Jason\">Kamar on social media platforms,\u00a0<\/span><span title=\"38:29 - 38:40\" data-start=\"00:38:28.734\" data-end=\"00:38:39.814\" data-spk=\"0\" data-label=\"Jason\">and so sort of influencers are becoming the new Merchants for all these products and so they talked a lot about their their micro influencer campaign,\u00a0<\/span><span title=\"38:40 - 38:48\" data-start=\"00:38:39.892\" data-end=\"00:38:47.860\" data-spk=\"0\" data-label=\"Jason\">and I\u2019m always pretty getting interested tapestry turns all of the coach employees into micro influencers so they give,\u00a0<\/span><span title=\"38:48 - 38:57\" data-start=\"00:38:47.939\" data-end=\"00:38:56.603\" data-spk=\"0\" data-label=\"Jason\">tools to all their sales associates to kind of publish influencer content and they financially reward them for doing that so,\u00a0<\/span><span title=\"38:57 - 39:05\" data-start=\"00:38:56.832\" data-end=\"00:39:04.986\" data-spk=\"0\" data-label=\"Jason\">so a lot of cool interesting stuff in social commerce in short form video in the hallways there\u2019s still a lot of conversation about.<\/span><br \/><span title=\"39:05 - 39:13\" data-start=\"00:39:05.377\" data-end=\"00:39:13.020\" data-spk=\"0\" data-label=\"Jason\">How you measure this and how big is it going to get and you know are we going to catch up to China or we inherently different like they\u2019re all these kind of.<\/span><br \/><span title=\"39:13 - 39:26\" data-start=\"00:39:13.405\" data-end=\"00:39:26.186\" data-spk=\"0\" data-label=\"Jason\">You know open questions that are still out there but there was just a heck of a lot of talk about this whole problem of discoveries not happening on the stood in the store as much it\u2019s happening on social networks so,\u00a0<\/span><span title=\"39:26 - 39:32\" data-start=\"00:39:26.379\" data-end=\"00:39:31.816\" data-spk=\"0\" data-label=\"Jason\">you know how the heck do we make that Discovery happen as much as we\u2019d like it to.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[39:33]<\/small>\u00a0<span title=\"39:33 - 39:41\" data-start=\"00:39:32.730\" data-end=\"00:39:40.770\" data-spk=\"1\" data-label=\"Scot\">Yeah it\u2019s a fascinating problem the Pinterest guys have been at it forever and never really broken the code on it you think by now they would figure something out.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[39:41]<\/small>\u00a0<span title=\"39:41 - 39:47\" data-start=\"00:39:40.758\" data-end=\"00:39:47.115\" data-spk=\"0\" data-label=\"Jason\">Yeah this is the most explicitly I\u2019ve heard them say and we\u2019re all in on building Commerce features,\u00a0<\/span><span title=\"39:47 - 39:57\" data-start=\"00:39:47.332\" data-end=\"00:39:56.976\" data-spk=\"0\" data-label=\"Jason\">um the you know he talked about the progress they\u2019ve made on onboarding shoppable pins like you know a small percentage of all the pins on the site are,\u00a0<\/span><span title=\"39:57 - 40:04\" data-start=\"00:39:57.241\" data-end=\"00:40:03.983\" data-spk=\"0\" data-label=\"Jason\">are shoppable right and when I look at readers I have some retailers with huge catalogs and you know they could have.<\/span><br \/><span title=\"40:04 - 40:13\" data-start=\"00:40:04.392\" data-end=\"00:40:13.297\" data-spk=\"0\" data-label=\"Jason\">Millions tens of millions and a few cases hundreds of millions of skews and they might have like 6,000 shoppable pins on Pinterest right and so those pins.<\/span><br \/><span title=\"40:14 - 40:23\" data-start=\"00:40:13.664\" data-end=\"00:40:22.629\" data-spk=\"0\" data-label=\"Jason\">Do pretty well but it just like the the infrastructure of Pinterest isn\u2019t really there to handle these these massive catalogs yet.<\/span><br \/><span title=\"40:23 - 40:32\" data-start=\"00:40:23.074\" data-end=\"00:40:31.625\" data-spk=\"0\" data-label=\"Jason\">Sounds like they\u2019re working on it and by the way the CTO at Pinterest used to be the CTO at Walmart so he Jeremy King knows how to do Commerce at scale.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[40:33]<\/small>\u00a0<span title=\"40:33 - 40:34\" data-start=\"00:40:32.821\" data-end=\"00:40:34.419\" data-spk=\"1\" data-label=\"Scot\">Wow cool.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[40:35]<\/small>\u00a0<span title=\"40:35 - 40:40\" data-start=\"00:40:35.104\" data-end=\"00:40:40.175\" data-spk=\"0\" data-label=\"Jason\">So then my third trend is.<\/span><br \/><span title=\"40:41 - 40:49\" data-start=\"00:40:40.603\" data-end=\"00:40:49.345\" data-spk=\"0\" data-label=\"Jason\">Like the most megatrend of the year at the show and outside the show and they\u2019re actually a bunch of things that were like hinted at the show that then happen afterwards is the hole,\u00a0<\/span><span title=\"40:50 - 40:59\" data-start=\"00:40:49.544\" data-end=\"00:40:59.242\" data-spk=\"0\" data-label=\"Jason\">emergence of artificial intelligence and whether you want to generically talk about artificial intelligence or specifically about large language models or generative AI like theirs,\u00a0<\/span><span title=\"40:59 - 41:08\" data-start=\"00:40:59.393\" data-end=\"00:41:07.721\" data-spk=\"0\" data-label=\"Jason\">there\u2019s a million ways to slice this but I did a fun thing I scraped all the exhibitors from the the show and there\u2019s something like.<\/span><br \/><span title=\"41:08 - 41:20\" data-start=\"00:41:08.178\" data-end=\"00:41:20.352\" data-spk=\"0\" data-label=\"Jason\">680 something exhibitors at the show if I\u2019m remembering approximately right but 23% of them describe themselves as an AI company.<\/span><br \/><span title=\"41:22 - 41:29\" data-start=\"00:41:22.083\" data-end=\"00:41:29.149\" data-spk=\"0\" data-label=\"Jason\">So everybody has an AI story whether they\u2019re you know how a gentleman it is or not.<\/span><br \/><span title=\"41:30 - 41:44\" data-start=\"00:41:29.817\" data-end=\"00:41:44.070\" data-spk=\"0\" data-label=\"Jason\">And I\u2019ll be honest this is a plea for anyone listening in the show do not send me an anonymous LinkedIn invite telling me that you\u2019re the one company that invented a revolutionary way to shop Vai for the first time.<\/span><br \/><span title=\"41:44 - 41:48\" data-start=\"00:41:44.359\" data-end=\"00:41:47.693\" data-spk=\"0\" data-label=\"Jason\">Because you didn\u2019t.<\/span><br \/><span title=\"41:49 - 41:55\" data-start=\"00:41:48.619\" data-end=\"00:41:54.742\" data-spk=\"0\" data-label=\"Jason\">But I get a lot of pitches and I\u2019m sure there\u2019s some amazing ideas in there but there\u2019s also a lot of noise.