{"id":8556,"date":"2023-02-10T03:14:32","date_gmt":"2023-02-10T03:14:32","guid":{"rendered":"https:\/\/dmsretail.com\/RetailNews\/retail-remix-why-babylist-is-designing-shopping-experiences-for-the-entire-family\/"},"modified":"2023-02-10T03:14:32","modified_gmt":"2023-02-10T03:14:32","slug":"retail-remix-why-babylist-is-designing-shopping-experiences-for-the-entire-family","status":"publish","type":"post","link":"https:\/\/dmsretail.com\/RetailNews\/retail-remix-why-babylist-is-designing-shopping-experiences-for-the-entire-family\/","title":{"rendered":"Retail Remix | Why Babylist is Designing Shopping Experiences for the Entire Family"},"content":{"rendered":"<p> <p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/>\n<\/p>\n<div>\n  <head><\/p>\n<p>    <meta content=\"noindex, nofollow\" name=\"robots\"\/><br \/>\n    <title>Retail Remix | Why Babylist is Designing Shopping Experiences for the Entire Family<\/title><br \/>\n    <meta content=\"width=device-width, initial-scale=1.0, maximum-scale=1.0, viewport-fit=cover\" name=\"viewport\"\/><br \/>\n    <meta content=\"retail, retailers, customer experience, technology\" name=\"keywords\"\/><br \/>\n    <meta content=\"When Natalie Gordon started Babylist, she wanted to provide the knowledge, guidance and support she was seeking when she was pregnant with her first child. Now, the ecommerce baby registry company is making it easier for parents, caretakers and all family members to research and purchase the...\" name=\"description\"\/><br \/>\n    <!-- Twitter --><br \/>\n<meta content=\"player\" name=\"twitter:card\"\/><br \/>\n<meta content=\"@TransistorFM\" name=\"twitter:site\"\/><br \/>\n<meta content=\"Why Babylist is Designing Shopping Experiences for the Entire Family | Retail Remix | Episode 146\" name=\"twitter:title\"\/><br \/>\n<meta content=\"When Natalie Gordon started Babylist, she wanted to provide the knowledge, guidance and support she was seeking when she was pregnant with her first child. Now, the ecommerce baby registry company is making it easier for parents, caretakers and all family members to research and purchase the items they need.  &#13;&#10;&#13;&#10;During this episode of Retail Remix, Natalie shares how the business has evolved in the age of social media, and how branded and user-generated content in particular have helped build the Babylist community.\" name=\"twitter:description\"\/><br \/>\n<meta content=\"https:\/\/share.transistor.fm\/e\/770c552f\" name=\"twitter:player\"\/><br \/>\n<meta content=\"500\" name=\"twitter:player:width\"\/><br \/>\n<meta content=\"180\" name=\"twitter:player:height\"\/><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" name=\"twitter:image\"\/><br \/>\n<meta content=\"Why Babylist is Designing Shopping Experiences for the Entire Family | Retail Remix | Episode 146\" name=\"twitter:image:alt\"\/><br \/>\n<meta content=\"https:\/\/chrt.fm\/track\/6734C3\/media.transistor.fm\/770c552f\/4ddf1554.mp3\" name=\"twitter:player:stream\"\/><br \/>\n<meta content=\"audio\/mpeg\" name=\"twitter:player:stream:content_type\"\/><br \/>\n<!