{"id":8927,"date":"2023-03-25T10:53:19","date_gmt":"2023-03-25T10:53:19","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/levis-to-test-ai-generated-models\/"},"modified":"2023-03-25T10:53:19","modified_gmt":"2023-03-25T10:53:19","slug":"levis-to-test-ai-generated-models","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/levis-to-test-ai-generated-models\/","title":{"rendered":"Levi\u2019s to test AI-generated models"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<div class=\"text-to-speech\">\n    <button class=\"text-to-speech__button button\"><br \/>\n            <img decoding=\"async\" class=\"text-to-speech__button__icon\" src=\"https:\/\/www.retaildive.com\/static\/images\/audio_icon.svg?482016190122\" alt=\"\"\/><br \/>\n            Listen to the article<br \/>\n            <span class=\"text-to-speech__button__audio-length\">2 min<\/span><br \/>\n    <\/button><\/p>\n<div class=\"text-to-speech__controls\">\n        <audio controls=\"\" class=\"js-text-to-speech\" preload=\"none\"><source src=\"http:\/\/res.cloudinary.com\/dmgi9movl\/video\/upload\/q_1\/v1679672544\/news\/text_to_speech\/levis-lalalandai-artificial-intelligence-generated-models_xxynpc.wav\" type=\"audio\/mp3\"><\/source><\/audio><\/p>\n<div class=\"text-to-speech__controls__text\">\n            This audio is auto-generated. Please let us know if you have feedback.\n        <\/div>\n<\/p><\/div>\n<\/div>\n<h3>Dive Brief:<\/h3>\n<ul>\n<li>Levi Strauss &amp; Co. plans to test customizable AI-generated models through a new partnership with Lalaland.ai. The tech would allow for products to be seen on a wider range of body types, skin tones, ages and sizes.<\/li>\n<li>The technology gives customers an opportunity to see their potential clothing purchases on people and body types that are closer to their own, something harder to achieve with just a few select human models. In the press release, Levi\u2019s cited diversity, equity and inclusion as a top priority for the brand, saying this would allow for a more personal and inclusive shopping experience.<\/li>\n<li>Choosing the AI model route is also a part of Levi\u2019s sustainability efforts as well, as it requires fewer resources.<\/li>\n<\/ul>\n<h3>Dive Insight:<\/h3>\n<p>Currently only one model is typically displayed per product on the Levi\u2019s app and website, as is the case for many brands. With AI-generated models, Levi&#8217;s is hoping to change that. The clothing company plans to test the technology later on this year.<\/p>\n<p>\u201cWhile AI will likely never fully replace human models for us, we are excited for the potential capabilities this may afford us for the consumer experience,\u201d Amy Gershkoff Bolles, global head of digital and emerging technology strategy at Levi\u2019s, said in a press release. \u201cWe see fashion and technology as both an art and a science, and we\u2019re thrilled to be partnering with Lalaland.ai, a company with such high-quality technology that can help us continue on our journey for a more diverse and inclusive customer experience.\u201d<\/p>\n<p>Through Lalaland.ai, a digital fashion studio based in Amsterdam, Levi\u2019s will create models that are customizable by every body type, age, size and skin tone. The hyper-realistic avatars allow shoppers to get an idea of what the clothing will look like on their own bodies.<\/p>\n<p>L\u2019Or\u00e9al\u2019s Maybelline New York experimented with its own digital avatar as part of a mascara release just last month.\u00a0The avatar, named May, is the face of the beauty brand\u2019s new Falsies Surreal Extensions Mascara. May is set to appear in future product campaigns and participate in metaverse efforts from the brand.<\/p>\n<\/p><\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Levi Strauss &amp; Co. plans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=8927"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8927\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/8928"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=8927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=8927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=8927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}