<\/span><\/p>\n<p><small>[41:57]<\/small>\u00a0<span title=\"41:57 - 42:05\" data-start=\"00:41:57.116\" data-end=\"00:42:04.651\" data-spk=\"0\" data-label=\"Jason\">So at the show I think Salesforce may have announced this at their own show beforehand but you know they\u2019ve had this AI,\u00a0<\/span><span title=\"42:05 - 42:18\" data-start=\"00:42:04.850\" data-end=\"00:42:17.985\" data-spk=\"0\" data-label=\"Jason\">Persona called the Einstein for a while they announced Einstein GPT for Commerce so for the Salesforce Commerce Cloud they\u2019ve licensed the opening I technology so they you know you can now,\u00a0<\/span><span title=\"42:18 - 42:26\" data-start=\"00:42:18.148\" data-end=\"00:42:25.665\" data-spk=\"0\" data-label=\"Jason\">use the their language model for shopping functions on your Salesforce Commerce Cloud thing.<\/span><br \/><span title=\"42:26 - 42:30\" data-start=\"00:42:26.044\" data-end=\"00:42:30.033\" data-spk=\"0\" data-label=\"Jason\">Meta did a keynote and they talked a lot about.<\/span><\/p>\n<p><small>[42:31]<\/small>\u00a0<span title=\"42:31 - 42:42\" data-start=\"00:42:30.863\" data-end=\"00:42:41.715\" data-spk=\"0\" data-label=\"Jason\">The use cases they saw for AI and and they maybe like an interesting comment that Mark Zuckerberg and Senior leadership are spending the bulk of their time on AI,\u00a0<\/span><span title=\"42:42 - 42:50\" data-start=\"00:42:41.974\" data-end=\"00:42:49.965\" data-spk=\"0\" data-label=\"Jason\">and it almost feels like they\u2019re starting to do this pivot we\u2019re like they\u2019re calling they\u2019re trying to call a i part of the metaverse so that they can,\u00a0<\/span><span title=\"42:50 - 42:53\" data-start=\"00:42:50.056\" data-end=\"00:42:52.886\" data-spk=\"0\" data-label=\"Jason\">stay say that they\u2019re still on the original Mission,\u00a0<\/span><span title=\"42:53 - 43:08\" data-start=\"00:42:53.012\" data-end=\"00:43:07.836\" data-spk=\"0\" data-label=\"Jason\">but it seems like they\u2019re leaning into a I more than the metaverse right now and they hinted about some new image tools and then this week they released a new tool called segments anything which is sort of like an intelligent,\u00a0<\/span><span title=\"43:08 - 43:16\" data-start=\"00:43:08.101\" data-end=\"00:43:16.345\" data-spk=\"0\" data-label=\"Jason\">um tagging and masking system so I put it through its Paces it\u2019s pretty powerful.<\/span><\/p>\n<p><small>[43:17]<\/small>\u00a0<span title=\"43:17 - 43:28\" data-start=\"00:43:16.790\" data-end=\"00:43:27.720\" data-spk=\"0\" data-label=\"Jason\">You know imagine you\u2019re you have a catalog of 100 million a pair of pieces of apparel and maybe your Marketplace so all that content was developed by different people and you want to show all of the dresses,\u00a0<\/span><span title=\"43:28 - 43:35\" data-start=\"00:43:27.823\" data-end=\"00:43:35.124\" data-spk=\"0\" data-label=\"Jason\">on a mannequin instead of a live model and you don\u2019t know if you have the talent rights to the live models.<\/span><br \/><span title=\"43:36 - 43:39\" data-start=\"00:43:35.545\" data-end=\"00:43:38.993\" data-spk=\"0\" data-label=\"Jason\">The segment anything makes it super easy to,\u00a0<\/span><span title=\"43:39 - 43:46\" data-start=\"00:43:39.156\" data-end=\"00:43:46.391\" data-spk=\"0\" data-label=\"Jason\">Why move all those those dresses to a mannequin or to a flat you know,\u00a0<\/span><span title=\"43:47 - 43:57\" data-start=\"00:43:46.583\" data-end=\"00:43:56.582\" data-spk=\"0\" data-label=\"Jason\">merchandising hero image or whatever you want to do like so these these tools are solving real business problems for for high-volume e-commerce sites that are pretty interesting.<\/span><br \/><span title=\"43:57 - 44:04\" data-start=\"00:43:56.877\" data-end=\"00:44:03.925\" data-spk=\"0\" data-label=\"Jason\">There was a lot of talk at the show there weren\u2019t so many scheduled sessions on AI because if you think about it.<\/span><\/p>\n<p><small>[44:04]<\/small>\u00a0<span title=\"44:04 - 44:19\" data-start=\"00:44:04.496\" data-end=\"00:44:19.464\" data-spk=\"0\" data-label=\"Jason\">Shopify or shoptalk you know booked other sessions months ago so I need before all this chechi Beauty Buzz started and so the titles of the sessions weren\u2019t so much a i generated but the content and all the sessions was AI Centric,\u00a0<\/span><span title=\"44:20 - 44:25\" data-start=\"00:44:19.639\" data-end=\"00:44:25.450\" data-spk=\"0\" data-label=\"Jason\">um she PT is something we\u2019ve talked about several times on the show we probably should do a deep dive\u00a0<\/span><span title=\"44:25 - 44:35\" data-start=\"00:44:25.432\" data-end=\"00:44:35.082\" data-spk=\"0\" data-label=\"Jason\">but they launched a new framework called plugins and so now for the first time you can extend chat GPT with actual Commerce actions so you can say\u00a0<\/span><span title=\"44:35 - 44:41\" data-start=\"00:44:35.071\" data-end=\"00:44:41.440\" data-spk=\"0\" data-label=\"Jason\">plan I said make a meal plan for a week I want it to be keto friendly I want the meals to all be under\u00a0<\/span><span title=\"44:41 - 44:51\" data-start=\"00:44:41.410\" data-end=\"00:44:51.012\" data-spk=\"0\" data-label=\"Jason\">2,000 calories for the day and cost less than $20 and be easy to make and order all the ingredients and chechi PT will,\u00a0<\/span><span title=\"44:51 - 45:03\" data-start=\"00:44:51.193\" data-end=\"00:45:03.265\" data-spk=\"0\" data-label=\"Jason\">build you a meal plan figure out the calories figure out all the ingredients and place an order with instacart or Shopify for all the stuff on that that shopping list and as you and I have talked about.<\/span><br \/><span title=\"45:04 - 45:08\" data-start=\"00:45:03.734\" data-end=\"00:45:07.753\" data-spk=\"0\" data-label=\"Jason\">The chat CBT website is now a huge platform and it was the\u00a0<\/span><span title=\"45:08 - 45:20\" data-start=\"00:45:07.706\" data-end=\"00:45:19.940\" data-spk=\"0\" data-label=\"Jason\">fastest technology in human history to get to 100 million active users it took him two months and so there\u2019s over 100 million people using that website every month and they can now use it for actually buying stuff if they so choose.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[45:21]<\/small>\u00a0<span title=\"45:21 - 45:29\" data-start=\"00:45:21.088\" data-end=\"00:45:28.575\" data-spk=\"1\" data-label=\"Scot\">Yeah the plug-in framework is amazing the it\u2019s kind of a whole new platform it\u2019s crazy.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[45:28]<\/small>\u00a0<span title=\"45:28 - 45:39\" data-start=\"00:45:28.275\" data-end=\"00:45:38.724\" data-spk=\"0\" data-label=\"Jason\">It\u2019s pretty exciting a nuanced conversation I\u2019m having with clients is that plug-in framework is not for the API so it\u2019s not so much like extend the capabilities of the,\u00a0<\/span><span title=\"45:39 - 45:51\" data-start=\"00:45:38.725\" data-end=\"00:45:50.628\" data-spk=\"0\" data-label=\"Jason\">AI engine you\u2019re getting from open a.i. that you\u2019re building in your own branded mobile app it\u2019s extending the capabilities of the website URL owned by chat gbt owned by open a right and so.