-- Open Graph --><br \/>\n<meta content=\"https:\/\/images.transistor.fm\/file\/transistor\/images\/show\/7636\/medium_1581377770-artwork.jpg\" property=\"og:image\"\/><br \/>\n<meta content=\"800\" property=\"og:image:height\"\/><br \/>\n<meta content=\"800\" property=\"og:image:width\"\/><\/p>\n<p>      <meta content=\"app-id=1498276353\" name=\"apple-itunes-app\"\/>\n    <link rel=\"icon\" type=\"image\/x-icon\" href=\"https:\/\/assets.transistor.fm\/assets\/favicon-636b619b27c8932b15adac78178e70ebdf1f2c3a33de896176872b88cb3a5e48.ico\"\/>\n    <link rel=\"stylesheet\" href=\"https:\/\/assets.transistor.fm\/assets\/media-48a1e314ed7c8497f7c13fc092754619e170ff24d4c19144b9e649e74ff67ca8.css\" media=\"all\"\/>\n    <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"Retail Remix\" href=\"https:\/\/feeds.transistor.fm\/retail-remix\"\/>\n    <link rel=\"alternate\" type=\"application\/json+oembed\" title=\"Why Babylist is Designing Shopping Experiences for the Entire Family oEmbed profile\" href=\"https:\/\/share.transistor.fm\/oembed?url=https%3A%2F%2Fshare.transistor.fm%2Fs%2F770c552f\"\/>\n<p>  <\/head><\/p>\n<p>  <body id=\"wp_automatic_ReadabilityBody\"><\/p>\n<header>\n<\/header>\n<div class=\"container main\" x-data=\"{ transcript: false }\">\n<aside>\n<\/aside>\n<article>\n<nav class=\"episode-nav\">\n<h4 class=\"active\">Episode Details<\/h4>\n<\/nav>\n<div x-show=\"!transcript\">\n<section class=\"episode-summary\">\n<p>When Natalie Gordon started Babylist, she wanted to provide the knowledge, guidance and support she was seeking when she was pregnant with her first child. Now, the ecommerce baby registry company is making it easier for parents, caretakers and all family members to research and purchase the items they need.  <\/p>\n<p>During this episode of Retail Remix, Natalie shares how the business has evolved in the age of social media, and how branded and user-generated content in particular have helped build the Babylist community.<\/p>\n<\/section>\n<section class=\"episode-description\">\n<h4>Show Notes<\/h4>\n<div>When Natalie Gordon started Babylist, she wanted to provide the knowledge, guidance and support she was seeking when she was pregnant with her first child. Now, the ecommerce baby registry company is making it easier for parents, caretakers and all family members to research and purchase the items they need. \u00a0<\/div>\n<p>During this episode of Retail Remix, Natalie shares how the business has evolved in the age of social media, and how branded and user-generated content in particular have helped build the Babylist community. Tune in to learn how:\u00a0<\/p>\n<ul>\n<li>Different family members are changing the way they research and shop for products, and how Babylist is supporting them with new features and capabilities;<\/li>\n<li>Information overload is creating new challenges for expectant parents in the digital age; and<\/li>\n<li>Babylist is bringing content and ecommerce together to offer unique customer experiences.<\/li>\n<\/ul>\n<p><strong>RELATED LINKS<\/strong><\/p>\n<ul>\n<li>Learn more about Babylist<\/li>\n<li>Access Babylist\u2019s <em>Future of Family <\/em>report<\/li>\n<li>Share your baby shopping stories with us on <a href=\"https:\/\/twitter.com\/rtouchpoints\">Twitter<\/a> &amp; LinkedIn<\/li>\n<li>Register for the 2023 Retail Innovation Conference &amp; Expo in Chicago<\/li>\n<\/ul>\n<\/section>\n<section class=\"show-description\">\n<h4>What is Retail Remix?