![\"Retail](\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\")
<\/a><\/p>\n<\/p>\n
Feb 20, 2023<\/p>\n
Show Notes\u00a0<\/p>\n
Now that you know how to plan successful events and
\npromotions, you need to market them with intention to ensure
\ncustomers show up. In this episode, I share intentional marketing
\ntips and ideas that will help you meet the goals you set for your
\nevent. (HINT: It\u2019s more than just setting up a Facebook event, and
\ncalling it a day!)<\/p>\n
\u00a0<\/strong><\/p>\n A few marketing ideas I elaborate upon in this episode \u00a0<\/strong><\/p>\n A FEW MARKETING HINTS\/TIPS<\/p>\n (1) Build up the event 6-8 weeks in advance by sharing (2) Market to your loyal customers by offering them – (3) Promote your event so much that it is visible on (4) Think local! Invite other small businesses, pass (5) Do ALL of the free marketing!\u00a0<\/p>\n (6) Make sure any marketing you pay for is geared (7) Continue your marketing strategy throughout the \u00a0<\/strong><\/p>\n \u201cShow the crowd, show the people \u2026 the frenzy and the \u00a0<\/strong><\/p>\n (8) Have unscalable conversations during the (9) Make Instagrammable moments for your customers – \u00a0<\/strong><\/p>\n Key Questions to Guide You Through Intentional What can you do to attract new What can you do to hype up our What can you do on the day of the Full show notes here https:\/\/wendybatten.com\/145\/<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n<\/div>\n
\nare behind the scenes posts and sneak peeks, in-store signage,
\nnurturing your email list, press releases, loyalty programs,
\ncommunity apps, social media, and paid marketing.<\/p>\n
\nsneak peeks and posts that will elicit emotion from your
\ncustomers.\u00a0<\/p>\n
\nfor example – an early opening, special door prize, etc.\u00a0<\/p>\n
\nyour social accounts at all times.\u00a0<\/p>\n
\nout postcards, etc.\u00a0<\/p>\n
\nspecifically toward you reaching your event goal and is targeted at
\nyour ideal client.\u00a0<\/p>\n
\nentire event (social posts, lives, photos, etc)\u00a0<\/p>\n
\nfun and all of the exciting things that are happening during your
\nevent. It’s gold.\u201d – Wendy Batten<\/p>\n
\nevent.\u00a0<\/p>\n
\ninvite your customers to share the event via a contest or other
\ngiveaway.<\/p>\n
\nMarketing Planning<\/p>\n\n
\ncustomers to this event?<\/p>\n<\/li>\n
\nexisting customers?\u00a0<\/p>\n<\/li>\n
\nevent to market and build the event up?<\/p>\n<\/li>\n<\/ol>\n