<\/span><br \/><span title=\"45:51 - 46:01\" data-start=\"00:45:51.085\" data-end=\"00:46:00.711\" data-spk=\"0\" data-label=\"Jason\">It really like they\u2019re creating a destination that arguably is going to compete with Amazon or Tik-Tok for visits and attention and\u00a0<\/span><span title=\"46:01 - 46:04\" data-start=\"00:46:00.592\" data-end=\"00:46:03.800\" data-spk=\"0\" data-label=\"Jason\">so it I don\u2019t know if that is kind of a,\u00a0<\/span><span title=\"46:04 - 46:15\" data-start=\"00:46:03.987\" data-end=\"00:46:14.995\" data-spk=\"0\" data-label=\"Jason\">you know a short-term thing until this functionality gets you know ubiquitously deployed or whether that\u2019s permanently going to be a super high volume destination but it\u2019s super interesting right now.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[46:17]<\/small>\u00a0<span title=\"46:17 - 46:27\" data-start=\"00:46:17.014\" data-end=\"00:46:26.905\" data-spk=\"1\" data-label=\"Scot\">Yes fastest product 200 million users of statue PT so it\u2019s well on its way to being a whole new destination and it\u2019s been funny watching Google\u00a0<\/span><span title=\"46:27 - 46:30\" data-start=\"00:46:26.899\" data-end=\"00:46:30.006\" data-spk=\"1\" data-label=\"Scot\">be so dominant for so long and all the excesses of,\u00a0<\/span><span title=\"46:30 - 46:45\" data-start=\"00:46:30.024\" data-end=\"00:46:44.656\" data-spk=\"1\" data-label=\"Scot\">one time I went there with an engineer and he had a hissy fit that he didn\u2019t get fresh coconut milk and and yeah it just has been raining money out of the sky for those guys for so long it\u2019s going to be interesting to see them with a new competitor and see how they react,\u00a0<\/span><span title=\"46:45 - 46:50\" data-start=\"00:46:44.710\" data-end=\"00:46:49.511\" data-spk=\"1\" data-label=\"Scot\">I think I think they\u2019ve had it easy for so long that\u2019s going to be very hard for them to react at all.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[46:49]<\/small>\u00a0<span title=\"46:49 - 46:58\" data-start=\"00:46:49.355\" data-end=\"00:46:58.062\" data-spk=\"0\" data-label=\"Jason\">Yeah the one of the Keynotes was this guy Sean Downey who\u2019s the president of America\u2019s for Google and that was his kind of first position he\u2019s like.<\/span><br \/><span title=\"46:58 - 47:05\" data-start=\"00:46:58.333\" data-end=\"00:47:04.534\" data-spk=\"0\" data-label=\"Jason\">Yeah you know search is one of the ways you\u2019ll use generative AI but,\u00a0<\/span><span title=\"47:05 - 47:14\" data-start=\"00:47:04.564\" data-end=\"00:47:14.016\" data-spk=\"0\" data-label=\"Jason\">you know they\u2019re like I\u2019m really excited about all the capabilities that you know we\u2019ve built into Google Cloud platform to enable other people\u2019s to do\u00a0<\/span><span title=\"47:14 - 47:23\" data-start=\"00:47:13.980\" data-end=\"00:47:22.939\" data-spk=\"0\" data-label=\"Jason\">Ai and so you know they\u2019re they\u2019re kind of saying like hey don\u2019t look over here at the large language models where we\u2019re not doing very well like look look at all these other things,\u00a0<\/span><span title=\"47:23 - 47:29\" data-start=\"00:47:22.970\" data-end=\"00:47:29.465\" data-spk=\"0\" data-label=\"Jason\">but he did kind of you know he he openly talked about it and he\u2019s like hey from our standpoint.<\/span><br \/><span title=\"47:30 - 47:34\" data-start=\"00:47:29.934\" data-end=\"00:47:33.612\" data-spk=\"0\" data-label=\"Jason\">There\u2019s three things that you\u2019re going to see retailers do with a I right,\u00a0<\/span><span title=\"47:34 - 47:41\" data-start=\"00:47:33.780\" data-end=\"00:47:40.846\" data-spk=\"0\" data-label=\"Jason\">where you know you\u2019re going to use it to help businesses grow You by better ads do better marketing better targeting stuff like that,\u00a0<\/span><span title=\"47:41 - 47:55\" data-start=\"00:47:40.943\" data-end=\"00:47:55.022\" data-spk=\"0\" data-label=\"Jason\">you\u2019re going to improve operational efficiencies and he talked a lot about the demand forecasting use cases Amazon later gave a keynote where they talked about how they\u2019re really leaning into a i for for supply chain efficiencies,\u00a0<\/span><span title=\"47:55 - 48:06\" data-start=\"00:47:55.118\" data-end=\"00:48:05.748\" data-spk=\"0\" data-label=\"Jason\">and then you\u2019re you know you\u2019re going to have new customer experiences like it\u2019s going to be a lot easier to shop for a product you saw in an image or that you can see with your phone or,\u00a0<\/span><span title=\"48:06 - 48:14\" data-start=\"00:48:05.893\" data-end=\"00:48:13.818\" data-spk=\"0\" data-label=\"Jason\">or things like that then it than it ever was before and so so yeah he talked about it.<\/span><\/p>\n<p><small>[48:14]<\/small>\u00a0<span title=\"48:14 - 48:23\" data-start=\"00:48:14.372\" data-end=\"00:48:23.252\" data-spk=\"0\" data-label=\"Jason\">You know Amazon talked about how they\u2019re seeing that they now have 600,000 skews that they ship in 90 markets same day.<\/span><\/p>\n<p><small>[48:24]<\/small>\u00a0<span title=\"48:24 - 48:32\" data-start=\"00:48:23.854\" data-end=\"00:48:32.422\" data-spk=\"0\" data-label=\"Jason\">And so the big question is what\u2019s the right 600,000 excuse to ship and and which ones in which markets.<\/span><br \/><span title=\"48:33 - 48:42\" data-start=\"00:48:32.795\" data-end=\"00:48:41.808\" data-spk=\"0\" data-label=\"Jason\">And so there are saying that like this is really a problem that you know is way more efficiently so via a Ai and so there you know increasingly turning over the,\u00a0<\/span><span title=\"48:42 - 48:51\" data-start=\"00:48:41.989\" data-end=\"00:48:51.147\" data-spk=\"0\" data-label=\"Jason\">the demand forecasting to these AI models they\u2019re also like heavily leaning into a i automation for the,\u00a0<\/span><span title=\"48:51 - 48:54\" data-start=\"00:48:51.273\" data-end=\"00:48:54.313\" data-spk=\"0\" data-label=\"Jason\">the Fulfillment centers and you know you\u2019ve talked about.<\/span><br \/><span title=\"48:55 - 49:07\" data-start=\"00:48:54.584\" data-end=\"00:49:06.614\" data-spk=\"0\" data-label=\"Jason\">They originally acquired Kiva and which was kind of an early a i model and they were kind of slow to really push that out to all the Fulfillment centers but it sounds like with their new focus on efficiency.<\/span><br \/><span title=\"49:07 - 49:13\" data-start=\"00:49:06.885\" data-end=\"00:49:13.284\" data-spk=\"0\" data-label=\"Jason\">The the heat is turning up on automating all these these fulfillment centers with quite a bit more.