{"id":8875,"date":"2023-03-19T11:07:12","date_gmt":"2023-03-19T11:07:12","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/german-retailer-taps-digital-signage-for-immersive-engagement\/"},"modified":"2023-03-19T11:07:12","modified_gmt":"2023-03-19T11:07:12","slug":"german-retailer-taps-digital-signage-for-immersive-engagement","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/german-retailer-taps-digital-signage-for-immersive-engagement\/","title":{"rendered":"German retailer taps digital signage for immersive engagement"},"content":{"rendered":"

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\"GermanThe project included a PPDS 7000 series dvLED wall. Courtesy of PPDS.<\/span><\/p>\n

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Jack Wolfskin, a Germany-based retail brand specializing in outdoor clothing and supplies, has unveiled a digital transformation project at its flagship store in Frankfurt, Germany, in collaboration with PPDS and pilot Screentime, a Hamburg-based integrator, according to a press release.<\/p>\n

The project includes a Philips L-Line 7000 Series dvLED wall, along with a 55-inch 4K Ultra HD Philips Q-Line digital signage display designed to highlight sustainability content. The choice of the L-Line 7000 partly involved that series’ engineering to reduce energy use for sustainability and lower operating cost. Both PPDS displays were integrated into the store’s content system, which includes touch screens.<\/p>\n

“The digital POS sales concepts we have developed for Jack Wolfskin’s flagship stores are designed to make the shopping experience even more emotional,” Damian Rodgett, CEO at pilot Screentime GmbH, said in the release. “The combination of LED boards, standard digital signage screens, innovative touchpoints \u2014 such as the campfire \u2014 and touch tablets leave a lasting impression on customers at the POS, where competition is increasing in the highly competitive outdoor apparel sector. This is a good example of what is now the new benchmark in POS sales and marketing.”<\/p>\n\n\n\n\n
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The project included this 55″ 4K Ultra HD Philips Q-Line digital signage display, designed to highlight the company’s sustainability messaging and content. Courtesy of PPDS.<\/h6>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
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Digital fireplace via digital signage in the Jack Wolfskin flagship store in Frankfurt, Germany. Courtesy of PPDS.<\/h6>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

\"Retail<\/a><\/p>
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The project included a PPDS 7000 series dvLED wall. Courtesy of PPDS. Jack Wolfskin, a Germany-based retail brand specializing in outdoor clothing and supplies, has […]<\/p>\n","protected":false},"author":1,"featured_media":8876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=8875"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/8876"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=8875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=8875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=8875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}