{"id":8604,"date":"2023-02-15T04:02:18","date_gmt":"2023-02-15T04:02:18","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/144-how-to-create-a-customer-journey-map\/"},"modified":"2023-02-15T04:02:18","modified_gmt":"2023-02-15T04:02:18","slug":"144-how-to-create-a-customer-journey-map","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/144-how-to-create-a-customer-journey-map\/","title":{"rendered":"144. How to Create a Customer Journey Map"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<p class=\"date\">Feb 13, 2023<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<p>Show Notes\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">You\u2019ve spent so much time curating an amazing brand,<br \/>\nso now what? It\u2019s important that your customers are having the<br \/>\nbeautiful experience in your dream shop that you intend for them,<br \/>\nso creating a customer journey map can ensure that you are doing<br \/>\nall you can to achieve that goal.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Key Touchpoints to Focus On in Your Customer\u2019s Journey<br \/>\nMap<\/p>\n<ol>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Customer\u2019s \u201cawareness\u201d of your<br \/>\nshop: All of the things you did to ATTRACT customers: your website,<br \/>\nGoogle My Business, social media, your front window &#8211; can customers<br \/>\nfind info easily on how to contact you?\u00a0\u00a0<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Customer\u2019s first impression of<br \/>\nyour shop: Is the parking lot clean? Is it easy to park? How is the<br \/>\nlighting in your shop? Are the mats clean? Did anyone greet the<br \/>\ncustomer?\u00a0<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Customer\u2019s experience while<br \/>\nshopping: Is your store properly merchandised? Is it clean? Are<br \/>\nyour staff members pleasant and helpful?\u00a0 Do you play<br \/>\nmusic?<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Customer\u2019s check out experience:<br \/>\nIs your cash wrap neat? Are you offering conversation to your<br \/>\ncustomer? Is the receipt process smooth? How are you and your team<br \/>\nhandling any missteps?<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Customer\u2019s experience after<br \/>\nthey\u2019ve left: Do you have things in place for them to refer you, to<br \/>\neasily contact you with questions, to leave a review?<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Customer\u2019s experience when they<br \/>\nreturn: Is your staff good at recognizing repeat customers? Do you<br \/>\nwelcome them back?<\/p>\n<\/li>\n<\/ol>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">As you walk through every touchpoint, the most<br \/>\nimportant question to ask yourself is \u201cWhat is my customer thinking<br \/>\nand FEELING while they are experiencing every aspect of my brand<br \/>\nand my shop?\u201d<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">The customer\u2019s journey map is ever-changing so be sure<br \/>\nto go through this process regularly. This will help solidify your<br \/>\nbrand and improve your customer\u2019s experience and in turn what they<br \/>\nare saying about your business.\u00a0<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Don\u2019t forget, please leave a review or star<br \/>\nrating!\u00a0<\/p>\n<p dir=\"ltr\">Resources Mentioned:<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<p dir=\"ltr\">Retailer\u2019s<br \/>\nInner Circle<\/p>\n<p dir=\"ltr\"><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Related podcasts we think you\u2019ll like:<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<p dir=\"ltr\">Episode 141<br \/>\n&#8211; Are you Running the Store of Your Dreams?<\/p>\n<p dir=\"ltr\">Episode<br \/>\n139 &#8211; 6 Things to Focus on in 2023<\/p>\n<p dir=\"ltr\">Episode<br \/>\n97 &#8211; 5 Mistakes to Avoid on Your Website<\/p>\n<p dir=\"ltr\">Episode 126<br \/>\n&#8211; 10 Simple Ways to Level Up Your Shop<\/p>\n<p dir=\"ltr\">For more support from Wendy<\/p>\n<p dir=\"ltr\"><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Retailer\u2019s<br \/>\nInner Circle &#8211; Join Wendy inside the best retailer\u2019s<br \/>\ncommunity<\/p>\n<p dir=\"ltr\"><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Wendy\u2019s FREE Resources<br \/>\nfor shop owners\u00a0<\/p>\n<p dir=\"ltr\"><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Hang out and connect<br \/>\nwith Wendy on IG\u00a0<\/p>\n<p dir=\"ltr\"><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">More<br \/>\nways to connect\u00a0 with Wendy\u00a0\u00a0<\/p>\n<p dir=\"ltr\"><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\">Retail Made Simple &#8211;<br \/>\nWendy\u2019s on demand course for shop owners wanting more from their<br \/>\nbusiness<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<p dir=\"ltr\">Full show notes here https:\/\/wendybatten.com\/144\/<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<p>\u00a0<\/p>\n<\/div>\n<p><script>(function(d, s, id) {\n      var js, fjs = d.getElementsByTagName(s)[0];\n      if (d.getElementById(id)) return;\n      js = d.createElement(s); js.id = id;\n      js.src = \"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v2.8&appId=834757889913083\";\n      fjs.parentNode.insertBefore(js, fjs);\n    }(document, 'script', 'facebook-jssdk'));<\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Feb 13, 2023 \u00a0 Show Notes\u00a0 \u00a0 You\u2019ve spent so much time curating an amazing brand, so now what? It\u2019s important that your customers are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-8604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=8604"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/1859"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=8604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=8604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=8604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}