<\/span><br \/><span title=\"49:14 - 49:23\" data-start=\"00:49:13.849\" data-end=\"00:49:23.001\" data-spk=\"0\" data-label=\"Jason\">Um so those those kind of supply chain and back of house AI stuff we talked about a lot a thing that I didn\u2019t think about that\u2019s coming up a lot is.<\/span><br \/><span title=\"49:23 - 49:27\" data-start=\"00:49:23.272\" data-end=\"00:49:26.858\" data-spk=\"0\" data-label=\"Jason\">AI for employee training like that they\u2019re all these.<\/span><\/p>\n<p><small>[49:28]<\/small>\u00a0<span title=\"49:28 - 49:41\" data-start=\"00:49:27.604\" data-end=\"00:49:40.962\" data-spk=\"0\" data-label=\"Jason\">Tools about training people and helping people understand new Concepts and having access to vast knowledge bases and things like that and so a lot of the use cases that the show were,\u00a0<\/span><span title=\"49:41 - 49:50\" data-start=\"00:49:41.179\" data-end=\"00:49:49.573\" data-spk=\"0\" data-label=\"Jason\">AI tools for employee upscaling in education which I thought was pretty interesting.<\/span><br \/><span title=\"49:50 - 50:03\" data-start=\"00:49:49.904\" data-end=\"00:50:02.841\" data-spk=\"0\" data-label=\"Jason\">Of the obvious application that we\u2019ve done the most with is AI for product content so you know writing better product descriptions writing more unique product descriptions generating better in images,\u00a0<\/span><span title=\"50:03 - 50:11\" data-start=\"00:50:03.076\" data-end=\"00:50:11.097\" data-spk=\"0\" data-label=\"Jason\">stuff like that and then again not a formal session but a lot of hallway conversation about.<\/span><br \/><span title=\"50:11 - 50:20\" data-start=\"00:50:11.386\" data-end=\"00:50:20.351\" data-spk=\"0\" data-label=\"Jason\">The brand risk associated with all of these AI engines so you know Getty is suing one of the big AI engines for kind of illegally training,\u00a0<\/span><span title=\"50:21 - 50:30\" data-start=\"00:50:20.562\" data-end=\"00:50:30.104\" data-spk=\"0\" data-label=\"Jason\">on trademark Getty Images there was big news this week that some a bunch of Samsung Engineers were taking their most.<\/span><\/p>\n<p><small>[50:31]<\/small>\u00a0<span title=\"50:31 - 50:38\" data-start=\"00:50:30.573\" data-end=\"00:50:38.427\" data-spk=\"0\" data-label=\"Jason\">Why proprietary secret code like the debugging code for some of the the you know silicone chips that suck that Samsung makes,\u00a0<\/span><span title=\"50:39 - 50:48\" data-start=\"00:50:38.601\" data-end=\"00:50:47.789\" data-spk=\"0\" data-label=\"Jason\">and uploading them to chat gbt to debug which you know then means open a.i. employees had access to all this you know all these Sam,\u00a0<\/span><span title=\"50:48 - 50:49\" data-start=\"00:50:48.011\" data-end=\"00:50:48.828\" data-spk=\"0\" data-label=\"Jason\">secrets,\u00a0<\/span><span title=\"50:49 - 51:03\" data-start=\"00:50:49.057\" data-end=\"00:51:02.950\" data-spk=\"0\" data-label=\"Jason\">um so they\u2019re a lot of those kind of things and the most bizarre but interesting keynote at the show and I think shoptalk always gets one of these like left-field Keynotes where you go why is this person in a Commerce show was Jeffrey katzenberg.<\/span><\/p>\n<p><small>[51:03]<\/small>\u00a0<span title=\"51:03 - 51:14\" data-start=\"00:51:03.335\" data-end=\"00:51:13.994\" data-spk=\"0\" data-label=\"Jason\">Who\u2019s you know one of the founders of DreamWorks and he works for a VC now or is one of the founders of a VC I think it\u2019s called Wonder company,\u00a0<\/span><span title=\"51:14 - 51:23\" data-start=\"00:51:14.187\" data-end=\"00:51:23.446\" data-spk=\"0\" data-label=\"Jason\">and one of the companies in their portfolio is a net is an AI company called Natoma me and,\u00a0<\/span><span title=\"51:24 - 51:30\" data-start=\"00:51:23.639\" data-end=\"00:51:30.375\" data-spk=\"0\" data-label=\"Jason\">they\u2019re trying to solve part of this brand safety thing they\u2019ve invented their own flavor of,\u00a0<\/span><span title=\"51:31 - 51:42\" data-start=\"00:51:30.502\" data-end=\"00:51:41.870\" data-spk=\"0\" data-label=\"Jason\">large language model they\u2019re calling sanctioned a I wear the the AI model is trained on a constraint set of data and it can only learn from that data,\u00a0<\/span><span title=\"51:42 - 51:52\" data-start=\"00:51:41.973\" data-end=\"00:51:51.899\" data-spk=\"0\" data-label=\"Jason\">and so their pitch is hey you want to have an employee knowledge base and you don\u2019t want it to run them run amok and start trying to talk employees into leaving their spouses and stuff like that that like,\u00a0<\/span><span title=\"51:52 - 51:55\" data-start=\"00:51:52.068\" data-end=\"00:51:54.970\" data-spk=\"0\" data-label=\"Jason\">the sanctioned a I approach is a much,\u00a0<\/span><span title=\"51:55 - 52:05\" data-start=\"00:51:55.157\" data-end=\"00:52:04.512\" data-spk=\"0\" data-label=\"Jason\">bran safer sensible way to do it so I don\u2019t know where that all that out but it\u2019s it\u2019s super interesting to think about some of these problems.<\/span><br \/><span title=\"52:05 - 52:07\" data-start=\"00:52:04.855\" data-end=\"00:52:06.592\" data-spk=\"0\" data-label=\"Jason\">Are you worried at all about AI.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[52:07]<\/small>\u00a0<span title=\"52:07 - 52:17\" data-start=\"00:52:07.163\" data-end=\"00:52:16.639\" data-spk=\"1\" data-label=\"Scot\">I am yeah there\u2019s there\u2019s a lot of icky things to be decided you know where yeah right now these things are crawling all this data and\u00a0<\/span><span title=\"52:17 - 52:24\" data-start=\"00:52:16.615\" data-end=\"00:52:24.493\" data-spk=\"1\" data-label=\"Scot\">coming up with these insights from you know is that fair use copyright none of the IP laws were written with any of those in mind sir,\u00a0<\/span><span title=\"52:25 - 52:35\" data-start=\"00:52:24.643\" data-end=\"00:52:35.273\" data-spk=\"1\" data-label=\"Scot\">there\u2019s a whole lot of lawyer and that\u2019s going to have to go on to figure it out so then being able to turn it on your own data is super handy because you own it and you could have your own little way either.<\/span><br \/><span title=\"52:36 - 52:49\" data-start=\"00:52:35.652\" data-end=\"00:52:49.142\" data-spk=\"1\" data-label=\"Scot\">It\u2019s happening so fast you can\u2019t even keep track of it you know there\u2019s there\u2019s people that now have wired a chat GPT to these 0 code interfaces so you can using your voice and some prompts you can build apps now it\u2019s just kind of.<\/span><br \/><span title=\"52:49 - 52:52\" data-start=\"00:52:49.479\" data-end=\"00:52:51.834\" data-spk=\"1\" data-label=\"Scot\">It\u2019s really crazy to see where this is going so fast.