![\"Retail](\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\")
<\/a><\/p>\n<\/p>\n
<\/p>\n
In 2010, Peter Dering took a four-month trip around the world, and realized how cumbersome it was to lug around a big camera and equipment. Upon his return, he quit his day job, and spent 10 months designing <\/span>Capture<\/span>, a device that makes carrying a camera easier and more enjoyable. With the launch of its first product, <\/span>Peak Design<\/span> was born. <\/span><\/p>\n Today, the brand sells around the globe online via its Shopify website, and in-person through wholesale partnerships and stores in New York, San Francisco, and Japan.\u00a0<\/span><\/p>\n At its shops, Peak Design\u2019s staff offer shoppers guided assistance and help find solutions for their needs. However, with a stationary POS setup, it was impossible to offer this level of service without running back and forth between the showroom floor and checkout counter. This created bottlenecks at checkout and congestion in stores. <\/span><\/p>\n To make its store experience more fluid, Peak Design switched to POS Go, Shopify\u2019s handheld, all-in-one POS device.\u00a0<\/span>Since\u00a0upgrading its point of sale hardware to\u00a0POS Go, Peak Design\u2019s staff have enjoyed:\u00a0<\/p>\n Before switching to POS Go, Peak Design relied on a POS setup at its checkout counter consisting of an iPad and card reader. But a stationary checkout went against the mobile service customers wanted.<\/span><\/p>\n \u201cOur products are very hands-on, so typically our gear experts have to walk customers through our offering and show them how features work,\u201d says Mark Wang, Peak Design\u2019s Head of Business Technology.<\/span><\/p>\n After this presentation, customers would have to go to the checkout counter to pay. Since staff could only transact in one place, stores experienced major bottlenecks. \u201cWhen the store is busy, people want to check out fast,\u201d says Mark. \u201cAt high peak times, bottlenecks became stressful because you can sense everyone just wants to pay and get on with their day.\u201d<\/span><\/p>\n A stationary checkout also meant staff could only access product pricing, check inventory availability, and view customer purchase history in one place. If more than one customer needed any of the above at the same time, staff had to wait for their colleagues to finish using the POS system.<\/span><\/p>\n We needed POS hardware that was truly mobile and let staff look up product information and serve customers anywhere in the store instead of just at the checkout counter. That flexibility would improve store workflows and our customer experience.<\/p>\n\n
Challenge: Congestion at the checkout counter\u00a0<\/strong><\/h2>\n
\n