<\/h4>\n<p>The rules of retail are constantly changing. Today, we&#8217;re in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry&#8217;s leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.<\/p>\n<\/section><\/div>\n<\/article>\n<\/div>\n<footer class=\"container\">\n<p>All audio, artwork, episode descriptions and notes are property of Retail TouchPoints, for Retail Remix, and published with permission by Transistor, Inc.<\/p>\n<p>  <span class=\"broadcast-by\"><\/p>\n<p>      <strong>Broadcast by<\/strong> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"547px\" height=\"144px\" viewbox=\"0 0 547 144\" version=\"1.1\" class=\"transistor-logo\">\n    <g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"transistor_horizontal\" fill-rule=\"nonzero\" fill=\"#FFFFFF\">\n            <g id=\"Group\" transform=\"translate(191.000000, 42.000000)\">\n                <polygon id=\"Shape\" points=\"0.7 10.4 0.7 1.8 38.6 1.8 38.6 10.4 24.5 10.4 24.5 58.3 14.7 58.3 14.7 10.4\"\/>\n                <path d=\"M63.3,26.2 C62.1,26 60.7,25.8 58.7,25.8 C52.4,25.8 48.7,29.9 48.7,38.2 L48.7,58.2 L39.4,58.2 L39.4,18.6 L48.5,18.6 L48.5,24.2 L48.7,24.2 C50.5,20.8 54.5,17.3 59.8,17.3 C61.3,17.3 62.3,17.4 63.3,17.5 L63.3,26.2 L63.3,26.2 Z\" id=\"Shape\"\/>\n                <path d=\"M107.8,58.2 L98.8,58.2 L98.8,53.2 L98.6,53.2 C95.9,56.6 91.6,59.7 85,59.7 C76.1,59.7 66,52.6 66,38.4 C66,25.8 74.9,17.4 85.7,17.4 C92.3,17.4 96.3,20.9 98.7,24 L98.9,24 L98.9,18.6 L107.9,18.6 L107.9,58.2 L107.8,58.2 Z M87.4,51.5 C93.5,51.5 99.2,46.2 99.2,38.6 C99.2,30.6 94,25.3 87.5,25.3 C79.3,25.3 75.4,31.9 75.4,38.4 C75.4,45 79.2,51.5 87.4,51.5 Z\" id=\"Shape\"\/>\n                <path d=\"M118.6,18.6 L127.8,18.6 L127.8,23.6 L128,23.6 C131.1,19.1 135.7,17.3 140.1,17.3 C148.3,17.3 155.5,22.7 155.5,35.4 L155.5,58.2 L146.2,58.2 L146.2,35.9 C146.2,29.1 143,25.5 137.7,25.5 C131.9,25.5 127.9,29.6 127.9,37.3 L127.9,58.3 L118.6,58.3 L118.6,18.6 L118.6,18.6 Z\" id=\"Shape\"\/>\n                <path d=\"M183.6,28.8 C183.2,25.9 181,24 178.3,24 C175.1,24 173.3,26 173.3,28.2 C173.3,30.6 174.5,32.3 181.4,34.6 C189.9,37.3 192.9,41.7 192.9,47.3 C192.9,54.6 187.4,59.7 178.3,59.7 C168.8,59.7 164.1,54.5 163.4,47.1 L172,47.1 C172.4,50.4 174.4,52.9 178.5,52.9 C182,52.9 184,50.7 184,48 C184,45 182.3,43.1 175.7,40.9 C168.3,38.5 164.5,34.8 164.5,28.6 C164.5,22.1 169.6,17.3 178,17.3 C186.5,17.3 191,22.3 192,28.8 L183.6,28.8 L183.6,28.8 Z\" id=\"Shape\"\/>\n                <path d=\"M201,0.4 L211.3,0.4 L211.3,9.8 L201,9.8 L201,0.4 Z M201.5,18.6 L210.8,18.6 L210.8,58.3 L201.5,58.3 L201.5,18.6 Z\" id=\"Shape\"\/>\n                <path d=\"M239.5,28.8 C239.1,25.9 236.9,24 234.2,24 C231,24 229.2,26 229.2,28.2 C229.2,30.6 230.4,32.3 237.3,34.6 C245.8,37.3 248.8,41.7 248.8,47.3 C248.8,54.6 243.3,59.7 234.2,59.7 C224.7,59.7 220,54.5 219.3,47.1 L227.9,47.1 C228.3,50.4 230.3,52.9 234.4,52.9 C237.9,52.9 239.9,50.7 239.9,48 C239.9,45 238.2,43.1 231.6,40.9 C224.2,38.5 220.4,34.8 220.4,28.6 C220.4,22.1 225.5,17.3 233.9,17.3 C242.4,17.3 246.9,22.3 247.9,28.8 L239.5,28.8 L239.5,28.8 Z\" id=\"Shape\"\/>\n                <path d=\"M252.8,18.6 L257.8,18.6 L257.8,5.9 L267.1,5.9 L267.1,18.6 L277,18.6 L277,26.4 L267,26.4 L267,44.1 C267,49.5 268.7,51 