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[52:52]<\/small>\u00a0<span title=\"52:52 - 53:03\" data-start=\"00:52:51.991\" data-end=\"00:53:02.734\" data-spk=\"0\" data-label=\"Jason\">Yeah yeah yeah I mean to me the speed is the the super exciting so a scary thing there was this letter that came out last week you know that was signed by,\u00a0<\/span><span title=\"53:03 - 53:08\" data-start=\"00:53:02.945\" data-end=\"00:53:08.365\" data-spk=\"0\" data-label=\"Jason\">um a bunch of like super credible AI researchers and also some.<\/span><br \/><span title=\"53:09 - 53:24\" data-start=\"00:53:09.231\" data-end=\"00:53:23.526\" data-spk=\"0\" data-label=\"Jason\">Some like interesting you know competitors and people would likely ulterior motives there was calling for a pause on on all AI research that\u2019s more powerful than Chet CPT for and so now,\u00a0<\/span><span title=\"53:24 - 53:29\" data-start=\"00:53:23.526\" data-end=\"00:53:28.796\" data-spk=\"0\" data-label=\"Jason\">you know all of my clients that are like hey I think I should be doing a I but you know,\u00a0<\/span><span title=\"53:29 - 53:38\" data-start=\"00:53:28.802\" data-end=\"00:53:38.038\" data-spk=\"0\" data-label=\"Jason\">I have too much on my plate and I don\u2019t know what to do they\u2019re now using this letter as kind of an excuse to slow play it right because they\u2019re like.<\/span><br \/><span title=\"53:38 - 53:49\" data-start=\"00:53:38.387\" data-end=\"00:53:49.148\" data-spk=\"0\" data-label=\"Jason\">Like what are the you know concerns and ethics about all this stuff so I do I\u2019m not saying they\u2019re necessarily wrong but this letter is I\u2019m kind of dubious of this letter did you follow the.<\/span><br \/><span title=\"53:50 - 53:51\" data-start=\"00:53:49.509\" data-end=\"00:53:50.530\" data-spk=\"0\" data-label=\"Jason\">Nothing at all.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[53:51]<\/small>\u00a0<span title=\"53:51 - 53:58\" data-start=\"00:53:50.976\" data-end=\"00:53:57.866\" data-spk=\"1\" data-label=\"Scot\">Yeah I don\u2019t think it\u2019s kind of causing one to slow down by any means so it seems.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[53:58]<\/small>\u00a0<span title=\"53:58 - 54:01\" data-start=\"00:53:57.616\" data-end=\"00:54:00.728\" data-spk=\"0\" data-label=\"Jason\">That\u2019s a point like like how could it like a it\u2019s like.<\/span><br \/><span title=\"54:01 - 54:14\" data-start=\"00:54:01.227\" data-end=\"00:54:14.080\" data-spk=\"0\" data-label=\"Jason\">Is China gonna follow the pot like you know I mean you\u2019re not like them nobody\u2019s gonna be able to enforce it like there\u2019s no like what\u2019s the governing body that\u2019s going to enforce that and it has language in it like.<\/span><br \/><span title=\"54:15 - 54:24\" data-start=\"00:54:14.946\" data-end=\"00:54:23.532\" data-spk=\"0\" data-label=\"Jason\">Stop AI models more powerful than Chet gbt for well what\u2019s the metric for how powerful a large language model is.<\/span><\/p>\n<p><small>[54:25]<\/small>\u00a0<span title=\"54:25 - 54:30\" data-start=\"00:54:24.584\" data-end=\"00:54:29.589\" data-spk=\"0\" data-label=\"Jason\">Like how you know is bared more powerful I don\u2019t know.<\/span><\/p>\n<p><small>[54:30]<\/small>\u00a0<span title=\"54:30 - 54:45\" data-start=\"00:54:30.143\" data-end=\"00:54:44.564\" data-spk=\"0\" data-label=\"Jason\">Yeah so yeah I don\u2019t know but it it does put some fear uncertainty and doubt in the whole thing which is just kind of interesting and then the last of my four Trends is retailers becoming platforms,\u00a0<\/span><span title=\"54:45 - 54:52\" data-start=\"00:54:44.649\" data-end=\"00:54:52.190\" data-spk=\"0\" data-label=\"Jason\">so you have a bunch of big retailers Amazon Walmart and instacart the between them had seven booths at the show.<\/span><br \/><span title=\"54:52 - 55:00\" data-start=\"00:54:52.490\" data-end=\"00:54:59.905\" data-spk=\"0\" data-label=\"Jason\">Walmart was a two-time gold Platinum sponsor of the show right so they separately have a Walmart marketplace booth,\u00a0<\/span><span title=\"55:00 - 55:04\" data-start=\"00:55:00.044\" data-end=\"00:55:04.436\" data-spk=\"0\" data-label=\"Jason\">Walmart Commerce Technologies Booth where they\u2019re selling\u00a0<\/span><span title=\"55:04 - 55:16\" data-start=\"00:55:04.346\" data-end=\"00:55:15.721\" data-spk=\"0\" data-label=\"Jason\">they\u2019re their SAS Commerce platform they\u2019re selling their Walmart go delivery services and they separately had a booth for Walmart data Ventures which is illuminate and all these,\u00a0<\/span><span title=\"55:16 - 55:19\" data-start=\"00:55:15.794\" data-end=\"00:55:19.459\" data-spk=\"0\" data-label=\"Jason\">these other services like monetizing Walmart data,\u00a0<\/span><span title=\"55:20 - 55:27\" data-start=\"00:55:19.682\" data-end=\"00:55:27.054\" data-spk=\"0\" data-label=\"Jason\">Amazon had three booths they had a by with prime Booth which is super interesting and they were they were touting,\u00a0<\/span><span title=\"55:27 - 55:35\" data-start=\"00:55:27.193\" data-end=\"00:55:35.365\" data-spk=\"0\" data-label=\"Jason\">25% sales with Don sites that added by with Prime and there was a lot of hallway conversation about the pros and cons of by with,\u00a0<\/span><span title=\"55:36 - 55:45\" data-start=\"00:55:35.527\" data-end=\"00:55:44.577\" data-spk=\"0\" data-label=\"Jason\">that Amazon pay Booth which I found it interesting that they didn\u2019t roll Amazon pay into the buy with prime booth that it was its own separate booth and then.<\/span><br \/><span title=\"55:45 - 55:54\" data-start=\"00:55:44.998\" data-end=\"00:55:54.468\" data-spk=\"0\" data-label=\"Jason\">There are third booth that I have to be honest I think it was watch before the show but I had never heard of it till the show called Amazon today are you familiar with Amazon today.<\/span><\/p>\n<p><small>[55:56]<\/small>\u00a0<span title=\"55:56 - 56:03\" data-start=\"00:55:55.700\" data-end=\"00:56:03.145\" data-spk=\"0\" data-label=\"Jason\">Yeah so this is a service for brick-and-mortar retailers to list their in-store inventory,\u00a0<\/span><span title=\"56:03 - 56:11\" data-start=\"00:56:03.157\" data-end=\"00:56:10.902\" data-spk=\"0\" data-label=\"Jason\">on Amazon search and if a customer wants to buy it they\u2019ll have an Amazon Flex driver go to your store pick it up and then deliver it to the customer.