{"id":8581,"date":"2023-02-12T07:11:35","date_gmt":"2023-02-12T07:11:35","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/sportswear-brand-on-opens-regent-street-store\/"},"modified":"2023-02-12T07:11:35","modified_gmt":"2023-02-12T07:11:35","slug":"sportswear-brand-on-opens-regent-street-store","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/sportswear-brand-on-opens-regent-street-store\/","title":{"rendered":"Sportswear brand On opens Regent Street store"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n<div class=\"td-post-featured-image\">\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" class=\"entry-thumb\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/02\/On-store-Regent-Street.png\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/02\/On-store-Regent-Street.png 600w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/02\/On-store-Regent-Street-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" alt=\"On store, Regent Street\" title=\"On store, Regent Street\"\/><figcaption class=\"wp-caption-text\">On store, Regent Street<\/figcaption><\/figure>\n<\/div>\n<h6><span style=\"color: #ff6600;\">\/\/<\/span> Sportswear retailer On has opened on 169 to 173 Regent Street<\/h6>\n<h6><span style=\"color: #ff6600;\">\/\/ <\/span>The store features a robotic arm that shows how shoes perform in real life<\/h6>\n<hr\/>\n<p>Sportswear brand On opened the door to its first UK store on London\u2019s Regent Street on Friday and when Retail Gazette visited it was packed with shoppers.<\/p>\n<p>The fast-growing brand lets in-store\u00a0technology showcase its high performance sportswear and trainers, with robot arms and wind simulators across the shop floor.<\/p>\n<p><iframe loading=\"lazy\" title=\"Robot arm demonstrates trainers at On store, Regent Street\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/o_Wej9Tgp8o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>On was founded by professional runner and Ironman champion Olivier Bernhard with friends Caspar Coppetti and David Allemann in 2010 and the performance of its products are of utmost importance.<\/p>\n<p>On\u2019s patented CloudTec technology is engineered to deliver a soft landing followed by an explosive take-off.<\/p>\n<p>The robot arm tries on some of On\u2019s core footwear lines and makes the exact movements of an athlete to demonstrate how the shoe performs.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-129933\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/02\/On-store-shopfloor-2-1.png\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/02\/On-store-shopfloor-2-1.png 600w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/02\/On-store-shopfloor-2-1-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/p>\n<p>QR codes are also found next to products for shoppers to easily access the product\u2019s technical specifications.<\/p>\n<figure id=\"attachment_129931\" aria-describedby=\"caption-attachment-129931\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-129931\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/02\/On-store-shopfloor.png\" alt=\"On store, wall display\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/02\/On-store-shopfloor.png 600w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/02\/On-store-shopfloor-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><figcaption id=\"caption-attachment-129931\" class=\"wp-caption-text\">On store, wall display<\/figcaption><\/figure>\n<hr\/>\n<h5><strong>Subscribe to Retail Gazette for free<\/strong><\/h5>\n<p><span class=\"x_al\">Sign up\u00a0here\u00a0to g<\/span><span class=\"x_al\">et the latest news straight into your inbox each morning<\/span><\/p>\n<hr\/>\n<p>Other technology includes a wind simulator that shows how its windproof, water resistant jackets perform under the elements and more robotic arms that show how the shoes soles and cushioning work.<\/p>\n<p><iframe loading=\"lazy\" title=\"On store, Regent street - wind simulator\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/tYXJ9cRBW5E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"On store, Regent Street\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/PKXws8DJS5E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The three-storey store, which includes a floor dedicated to \u2018community\u2019 with a dedicated bar, makes use of floor-to-ceiling shelving that not only displays product, but can be pulled out to reveal storage where multiple sizes of each shoe are housed.<\/p>\n<p><iframe loading=\"lazy\" title=\"Hidden storage at On store, Regent Street\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/kCL0J9L0b4Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<figure id=\"attachment_129930\" aria-describedby=\"caption-attachment-129930\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-129930\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/02\/On-store-wall-display.png\" alt=\"On store, wall display\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/02\/On-store-wall-display.png 600w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/02\/On-store-wall-display-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><figcaption id=\"caption-attachment-129930\" class=\"wp-caption-text\">On store, wall display<\/figcaption><\/figure>\n<p>On also has a display promoting its Cylon subscription model, where shoppers pay \u00a325 per month to receive the retailer\u2019s 100% recyclable Cloudneo shoe, which is made from castor beans and castor oil.<\/p>\n<p>They can return their used pair after a minimum of six months are receive a replacement.<\/p>\n<figure id=\"attachment_129929\" aria-describedby=\"caption-attachment-129929\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-129929\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/02\/On-store-Cyclon.png\" alt=\"Cyclon range at On, Regent Street\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/02\/On-store-Cyclon.png 600w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/02\/On-store-Cyclon-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><figcaption id=\"caption-attachment-129929\" class=\"wp-caption-text\">Cyclon range at On, Regent Street<\/figcaption><\/figure>\n<p>Shoppers can also have their running style analysed via cameras fitted in the store\u2019s ceiling. Store staff can use the footage to identify which shoes would best fit their gait.<\/p>\n<figure id=\"attachment_129934\" aria-describedby=\"caption-attachment-129934\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-129934\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/02\/On-store-community-space.png\" alt=\"On store, community space\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/02\/On-store-community-space.png 600w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/02\/On-store-community-space-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><figcaption id=\"caption-attachment-129934\" class=\"wp-caption-text\">The community space at On, Regent Street has a bar<\/figcaption><\/figure>\n<p><em><strong>Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/strong><\/em><\/p>\n<\/p><\/div>\n<p><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On store, Regent Street \/\/ Sportswear retailer On has opened on 169 to 173 Regent Street \/\/ The store features a robotic arm that shows [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-8581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazines"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=8581"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/8582"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=8581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=8581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=8581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}