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Co-authored by Debbie\u00a0Clasen, Director of Partner Experience & Amplification<\/em><\/p>\n \u00a0<\/p>\n It seems like magic happens every time VST ECS, a Cisco distributor in the Philippines, and Cisco\u2019s Black Belt Academy join hands. During the pandemic, the magic led to 300 PPE masks being distributed to hospitals. For Christmas of 2022, it meant that 170 children had smiles on their faces when they were surprised with Christmas gift baskets filled with canned goods, noodles, and chocolates to take home to augment their families\u2019 Christmas dinners.<\/p>\n These children are Aeta, an indigenous people who live in remote, resource-poor villages in the Philippines. Their families send them from their mountain villages to the Aeta Children\u2019s Home in the city of Zambales so they can take advantage of the free education offered there.<\/p>\n During the VST ECS \u201cwhat should our year-end contest be?\u201d brainstorming session, an executive who had done volunteer work with the Aeta Children\u2019s Home nominated them as he knew that the Aeta children would be returning to their homes for the Christmas holiday break.<\/p>\n Corporate Social Responsibility activities become even more sustainable when they blend and integrate with the organization\u2019s key business goals, resulting in a true Win-Win! \u2013 Gaurav Kumar Sharma, Cisco Black Belt Academy<\/em><\/p>\n<\/blockquote>\n With the Aeta children in mind, VST ECS created a plan to \u201cdo good\u201d while motivating the partner community. In November 2022, they launched a month-long \u201cBlack Belt Certification for a Cause\u201d contest for their partner community. The challenge: for each Black Belt Certification earned by employees of any VST ECS partner during the month, the distributor would donate a Christmas gift basket to these children. Partnering for Purpose, indeed.<\/p>\n VST ECS wanted to motivate their partner community to gain more certifications\u2013whether for engineer or sales staff\u2013because they knew that the certifications lead to skill, knowledge, and confidence in selling Cisco solutions.<\/p>\n So the distributor launched the \u201cCertification for a Cause\u201d contest, knowing it would be a win-win for the children, for the partner community, and ultimately for them. The response was fantastic! In a single month, the Black Belt Academy issued 150 certifications to 30 employees\u201330 employees who became proficient in Meraki, Enterprise Networking, Collaboration, and Security. One enthusiastic participant got 8 certifications!<\/p>\n For this program, VST ECS served as a bridge of help to the Aetas. And also to the partner community, helping them to gain knowledge and familiarity with the Cisco solutions. \u2013 \u00a0Dominic Joss Rosol, SE, ePLDT, Inc., and Black Belt Certification for a Cause participant<\/em><\/p>\n<\/blockquote>\n Getting 150 certifications was great. But. At the last minute, they realized that there were 170 children. The quickly deployed solution to this gap was another example of partnering for purpose: multiple \u201cbeautiful-hearted\u201d executives and staff of VST ECS and Cisco Philippines chipped in for 20 more baskets so that no child returned home empty-handed.<\/p>\n The results: 170 gift baskets were delivered to excited children as they headed to their mountain villages and the arms of their families. The 30 Black Belt students were also rewarded: at a virtual graduation ceremony held in December, each new Black Belt expert was recognized, then sent a gift certificate for a local food delivery app plus a VST ECS\/Cisco logo jacket. The ultimate result, of course, was that VST ECS developed greater engagement and goodwill throughout their partner community.<\/p>\n The children are back at Aeta Children\u2019s Home now, with happy memories of abundant Christmas dinners, while 30 members of the VST ECS partner community are leveraging their new Black Belt Academy knowledge for success. And VST ECS is already planning for more magic in 2023.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n We\u2019d love to hear what you think. Ask a Question, Comment Below, and Stay Connected with #CiscoPartners on social!<\/p>\n Cisco Partners Facebook \u00a0| \u00a0@CiscoPartners Twitter<\/a> \u00a0| \u00a0Cisco Partners LinkedIn<\/p>\n Share:<\/p>\n \n \t<\/div>\n\n
Between philanthropy & profitability a Black Belt smile initiative is the bridge<\/h2>\n
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Learn how you can join VST ECS, Cisco, and others<\/h2>\n
in Partnering for Purpose by visiting the SalesConnect Hub<\/h2>\n