<\/span><\/p>\n<p><small>[56:13]<\/small>\u00a0<span title=\"56:13 - 56:20\" data-start=\"00:56:13.024\" data-end=\"00:56:20.331\" data-spk=\"0\" data-label=\"Jason\">So it\u2019s extending the marketplace inventory to the to the you know these brick-and-mortar retailers and so I,\u00a0<\/span><span title=\"56:21 - 56:30\" data-start=\"00:56:20.595\" data-end=\"00:56:30.330\" data-spk=\"0\" data-label=\"Jason\">GNC PacSun and Superdry were three retailers that were always piloting it and I I think what that means is like,\u00a0<\/span><span title=\"56:31 - 56:37\" data-start=\"00:56:30.540\" data-end=\"00:56:36.681\" data-spk=\"0\" data-label=\"Jason\">retail to the word that you know who\u2019s inventory isn\u2019t Shopify which is funny that it\u2019s Amazon.<\/span><\/p>\n<p><small>[56:37]<\/small>\u00a0<span title=\"56:37 - 56:44\" data-start=\"00:56:37.355\" data-end=\"00:56:43.652\" data-spk=\"0\" data-label=\"Jason\">But yeah I hadn\u2019t heard of that service and that\u2019s interesting like I\u2019m digging into that service more but like.<\/span><br \/><span title=\"56:44 - 56:47\" data-start=\"00:56:43.989\" data-end=\"00:56:47.450\" data-spk=\"0\" data-label=\"Jason\">It just super interesting that like a company that you think of as a,\u00a0<\/span><span title=\"56:48 - 57:02\" data-start=\"00:56:47.510\" data-end=\"00:57:01.817\" data-spk=\"0\" data-label=\"Jason\">competitor for a bunch of retailers has three separate booth that are booths at a retail trade show selling stuff to other retailers and by the way they\u2019re huge Marketplace they did not have a booth recruiting marketplace hours,\u00a0<\/span><span title=\"57:02 - 57:08\" data-start=\"00:57:01.962\" data-end=\"00:57:08.163\" data-spk=\"0\" data-label=\"Jason\">I\u2019m assuming because most of the new Marketplace sellers are located in other countries.<\/span><br \/><span title=\"57:09 - 57:18\" data-start=\"00:57:08.506\" data-end=\"00:57:18.216\" data-spk=\"0\" data-label=\"Jason\">And then instacart who you think of is a b2c company that has a bunch of consumers going in their website they had a booth totally dedicated to all the white labeled services,\u00a0<\/span><span title=\"57:18 - 57:26\" data-start=\"00:57:18.421\" data-end=\"00:57:25.583\" data-spk=\"0\" data-label=\"Jason\">they\u2019re selling and most of them have carried in the name so I call it carried everything they call it instacart platforms,\u00a0<\/span><span title=\"57:26 - 57:32\" data-start=\"00:57:25.734\" data-end=\"00:57:31.646\" data-spk=\"0\" data-label=\"Jason\">so it just super interesting to me to see all of these retailers again saying.<\/span><br \/><span title=\"57:32 - 57:39\" data-start=\"00:57:31.953\" data-end=\"00:57:38.941\" data-spk=\"0\" data-label=\"Jason\">Selling bananas is a well margin business it\u2019s way better to sell Services I Scot Wingo used to do it at Channel advisor.<\/span><\/p>\n<p><small>[57:48]<\/small>\u00a0<span title=\"57:48 - 57:55\" data-start=\"00:57:47.547\" data-end=\"00:57:55.208\" data-spk=\"0\" data-label=\"Jason\">Exactly yeah so you have a lot of Prospectors that are starting second careers as as pickaxe salesman.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[57:56]<\/small>\u00a0<span title=\"57:56 - 57:58\" data-start=\"00:57:55.881\" data-end=\"00:57:58.074\" data-spk=\"1\" data-label=\"Scot\">Analogy.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[57:58]<\/small>\u00a0<span title=\"57:58 - 58:00\" data-start=\"00:57:57.828\" data-end=\"00:57:59.558\" data-spk=\"0\" data-label=\"Jason\">Yeah and then of course there\u2019s all the,\u00a0<\/span><span title=\"58:00 - 58:14\" data-start=\"00:57:59.715\" data-end=\"00:58:13.674\" data-spk=\"0\" data-label=\"Jason\">the actual platforms that are you know dramatically expanding their their services so Shopify waiting into the Professional Services Market a lot more Salesforce weaning into it and then a social commerce platform snap,\u00a0<\/span><span title=\"58:14 - 58:26\" data-start=\"00:58:13.902\" data-end=\"00:58:25.710\" data-spk=\"0\" data-label=\"Jason\">actually like was selling all of their AI stuff which there are I\u2019m sorry AR stuff which they\u2019re pretty you know advanced in as white labeled services to build into your own apps.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[58:27]<\/small>\u00a0<span title=\"58:27 - 58:29\" data-start=\"00:58:26.606\" data-end=\"00:58:29.225\" data-spk=\"1\" data-label=\"Scot\">Probably cleanses and.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[58:29]<\/small>\u00a0<span title=\"58:29 - 58:38\" data-start=\"00:58:29.268\" data-end=\"00:58:38.077\" data-spk=\"0\" data-label=\"Jason\">So if you want like if you have a product catalog that you need you know that\u2019s why I get home decor and you need to visualize it in the canoe in the consumer wants to,\u00a0<\/span><span title=\"58:38 - 58:44\" data-start=\"00:58:38.251\" data-end=\"00:58:43.515\" data-spk=\"0\" data-label=\"Jason\">you know kind of use a IR to visualize it in the room or makeup Tryon or,\u00a0<\/span><span title=\"58:44 - 58:57\" data-start=\"00:58:43.659\" data-end=\"00:58:57.438\" data-spk=\"0\" data-label=\"Jason\">or you know those kinds of things or maybe you want to scan a shelf and overlay reviews over product on the shelf or any of those kind of a our use cases you can now license a set of snap.<\/span><br \/><span title=\"58:58 - 59:04\" data-start=\"00:58:57.727\" data-end=\"00:59:03.609\" data-spk=\"0\" data-label=\"Jason\">And I think they call it snap are at our ease which I think a res is acronym for something but.<\/span><br \/><span title=\"59:04 - 59:08\" data-start=\"00:59:03.916\" data-end=\"00:59:08.404\" data-spk=\"0\" data-label=\"Jason\">You can you can license all those capabilities from snap instead of building them yourself.<\/span><br \/><span title=\"59:10 - 59:18\" data-start=\"00:59:10.081\" data-end=\"00:59:18.379\" data-spk=\"0\" data-label=\"Jason\">Yeah so that was in my those were my big takeaways from the show the kind of stuff that didn\u2019t make my list but came up a few times,\u00a0<\/span><span title=\"59:18 - 59:30\" data-start=\"00:59:18.434\" data-end=\"00:59:29.767\" data-spk=\"0\" data-label=\"Jason\">there\u2019s a lot of talk about the the macro-environment macroeconomic environment and all the uncertainty there were a lot of sessions around convenience and Rapid delivery,\u00a0<\/span><span title=\"59:30 - 59:41\" data-start=\"00:59:29.851\" data-end=\"00:59:41.094\" data-spk=\"0\" data-label=\"Jason\">they\u2019re you know our e-commerce and resale is still a big thing and there\u2019s kind of just this General notion that that it\u2019s the year of efficiency so retailers are investing a lot more in.<\/span><br \/><span title=\"59:41 - 59:48\" data-start=\"00:59:41.371\" data-end=\"00:59:48.052\" data-spk=\"0\" data-label=\"Jason\">In stuff that has a short term Roi and that\u2019s kind of back-of-house in the lesson just growing at all costs.<\/span><br \/><span title=\"59:50 - 59:52\" data-start=\"00:59:50.060\" data-end=\"00:59:51.513\" data-spk=\"0\" data-label=\"Jason\">Do you feel like you\u2019ve been in the show now.