272.5,51 C274.1,51 275.9,50.7 277.3,50.3 L277.3,57.8 C275.2,58.4 272.6,58.7 270.3,58.7 C260.4,58.7 257.8,52.7 257.8,44.6 L257.8,26.4 L252.8,26.4 L252.8,18.6 Z\" id=\"Shape\"\/>\n                <path d=\"M302.3,17.3 C314.7,17.3 323.5,26.4 323.5,38.4 C323.5,50.1 314.6,59.7 302.3,59.7 C290.2,59.7 281.1,50.4 281.1,38.4 C281.1,26.1 290.3,17.3 302.3,17.3 Z M302.3,51.4 C309.3,51.4 314.1,45.8 314.1,38.4 C314.1,31.4 309.6,25.5 302.3,25.5 C295.2,25.5 290.5,31 290.5,38.4 C290.5,46 295.9,51.4 302.3,51.4 Z\" id=\"Shape\"\/>\n                <path d=\"M350.9,25.8 C344.6,25.8 340.9,29.9 340.9,38.2 L340.9,58.2 L331.6,58.2 L331.6,18.6 L340.7,18.6 L340.7,24.2 L340.9,24.2 C342.7,20.8 346.7,17.3 352,17.3 C353.5,17.3 354.5,17.4 355.5,17.5 L355.5,26.2 C354.3,26 352.9,25.8 350.9,25.8 Z\" id=\"Shape\"\/>\n            <\/g>\n            <g id=\"Group\">\n                <g transform=\"translate(24.000000, 24.000000)\" id=\"Shape\">\n                    <path d=\"M48,95.9 C45.4,95.9 43.2,93.8 43.2,91.1 L43.2,4.9 C43.2,2.3 45.3,0.1 48,0.1 C50.6,0.1 52.8,2.2 52.8,4.9 L52.8,91.1 C52.8,93.7 50.6,95.9 48,95.9 Z\"\/>\n                    <path d=\"M28,52.8 L5,52.8 C2.4,52.8 0.2,50.7 0.2,48 C0.2,45.3 2.3,43.2 5,43.2 L28,43.2 C30.6,43.2 32.8,45.3 32.8,48 C32.8,50.7 30.6,52.8 28,52.8 Z\"\/>\n                    <path d=\"M91.1,52.8 L68,52.8 C65.4,52.8 63.2,50.7 63.2,48 C63.2,45.3 65.3,43.2 68,43.2 L91,43.2 C93.6,43.2 95.8,45.3 95.8,48 C95.8,50.7 93.7,52.8 91.1,52.8 Z\"\/>\n                <\/g>\n                <path d=\"M72,144 C32.3,144 0,111.7 0,72 C0,32.3 32.3,0 72,0 C111.7,0 144,32.3 144,72 C144,111.7 111.7,144 72,144 Z M72,9.6 C37.6,9.6 9.6,37.6 9.6,72 C9.6,106.4 37.6,134.4 72,134.4 C106.4,134.4 134.4,106.4 134.4,72 C134.4,37.6 106.4,9.6 72,9.6 Z\" id=\"Shape\"\/>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg><\/p>\n<p>  <\/span><br \/>\n<\/footer>\n<p>  <\/body><\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><p><a href=\"https:\/\/dmsretail.com\/online-workshops-list\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-496\" src=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png\" alt=\"Retail Online Training\" width=\"729\" height=\"91\" srcset=\"https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90.png 729w, https:\/\/dmsretail.com\/RetailNews\/wp-content\/uploads\/2022\/05\/RETAIL-ONLINE-TRAINING-728-X-90-300x37.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail Remix | Why Babylist is Designing Shopping Experiences for the Entire Family Episode Details When Natalie Gordon started Babylist, she wanted to provide the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-8556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"_links":{"self":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/comments?post=8556"}],"version-history":[{"count":0,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/posts\/8556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media\/3937"}],"wp:attachment":[{"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/media?parent=8556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/categories?post=8556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmsretail.com\/RetailNews\/wp-json\/wp\/v2\/tags?post=8556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}