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<\/div>\n\/\/<\/span> John Lewis unveils a significant expansion of its kidswear range<\/h6>\n\/\/ <\/span>It includes the retailer\u2019s first-ever collection designed specifically for tweens, alongside a range of popular brands<\/h6>\nJohn Lewis has expanded and revamped its children\u2019s fashion business, as it looks to significantly grow its share of the UK market by appealing to children of all ages.<\/p>\n
The new collection features over 2,100 more lines, including the retailer\u2019s first own-label \u2018tween\u2019 collection for 7-12 years olds, alongside 10 new fashion brands for Spring 23.<\/p>\n
According to Mintel, the kids\u2019 clothing market will be worth \u00a37.3bn by 2027 \u2013 up from \u00a36.8bn last year and while John Lewis currently holds a 16% share of the UK nursery market \u2013 selling one in three (34%) of all pushchairs in the UK \u2013 that is not significantly maintained beyond a child\u2019s early years.<\/p>\n
Subscribe to Retail Gazette for free<\/strong><\/p>\nSign up\u00a0here\u00a0to g<\/span>et the latest news straight into your inbox each morning<\/span><\/p>\nThe business said its new offer for children from aged 2-6 and 7-12 \u201csets out our ambitions to make sure we are better placed than ever to meet the needs of families as their children grow up.\u201d<\/p>\n
It said the move \u201creflects changing consumer behaviour, with customers telling us that their older children want to have more fun with clothing, and are increasingly interested in what they wear.\u201d<\/p>\n
In addition to its John Lewis and value Anyday ranges, the department store retailer stocks brands including Vans, Nike and Crocs.<\/p>\n
It is also bringing on popular labels like Petit Bateau, JoJo Maman Bebe, Mintie by Mint Velvet and Ted Baker, alongside new affordable brands including Jack and Jones, Mango, Gap, Cotton On, Only & Angels by Accessorize.<\/p>\n
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John Lewis executive director Naomi Simcock said: \u201cWe\u2019ve long been trusted by families and have strength in the nursery and baby market. Through expanding our kids\u2019 range, we\u2019re excited to be there for even more customers, at every stage of family life.<\/p>\n
\u201cNot only have we expanded our kidswear range, we\u2019ve made it more stylish \u2013 taking inspiration from 90s trends, with bold prints and colours \u2013 and have innovative plans to make it a focal point in our shops.<\/p>\n
\u201cThis is also our first big campaign to back our new brand promise \u2013 to be there for \u2018all life\u2019s moments\u2019. We\u2019re not just here for the milestone moments, but all the everyday ones in between.\u201d<\/p>\n
The launch builds on John Lewis\u2019 biggest-ever year for fashion with sales across the business up 13.7% compared to 2021\/22 \u2013 driven by growth across men\u2019s and womenswear, while its budget-friendly Anyday range was up 49% on the year.<\/p>\n
John Lewis has expanded and revamped its children\u2019s fashion business, as it looks to significantly grow its share of the UK market by appealing to children of all ages.<\/p>\n
The new collection features over 2,100 more lines, including the retailer\u2019s first own-label \u2018tween\u2019 collection for 7-12 years olds, alongside 10 new fashion brands for Spring 23.<\/p>\n
According to Mintel, the kids\u2019 clothing market will be worth \u00a37.3bn by 2027 \u2013 up from \u00a36.8bn last year and while John Lewis currently holds a 16% share of the UK nursery market \u2013 selling one in three (34%) of all pushchairs in the UK \u2013 that is not significantly maintained beyond a child\u2019s early years.<\/p>\n
Subscribe to Retail Gazette for free<\/strong><\/p>\n Sign up\u00a0here\u00a0to g<\/span>et the latest news straight into your inbox each morning<\/span><\/p>\n The business said its new offer for children from aged 2-6 and 7-12 \u201csets out our ambitions to make sure we are better placed than ever to meet the needs of families as their children grow up.\u201d<\/p>\n It said the move \u201creflects changing consumer behaviour, with customers telling us that their older children want to have more fun with clothing, and are increasingly interested in what they wear.\u201d<\/p>\n In addition to its John Lewis and value Anyday ranges, the department store retailer stocks brands including Vans, Nike and Crocs.<\/p>\n It is also bringing on popular labels like Petit Bateau, JoJo Maman Bebe, Mintie by Mint Velvet and Ted Baker, alongside new affordable brands including Jack and Jones, Mango, Gap, Cotton On, Only & Angels by Accessorize.<\/p>\n John Lewis executive director Naomi Simcock said: \u201cWe\u2019ve long been trusted by families and have strength in the nursery and baby market. Through expanding our kids\u2019 range, we\u2019re excited to be there for even more customers, at every stage of family life.<\/p>\n \u201cNot only have we expanded our kidswear range, we\u2019ve made it more stylish \u2013 taking inspiration from 90s trends, with bold prints and colours \u2013 and have innovative plans to make it a focal point in our shops.<\/p>\n \u201cThis is also our first big campaign to back our new brand promise \u2013 to be there for \u2018all life\u2019s moments\u2019. We\u2019re not just here for the milestone moments, but all the everyday ones in between.\u201d<\/p>\n The launch builds on John Lewis\u2019 biggest-ever year for fashion with sales across the business up 13.7% compared to 2021\/22 \u2013 driven by growth across men\u2019s and womenswear, while its budget-friendly Anyday range was up 49% on the year.<\/p>\n<\/p>\n