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[59:52]<\/small>\u00a0<span title=\"59:52 - 59:58\" data-start=\"00:59:52.367\" data-end=\"00:59:58.322\" data-spk=\"1\" data-label=\"Scot\">I knew that was awesome you saved me a lot of travel and a lot of trips in Starbucks.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[59:58]<\/small>\u00a0<span title=\"59:58 - 1:00:10\" data-start=\"00:59:58.364\" data-end=\"01:00:09.583\" data-spk=\"0\" data-label=\"Jason\">Yes but you missed enjoying a bunch of iced lattes with me and you know hearing from all the fans that appreciate your your knowledge and POV on this podcast.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[1:00:10]<\/small>\u00a0<span title=\"1:00:10 - 1:00:16\" data-start=\"01:00:10.166\" data-end=\"01:00:16.084\" data-spk=\"1\" data-label=\"Scot\">Yeah we need to open up an auto segment and then I can justify the trip can\u2019t do it right now.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[1:00:16]<\/small>\u00a0<span title=\"1:00:16 - 1:00:26\" data-start=\"01:00:15.784\" data-end=\"01:00:25.585\" data-spk=\"0\" data-label=\"Jason\">Oh I forgot the most important part they announced a new show shoptalk fall.<\/span><br \/><span title=\"1:00:26 - 1:00:37\" data-start=\"01:00:26.108\" data-end=\"01:00:37.050\" data-spk=\"0\" data-label=\"Jason\">So shoptalk is normally in April they have two shows in the u.s. shoptalk in April grocery shop in October and then there\u2019s a shoptalk Europe that\u2019s in I think June or May\u00a0<\/span><span title=\"1:00:37 - 1:00:42\" data-start=\"01:00:36.852\" data-end=\"01:00:41.665\" data-spk=\"0\" data-label=\"Jason\">so they\u2019re starting in 2024 they\u2019re going to have to shop talk shows in the US,\u00a0<\/span><span title=\"1:00:42 - 1:00:53\" data-start=\"01:00:41.870\" data-end=\"01:00:53.317\" data-spk=\"0\" data-label=\"Jason\">the regular shoptalk in Las Vegas in March and a shoptalk fall which will be in my hometown of Chicago in late September.<\/span><br \/><span title=\"1:00:55 - 1:00:56\" data-start=\"01:00:55.072\" data-end=\"01:00:55.624\" data-spk=\"0\" data-label=\"Jason\">Yeah\u00a0<\/span><span title=\"1:00:56 - 1:01:11\" data-start=\"01:00:55.564\" data-end=\"01:01:11.374\" data-spk=\"0\" data-label=\"Jason\">so second show I think there\u2019s some controversy if you\u2019re an exhibitor at grocery shop and shoptalk those two shows might be pretty close together and it could be annoying but I\u2019m excited that a bunch of my Commerce friends will have an excuse to come visit me in Chicago and I\u2019m thinking we I got a\u00a0<\/span><span title=\"1:01:11 - 1:01:21\" data-start=\"01:01:11.164\" data-end=\"01:01:21.079\" data-spk=\"0\" data-label=\"Jason\">host some kind of event for a meet up for for listeners that want to get together because I never get to schedule meetings with as many people as I\u2019d like to.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[1:01:22]<\/small>\u00a0<span title=\"1:01:22 - 1:01:26\" data-start=\"01:01:21.686\" data-end=\"01:01:25.525\" data-spk=\"1\" data-label=\"Scot\">Yeah that\u2019s a lot easier to get to than Vegas for me so we\u2019ll see.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[1:01:25]<\/small>\u00a0<span title=\"1:01:25 - 1:01:30\" data-start=\"01:01:25.225\" data-end=\"01:01:30.272\" data-spk=\"0\" data-label=\"Jason\">Yeah that\u2019s why I\u2019m saying is you and I we should have a Jason and Scot Show event and we\u2019ll get like.<\/span><br \/><span title=\"1:01:31 - 1:01:40\" data-start=\"01:01:30.543\" data-end=\"01:01:40.380\" data-spk=\"0\" data-label=\"Jason\">Foxtrot is a local market and restaurant to host like cater breakfast tacos for everyone or something.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[1:01:40]<\/small>\u00a0<span title=\"1:01:40 - 1:01:47\" data-start=\"01:01:40.092\" data-end=\"01:01:47.110\" data-spk=\"1\" data-label=\"Scot\">Okay I\u2019m liking the sound of that did they announce the time let\u2019s work what will work on it offline.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[1:01:45]<\/small>\u00a0<span title=\"1:01:45 - 1:01:56\" data-start=\"01:01:45.181\" data-end=\"01:01:56.280\" data-spk=\"0\" data-label=\"Jason\">And you think like if I was going to do a podcast I would do some research and get my intern on it it is October 8th through the 10th 2024 in Chicago at Javits Center.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[1:01:57]<\/small>\u00a0<span title=\"1:01:57 - 1:02:01\" data-start=\"01:01:56.953\" data-end=\"01:02:00.696\" data-spk=\"1\" data-label=\"Scot\">All right let me check the calendar and get back with you.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[1:02:01]<\/small>\u00a0<span title=\"1:02:01 - 1:02:11\" data-start=\"01:02:00.553\" data-end=\"01:02:11.026\" data-spk=\"0\" data-label=\"Jason\">I like it I know that was a lot there was a little bit of Amazon news did you have a POV on the recent layoffs.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[1:02:11]<\/small>\u00a0<span title=\"1:02:11 - 1:02:22\" data-start=\"01:02:11.165\" data-end=\"01:02:21.512\" data-spk=\"1\" data-label=\"Scot\">It\u2019s been pretty dry an Amazon lamp they\u2019re just really trimming staff like crazy so they announced yet another 9,000 way off so I think this gets up to 27,000\u00a0<\/span><span title=\"1:02:22 - 1:02:30\" data-start=\"01:02:21.500\" data-end=\"01:02:29.750\" data-spk=\"1\" data-label=\"Scot\">because Amazon rules the warehouse people into their head count they\u2019re always in a million so it\u2019s feels like a small percentage but these are coming from,\u00a0<\/span><span title=\"1:02:30 - 1:02:35\" data-start=\"01:02:29.769\" data-end=\"01:02:34.978\" data-spk=\"1\" data-label=\"Scot\">yeah I\u2019ve heard the Alexa team got hit pretty hard,\u00a0<\/span><span title=\"1:02:35 - 1:02:45\" data-start=\"01:02:35.087\" data-end=\"01:02:45.362\" data-spk=\"1\" data-label=\"Scot\">Lester was way out in front and all these new chat gbt capabilities far none of them are on a device yet but pretty soon I think we\u2019ll see it all over the place,\u00a0<\/span><span title=\"1:02:45 - 1:02:53\" data-start=\"01:02:45.368\" data-end=\"01:02:53.047\" data-spk=\"1\" data-label=\"Scot\">there\u2019s some speculation maybe Microsoft will come out with a new phone products that would be that gbt enabled which would be kind of an interesting\u00a0<\/span><span title=\"1:02:53 - 1:02:57\" data-start=\"01:02:53.000\" data-end=\"01:02:56.869\" data-spk=\"1\" data-label=\"Scot\">next-gen phone platform so I think.<\/span><br \/><span title=\"1:02:57 - 1:03:11\" data-start=\"01:02:57.230\" data-end=\"01:03:10.804\" data-spk=\"1\" data-label=\"Scot\">They\u2019ve got a lot of precious they got macro they having to trim their head count to hit their numbers from a bottom-line perspective they were hired and then they\u2019re in this kind of gun \/ a knife fight over a i.<\/span><br \/><span title=\"1:03:11 - 1:03:18\" data-start=\"01:03:11.141\" data-end=\"01:03:18.159\" data-spk=\"1\" data-label=\"Scot\">So it\u2019s very interesting to see what they do the rest of the year around some of these these areas it\u2019s a tough sledding for sure for Amazon right now.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[1:03:19]<\/small>\u00a0<span title=\"1:03:19 - 1:03:28\" data-start=\"01:03:18.562\" data-end=\"01:03:28.375\" data-spk=\"0\" data-label=\"Jason\">Yeah it\u2019s interesting because on the one hand you if you look at how many people Amazon added over the last 18 months like the layoffs don\u2019t you know.<\/span><br \/><span title=\"1:03:29 - 1:03:37\" data-start=\"01:03:28.844\" data-end=\"01:03:37.046\" data-spk=\"0\" data-label=\"Jason\">Don\u2019t seem that severe but it is interesting like some of these layoffs were in pretty key areas like areas that you would think of is primarily.<\/span><br \/><span title=\"1:03:37 - 1:03:46\" data-start=\"01:03:37.389\" data-end=\"01:03:45.585\" data-spk=\"0\" data-label=\"Jason\">Like income additive like they like they laid off people in the Amazon ad unit right which.<\/span><br \/><span title=\"1:03:46 - 1:03:49\" data-start=\"01:03:46.006\" data-end=\"01:03:48.824\" data-spk=\"0\" data-label=\"Jason\">To me that\u2019s not necessary where you\u2019d expect to see.<\/span><br \/><span title=\"1:03:49 - 1:03:58\" data-start=\"01:03:49.124\" data-end=\"01:03:57.813\" data-spk=\"0\" data-label=\"Jason\">Ceci hits I personally am a little sad that they have this huge focus on efficiency because I very selfishly feel like the\u00a0<\/span><span title=\"1:03:58 - 1:04:05\" data-start=\"01:03:57.645\" data-end=\"01:04:04.591\" data-spk=\"0\" data-label=\"Jason\">the echo Hardware is getting kind of long in the tooth and now there\u2019s all this new exciting large language model\u00a0<\/span><span title=\"1:04:04 - 1:04:10\" data-start=\"01:04:04.478\" data-end=\"01:04:09.849\" data-spk=\"0\" data-label=\"Jason\">capability and like I\u2019m super eager to see like a vastly improved.<\/span><br \/><span title=\"1:04:10 - 1:04:18\" data-start=\"01:04:10.132\" data-end=\"01:04:17.787\" data-spk=\"0\" data-label=\"Jason\">Solution there and I\u2019m kind of worried that like all of this efficiency stuff is going to slow down the likelihood that it\u2019s going to come from Amazon.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[1:04:19]<\/small>\u00a0<span title=\"1:04:19 - 1:04:26\" data-start=\"01:04:18.899\" data-end=\"01:04:25.761\" data-spk=\"1\" data-label=\"Scot\">Yeah I talked to a lot of people at Amazon still and something happened kind of during the pandemic where,\u00a0<\/span><span title=\"1:04:26 - 1:04:31\" data-start=\"01:04:25.852\" data-end=\"01:04:30.983\" data-spk=\"1\" data-label=\"Scot\">the whole work from home and then the explosion of employees\u00a0<\/span><span title=\"1:04:31 - 1:04:40\" data-start=\"01:04:30.833\" data-end=\"01:04:40.123\" data-spk=\"1\" data-label=\"Scot\">they\u2019ve lost their efficiency so you know for a long they did it better than any other company with the two pizzas team Rule and all this Jazz but\u00a0<\/span><span title=\"1:04:40 - 1:04:48\" data-start=\"01:04:39.949\" data-end=\"01:04:48.079\" data-spk=\"1\" data-label=\"Scot\">now there\u2019s so many to Pizza teams running around none of them know what\u2019s going on and it\u2019s kind of total chaos has become very hard to get stuff done,\u00a0<\/span><span title=\"1:04:48 - 1:04:53\" data-start=\"01:04:48.140\" data-end=\"01:04:52.664\" data-spk=\"1\" data-label=\"Scot\">so I don\u2019t know them feel like trimming that count can be a good thing.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[1:04:53]<\/small>\u00a0<span title=\"1:04:53 - 1:05:03\" data-start=\"01:04:52.634\" data-end=\"01:05:02.531\" data-spk=\"0\" data-label=\"Jason\">Yeah no I feel like the investors have mostly liked it by the way but yeah I think the big problem is its Day 2 at Amazon.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[1:05:04]<\/small>\u00a0<span title=\"1:05:04 - 1:05:10\" data-start=\"01:05:03.679\" data-end=\"01:05:10.042\" data-spk=\"1\" data-label=\"Scot\">To be sets the stage for a bob Iger like return of pesos at some point maybe he\u2019ll.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[1:05:10]<\/small>\u00a0<span title=\"1:05:10 - 1:05:15\" data-start=\"01:05:09.778\" data-end=\"01:05:15.444\" data-spk=\"0\" data-label=\"Jason\">Yeah I think that was that was on the bubble for me as a prediction for this year so.<\/span><br \/><span title=\"1:05:16 - 1:05:22\" data-start=\"01:05:15.787\" data-end=\"01:05:21.628\" data-spk=\"0\" data-label=\"Jason\">I don\u2019t think I actually pulled the trigger on it so I hope it doesn\u2019t happen this year I\u2019ll kick myself.<\/span><br \/><span title=\"1:05:22 - 1:05:34\" data-start=\"01:05:22.157\" data-end=\"01:05:33.838\" data-spk=\"0\" data-label=\"Jason\">But Scott what a shock we\u2019ve used a lot of time again so as always if you found value we\u2019d love it if you jump on iTunes and leave us that five-star review,\u00a0<\/span><span title=\"1:05:34 - 1:05:47\" data-start=\"01:05:33.983\" data-end=\"01:05:46.571\" data-spk=\"0\" data-label=\"Jason\">and super appreciate everyone taking the time and all the kind words that you passed along the Scott and I the we\u2019re grateful that the show adds value and we really appreciate you guys.<\/span><\/p>\n<p><b data-spk=\"1\">Scot:<\/b><br \/><small>[1:05:47]<\/small>\u00a0<span title=\"1:05:47 - 1:05:54\" data-start=\"01:05:47.245\" data-end=\"01:05:54.413\" data-spk=\"1\" data-label=\"Scot\">Yeah have a great spring break Jason and until next time.<\/span><\/p>\n<p><b data-spk=\"0\">Jason:<\/b><br \/><small>[1:05:51]<\/small>\u00a0<span title=\"1:05:51 - 1:05:54\" data-start=\"01:05:51.295\" data-end=\"01:05:54.413\" data-spk=\"0\" data-label=\"Jason\">Happy Commercing.<\/span><\/p>\n<\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A weekly podcast with the latest e-commerce news and events. Episode 304 is an recap of ShopTalk 2023. Subscribe: ????? ShopTalk 2023 took place at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-9105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=9105"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/9105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/1121"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=9105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=9105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=9105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}